Quick sales at La Storia, Carlton apartments

Quick sales at La Storia, Carlton apartments
Render inside one of the La Storia apartments. Image supplied.
Alison Warters July 6, 2022

Marocci Property Group have found their place within the tree-lined streets of Carlton, recording over $30 million in sales already at La Storia.

With construction set to commence soon on the residential project, buyers have only a small window to gain off the plan prices, prior to August 1, beating significant price rises.

Delivering just 20 apartments across the site, La Storia has been designed by the father and son led M3 Design, with each of the three-bedroom homes prioritising natural light and airflow.

Taking its lead from the Venetian architect Carlo Scarpa, La Storia bursts with lightness, spareness and balance, following an environmentally conscious design that seamlessly integrates into its surrounds

Technically part of the modernist movement, Scarpa’s style was subtle and subversive, instead of shunning the past he honoured it, transforming buildings with stunning simplicity.

Driven by beauty and permanence, La Storia is built of strong materials, including marble and concrete, with the exterior taking on a monolithic presence, to reflect the idea of immutability.

Finely detailed and honed in stone, La Storia imbues the legacy of Carlos Scarpa, along with his ethos of the handmade and warm-blooded mix of the old and the new.  

Maximum functionality and movement are at the heart of each floor plan with indoor and outdoor spaces designed to entertain or simply retreat to and relax.

Alison Warters

Alison Warters is a property journalist for Urban, based in Sydney. Alison is especially interested in the evolution of the New Build/Development space, when it comes to design innovation and sustainability.

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