Lowe Living partner with Bec Judd for interior designs on upcoming Bayside apartment projects

Judd has been appointed to collaborate on the design of both the final release of Lowe's Sera project in Brighton and another project in Ocean Street, Hampton
Lowe Living partner with Bec Judd for interior designs on upcoming Bayside apartment projects
The Ocean St, Hampton project
Joel Robinson October 6, 2022

Design-led developer and builder Lowe Living has announced a unique partnership with Australian personality, TV presenter and brand ambassador, Bec Judd, to collaborate on the design of two of the developer’s upcoming Bayside projects.

Judd has been appointed to collaborate on the design of both the final release of Lowe's Sera project in Brighton, launching to the market later this year with residents ready to move in mid-2023, and another project in Ocean Street, Hampton, that will launch in early 2023.

Working closely with Lowe Living’s internal team of interior designers and architects, Judd’s signature style will inform the two collections, delivering bespoke and contemporary residences to Melbourne’s affluent Bayside.

The Lowe Living collaboration represents Judd's first foray into multi-residential design following four successful series of The Style School and the renovation of a number of bespoke residential homes, including her forever home in Brighton and her private ski chalet in Mount Buller.

While designs for both Sera and Ocean Street are currently being finalised, Judd said each project would have its own distinct character, yet still be driven by timeless materiality.

“I’m extremely excited to be partnering with Lowe Living on two Bayside projects," Judd said.

"Both the Sera and Ocean Street developments reflect my personal interior design aesthetic with a focus on luxury and unique detailing to really elevate them in terms of sophistication and individuality."

Led by co-owners and Managing Directors, Tim and Emma Lowe, Lowe Living has been quietly building a half-a-billion-dollar pipeline since 2015, with a focus on luxury medium-density residential apartments and townhomes in Melbourne’s most aspirational suburbs.

Lowe said both him and his co-founder wife Emma share a passion for bespoke design and materiality along with Bec Judd, making the collaboration a natural fit for both parties.


Tim Lowe, left, Bec Judd, centre, and Emma Lowe, right. Image supplied

“Everything that we do, every design decision we make, is driven by the pursuit of absolute luxury,” Tim Lowe said.

“Our reputation has been forged on creating homes with an uncompromising dedication to luxury and design that are elevated beyond the norm.

“Our partnership with Bec Judd is the next evolution of this commitment to unparalleled quality and attention to detail. Through Bec’s impeccable style and eye for interior design, we are bringing these two collections to life through a fresh lens, ensuring we continue to innovate and deliver homes that are at the forefront of luxury in Australia."

Joel Robinson

Joel Robinson is the Editor in Chief at Urban.com.au, managing Urban's editorial team and creating the largest news cycle for the off the plan property market in the country. Joel has been writing about residential real estate for nearly a decade, following a degree in Business Management with a major in Journalism at Leeds Beckett University in England. He specializes in off the plan apartments, and has a particular interest in the development application process for new projects.

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