Hali Dromana strikes a chord with locals and Melbourne buyers looking for low maintenance beachside living
Sales have launched at Hali Dromana, the rare beachside townhouse development by Samuel Property on the Mornington Peninsula.
Samuel Property, led by Illan Samuel, once again partnered with the architectural excellence of Cera Stribley, one of Melbourne's most sought-after architecture firms, to design the 70 three and four-bedroom townhouses. The two worked together on Louise, Samuel's other development just off St Kilda Road.
Samuel says Hali Dromana is a homage to the beloved 1960s holiday home where Australian summers were defined.
"Hali will give Dromana a fresh identity that will stand the test of time," Samuel says.
There have been three distinct buyer groups since the project launched, according to Blair Property Group Director Darren Blair.
The most active group has been those who already live on the Mornington Peninsula and are looking for lower-maintenance living, closer to the beach.
"These buyers have been locals for years, whether from Rosebud, Safety Beach, or Red Hill," Blair says.
"They want to rid themselves of maintaining a 1,000-plus sqm block and downsize to something brand new, closer to the beach. They're approaching retirement and want a more connected, lock-up-and-leave lifestyle—they don't want to get in their car and drive to the beach anymore."
There's also been interest from those living in Melbourne's affluent eastern suburbs, who are planning for both a weekender and, potentially, a future beachside retirement home.
"These buyers will likely rent the home in the short to medium term and use it as their weekender throughout the year, but they're buying for a future permanent bolthole on the Mornington Peninsula."
What’s notable is that most of those who have shown interest have a significant connection to Dromana, Blair says.
"They either holidayed or grew up in Dromana as children, and they have historic ties to the area. Hali gives them the opportunity to buy something of this quality, which was previously unavailable anywhere on the Mornington Peninsula."
Samuel recently secured the permit for the near two-hectare block that was formerly the Kangerong Holiday Park. The few buildings that were on the prime site have started to be demolished, and civil works on the land will begin in the coming months. Completion of Hali is slated for mid-2027.
Buyers are already walking through the display suite at 9 Pier Street, 700m from Hali.
