National developer Frasers Property Australia understands the importance of creating places that go beyond housing.

After more than a century of delivering spaces for Australians to live, Frasers Property has mastered the art of building community. Not only are they a key contributor to Australia’s housing supply, but their community-first approach sets them apart. They invest just as much thought into how people will live within the communities they develop as they do in designing the homes themselves.

When they secured a 26-hectare former industrial site in Yarraville, their approach was no different. The vision: a new neighbourhood called Bradmill Yarraville, which will eventually comprise around 1,500 new homes, pending future approvals.

The first stage of Bradmill Yarraville—44 all-electric townhouses designed by renowned architecture firm Rothelowman—is fast approaching completion, with buyers expected to move in before Christmas 2025.

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A key pillar of Frasers Property's strategy is a strong focus on lifestyle and amenity. Rather than treating facilities as an afterthought or cost-cutting casualty, they were central to the design process from the outset. With a future population of over 3,000 residents, they knew the amenity offering needed to be both generous and meaningful.

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At the heart of the masterplan is Bradmill Quarter, the central hub of the neighbourhood that will seamlessly blend retail, wellness, and community spaces in a walkable, well-connected setting. The Bradmill Quarter Retail Precinct will feature a major supermarket, a childcare centre, a medical centre, and a curated mix of 15 specialty stores.

Complementing the retail is an alfresco dining zone that flows into The Arbory—a landscaped urban plaza designed for play, relaxation, and social connection. This central gathering space is a key expression of the development’s mission to foster authentic community interaction.

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Also anchoring the precinct is Bradmill Social, a flagship lifestyle and wellness destination housed within the site’s historic industrial buildings. Bradmill Social consists of two distinct components: The Proofing Building and the adjacent Boiler House.

The Proofing Building is being transformed into a full-scale wellness centre, complete with a fully equipped gym, pool, sauna, spa, yoga and Pilates studios, barbecue areas, and a basketball half-court.

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Next door, The Boiler House—a local landmark visible from the West Gate Freeway—is being reimagined as a dynamic lifestyle venue. It will feature a cinema, media rooms, co-working spaces, children’s play areas, private dining and lounge rooms, bookable family event spaces, a community garden, and even dog-washing stations—truly making it a one-stop hub for all aspects of community life.

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Crowning The Boiler House will be the Lantern Lounge, a rooftop entertainment space for both dining and cocktail events with extensive views of the city skyline and over Port Phillip Bay.

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In addition to housing and amenity, Frasers Property understands the vital role of nature and landscaping—not only for future residents but also as part of the company’s broader sustainability objectives.

A green corridor of open space will thread through the precinct, connecting to McIvor Reserve and forming part of a larger 26-hectare parkland network. This abundance of green space will enhance the overall quality of life, offering residents places to unwind, exercise, and engage with nature.

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The amenity offerings across the precinct will be delivered in stages over the next six years, with the Bradmill Quarter Retail Precinct currently scheduled to open in 2029.

[smartcode_project_cta:default project_id=134727]

Joel Robinson

Bradmill Quarter: Bringing community and amenity to life in Yarraville

Design-led property developer <a href="https://www.urban.com.au/developers/orchard-piper">Orchard Piper</a>, together with joint venture partner NPACT, has broken the record for the most expensive apartment sale in Toorak at their freshly launched new apartment development, <a href="https://www.urban.com.au/new-apartments/one-toorak-place-7-19-carters-avenue-toorak-vic-3142">One Toorak Place</a>.

Australian retail executive Daniel Agostinelli and his wife Lynette have spent more than $20 million on the penthouse in the heart of Toorak Village. The sale comes after two of the sub-penthouses which sold for records of more than $11.5 million in May 2024,&nbsp;each exceeding $38,000 per sqm.

Located on Carters Avenue,&nbsp;<a href="https://www.urban.com.au/new-apartments/one-toorak-place-7-19-carters-avenue-toorak-vic-3142">One Toorak Place</a> is set to revitalise Toorak Village with a mixed-use offering comprising 47 apartments, commercial suites, and a curated retail and hospitality precinct — all centred around a new private laneway.

As Toorak’s first hotel-style serviced building, the project introduces a new model of lifestyle-focused living, akin to internationally recognised branded residences.

Residents will enjoy a suite of hotel-style services and amenities, including concierge, private car transfers and on-site security, alongside an extensive wellness offering featuring a 25-metre pool, gymnasium, sauna, steam room, cold plunge, spa and treatment room. In addition, residents will have access to a dedicated lounge, meeting rooms, a golf simulator, and practical facilities such as dog-washing and a car-wash bay.

<img alt="One Toorak Place" data-entity-type="file" data-entity-uuid="8f4e7ffa-904e-4ade-83c3-4eec439b9f8d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-05-22%20at%208.59.40%E2%80%AFAM.png?VersionId=AnEjlmxR6qJqyMIcJcBxUMgck65JrPfW" />

Agostinelli, Group CEO of Accent Group Limited, has followed the developer’s work for over a decade, with the penthouse marking his first purchase.

The house-proportioned apartment comes with five bedrooms, an eight-car private garage, direct lift access to a private lobby, a 1000-bottle cellar, and private wellness facilities, including a pool and spa set across 560 sqm of outdoor terraces and gardens, framed by expansive views of the Melbourne city skyline.

Orchard Piper Director Luke McKie says opportunities of this calibre are incredibly rare, not just in Toorak, but anywhere in Australia.

“The penthouses at <a href="https://www.urban.com.au/new-apartments/one-toorak-place-7-19-carters-avenue-toorak-vic-3142">One Toorak Place</a> are designed to offer all the qualities of a fine luxury home, with the added security, privacy and views that only penthouse living can provide," Mckie said.

Orchard Piper Director Rick Gronow added, “To close such a significant sale ahead of launch speaks volumes about the strength of the precinct and the market’s appetite for thoughtfully designed, premium residences in Toorak Village.”

Agostinelli said the decision to purchase was driven by Orchard Piper’s consistent commitment to quality over the past decade.

“I’ve known Rick Gronow and Orchard Piper for a long time," Agostinelli said.

"My wife Lynette and I trust their quality, which made us comfortable buying off the plan. Their work speaks for itself, and this project takes it to a new level. <a href="https://www.urban.com.au/new-apartments/one-toorak-place-7-19-carters-avenue-toorak-vic-3142">One Toorak Place</a> stood out to us as a unique chance to live privately while still enjoying the kind of services and experiences you’d normally only find in a five-star hotel. It’s something we haven’t seen in Toorak or Melbourne at this level before and we are very excited about the project."

<img alt="One Toorak Place" data-entity-type="file" data-entity-uuid="adfb073f-1ce9-4e1a-aa30-e52694ce465e" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-05-22%20at%209.49.52%E2%80%AFAM.png?VersionId=T3Q7Yed.nUqXFwAIeydpojqBqJ5v2y2L" />

To complement the residential offering, Orchard Piper has partnered with acclaimed restaurateur Chris Lucas to deliver a new hospitality benchmark in luxury living – a ground-floor dining precinct paired with exclusive in-residence experience. From all-day dining to private catering, cellar services, and events, residents enjoy seamless access to Melbourne’s most iconic hospitality, all curated by the team behind restaurants like Society and Grill Americano.

“This is about more than great food,” said Chris Lucas. “It’s about bringing the spirit of our restaurants into the home — creating a seamless lifestyle that celebrates design, connection and the joy of exceptional hospitality.”

<img alt="One Toorak Place" data-entity-type="file" data-entity-uuid="a71523e7-1124-4631-b907-69a568ccb40e" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-05-22%20at%209.49.59%E2%80%AFAM.png?VersionId=0.PObZnKCpJDL9ZMYi7WAxQeAVrdaS0_" />

Occupying the 3,589 sqm former Mercedes-Benz Toorak site, <a href="https://www.urban.com.au/new-apartments/one-toorak-place-7-19-carters-avenue-toorak-vic-3142">One Toorak Place</a> is the suburb’s largest planning approval to date in both height and site size. A joint venture between Orchard Piper and NPACT (a partnership between James Packer’s family office and Todd Nisbet) the project is designed by internationally acclaimed firm KHA (Kerry Hill Architects).

Alongside Orchard Piper’s first Toorak Village project, it contributes to over 5,000 sqm of prime land under development in the precinct, with a combined end value expected to exceed $550 million.

<a href="https://www.urban.com.au/new-apartments/one-toorak-place-7-19-carters-avenue-toorak-vic-3142">One Toorak Place</a> will officially launch to market in mid-2025, with construction expected to commence toward the end of the year.

One Toorak Place will officially launch to market in mid-2025, with construction expected to commence toward the end of the year

Orchard Piper secures $20m record-breaking penthouse sale at One Toorak Place

Leading Malaysian developer UEM Sunrise has started taking registrations of interest at its flagship Subiaco East development One Oval,&nbsp;the first residential project to proceed under the WA Government’s Subiaco East Masterplan.

One Oval is a&nbsp;key component of the Subiaco East Masterplan by DevelopmentWA, the Western Australia State Government’s central land and development agency, which aims to rejuvenate 35 hectares of land surrounding Subiaco Oval, the former Princess Margaret Hospital, and Mueller Park.

The masterplan envisions creating a vibrant, inner-city village that respects the area's rich heritage while introducing new residential, commercial, and public spaces to meet the needs of a growing population.

One Oval will include two distinctive residential buildings with dynamic tiered heights of 36 and 26 levels on Lot 1, and 11 levels on Lot 2. The towers will home 342 one, two and three-bedroom apartments,&nbsp;400 sqm of retail at ground level, and a strong focus on wellness amenity and community connection.

<img alt="One Oval" data-entity-type="file" data-entity-uuid="52d07e33-b7e6-47ef-94a1-021c58dd90ab" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-05-22%20at%209.26.37%E2%80%AFAM.png?VersionId=huNI_42EMkHWRcETTt.EYPxRveA8FvRX" />

Construction is expected to commence next year, with completion of Lot 2 expected in the first quarter of 2029, and Lot 1 expected later that year.

UEM Sunrise Officer-in-Charge and Chief Financial Officer, Hafizuddin Sulaiman says the name One Oval reflects both the site's legacy and its future as a new destination for Subiaco.

“We’re proud to unveil One Oval as the name for our first project in Western Australia”, Hafizuddin said.

“This location holds deep sporting and cultural significance, and we see this as an opportunity to create something truly special that speaks to both history and the future.

“One Oval offers premium residences that are thoughtfully curated and innovatively designed, fostering inclusivity where residents will be able to enjoy elevated parkside living in one of Australia’s most coveted suburbs.”

<img alt="One Oval" data-entity-type="file" data-entity-uuid="c5a0347f-2a2a-49e4-b547-e3c3dad245a5" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-05-22%20at%209.26.32%E2%80%AFAM.png?VersionId=Uap_3WqHxdwZ4JxRK2v5VjB2gER8_MOE" />

Over 70 per cent of the development will have two and three-bedroom residences, with elements of&nbsp;inter-generational living.

Beyond housing, One Oval will bring lasting benefits to the community. Plans include delivering infrastructure to support community events at the Heritage Gates park and the open space&nbsp;within the development adjoining the oval, as well as providing art activation and storage facilities at the oval for local football clubs.

UEM Sunrise Officer-in-Charge and Chief Financial Officer, Hafizuddin Sulaiman says the name One Oval reflects both the site's legacy and its future as a new destination for Subiaco

UEM Sunrise kicks off registrations of interest at One Oval, new Subiaco apartment development

It's all about location at Samuel's newest residential development, <a href="https://www.urban.com.au/new-townhouses/hali-dromana-105-111-point-nepean-road-dromana-vic-3936">Hali Dromana</a>.

Hali Dromana, 70 low-maintenance townhouses designed by renowned Melbourne architect Cera Stribley, are set to rise directly across the road from one of the best beaches on the Mornington Peninsula.

We recently visited Dromana and the display suite for Hali, down the street from the near two-hectare Point Nepean Road site that Samuel secured several years ago because of its&nbsp;unrepeatable nature.

Darren Blair, Director of Blair Property Group, walked us through what makes Hali one of the most exciting new offerings on Victoria’s coastline.

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“Hali enjoys a rare uninterrupted outlook to the beach that can never be built out—just steps from the shoreline, which stretches for three kilometres before merging seamlessly with Safety Beach,” Blair says.

The project offers quick access to the nearby village centre, where residents will find cafes, boutique retailers, and casual dining—all within walking distance.

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Designed by Cera Stribley, Hali draws inspiration from the classic 1960s Australian beach house while delivering all the comforts and style expected of a contemporary home.

“Their approach was to take the charm of a classic 1960s Aussie beach house and reimagine it for modern living,” Blair says. “It’s a clean, contemporary design that still feels warm, familiar, and perfectly suited to beachside living.”

Hali offers a range of two, three, and four-bedroom townhouses, each designed to maximise natural light and embrace its coastal surroundings. Interiors feature a neutral beach-inspired palette, with large windows and open-plan living that flows effortlessly to outdoor spaces.

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Around a quarter of the large site has been reserved for open green space, with the homes being well set back from the street, creating a mini-community only footsteps from the sand.

Each home has been designed with sustainability front of mind. All residences will boast a 7-star energy rating, are gas-free, and EV charge-ready, ensuring comfort and efficiency for years to come.

“It’s the kind of place that just feels right by the coast,” Blair says. “A relaxed, low-maintenance home designed for easy, everyday living.”

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"One of the rarest finds on the Mornington Peninsula": Inside Hali Dromana

Sustainability principles in new apartment developments across Australia have accelerated significantly over the past five years.

What was once a voluntary initiative has now become a mandated requirement, driven by growing climate concerns and reinforced by government policy. These mandates align with Australia’s commitment to achieving net zero greenhouse gas emissions by 2050—an ambition legislated through the Climate Change Act 2022. The Act also outlines an interim goal of reducing emissions by 43 per cent below 2005 levels by 2030 and requires annual progress reporting to Parliament.

To support this transition, the government is rolling out a comprehensive Net Zero Plan. This includes sector-specific strategies for energy, transport, industry, agriculture, and the built environment. The plan leans heavily on technology-led solutions such as renewable energy expansion, electrification, and carbon capture.

But it’s not just government leading the charge. Apartment buyers are increasingly conscious of their environmental footprint. In addition to supporting a sustainable future, many are also drawn to the reduced running costs that come with energy-efficient design and features.

Sustainability and healthier living are at the heart of <a href="https://www.urban.com.au/new-apartments/blvd-at-melbourne-square-19-hoff-boulevard-southbank">BLVD</a>, the latest residential tower in OSK Property’s multi-billion-dollar Southbank precinct, Melbourne Square.

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Currently under construction by Multiplex, the 74-level tower is pursuing WELL Certification—a globally recognised standard that prioritises the health and well-being of residents. BLVD is one of the first residential projects in Australia to be registered for this certification.

Jack Noonan, Vice President of the Asia Pacific International WELL Building Institute, stressed the significance of this approach.

"<a href="https://www.urban.com.au/developers/osk-property">OSK Property</a> has applied this world-leading framework from the ground up with a holistic suite of integrated solutions, including optimised access to natural light, great thermal comfort and indoor air quality, through to social, fitness, and mental wellbeing amenities. Together, they create an ecosystem to help you live well every day."

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BLVD’s sustainability credentials include gas-free operation, carbon-neutral capabilities, and electric vehicle charging stations—features that reflect a future-focused approach to urban living.

&nbsp;

"We know that great spaces prioritise and improve health by helping fuel our bodies, keeping us connected, inspiring our best work and facilitating a good night’s sleep," Noonan added.

&nbsp;

The tower’s design also promotes exceptional indoor environmental quality, with a focus on maximising natural light, superior air quality, and enhanced thermal comfort.

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BLVD’s interiors have been crafted by CARR in collaboration with Cox Architecture, combining minimalist design with nature-inspired materials and textures.

Chris McCue, Managing Director of Cox, described BLVD as “a living and breathing building.”

"We drew deeply on the natural landscapes of the surrounding precinct, which are woven through the building’s generous amenities via the material palette and quality finishes," McCue said.

"From the gently lit, articulated lobby to the expansive double-height views on Level 55, every interior connects to bay and garden vistas, offering a profound sense of space and freedom."

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In addition to its environmental credentials, BLVD prioritises resident well-being—both mental and physical.

The podium level will include a state-of-the-art gym, spa, sauna, and a 25-metre indoor pool. Residents can also enjoy a tranquil zen garden, barbecue facilities, al fresco dining areas, and shaded seating zones inspired by Melbourne’s natural landscape.

Elevated amenities continue in the Level 55 Skye Club, which offers private dining rooms, a cocktail lounge, and breathtaking views across the city. BLVD also includes co-working spaces, private meeting pods, and breakout areas that cater to the growing demand for flexible, hybrid lifestyles.

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BLVD marks the third tower in the Melbourne Square precinct—an already thriving urban community. Approximately 70 per cent of its 600 one-, two-, and three-bedroom apartments have already sold.

Construction is well underway, with completion expected in early 2028.

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Chris McCue, Managing Director of Cox, described BLVD as “a living and breathing building.”

BLVD pursues WELL Certification as demand for healthy homes grows

Project Spotlight

Located on the corner of Blair Street and King William Street, the development occupies a significant site that was home to the renowned Australian brand, Hard Yakka, for the past five decades

Broadmeadows, VIC 3047

Project spotlight

Telstra Limited

alisonwarters@gmail.com

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Melbourne off the plan townhouses

Former Hard Yakka site transformed into modern community in Melbourne's Broadmeadows

Nestled in the heart of Broadmeadows, VIC 3047, Kingslea offers an unparalleled blend of modern living and community charm. This new low-rise apartment development is the epitome of contemporary design and functionality, crafted by the renowned Gorway Projects in collaboration with Tectvs. It promises a lifestyle of convenience and comfort, perfect for first-time buyers, investors, or those looking to downsize without compromising on quality. Located in the vibrant suburb of Broadmeadows, Kingslea Broadmeadows is more than just a place to live; it’s a community where residents can thrive. The development's strategic location ensures that everything you need is within arm’s reach. From shopping centres and schools to parks and public transport, this area is well-equipped to cater to all your daily needs. For those who value connectivity and accessibility, Kingslea Broadmeadows is ideally situated. With easy access to major roads and public transport options, commuting to Melbourne’s CBD or exploring the surrounding areas is a breeze. The nearby Broadmeadows train station ensures that you’re never far from where you need to be. The local area offers a diverse range of amenities and attractions. Spend your weekends exploring the nearby parks and recreational facilities or indulge in retail therapy at one of the many shopping centres in the vicinity. With a variety of dining options available, from cosy cafes to fine dining restaurants, there’s something to suit every palate.

Former Hard Yakka site transformed into modern community in Melbourne's Broadmeadows

Alison Warters

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2 King William Street, Broadmeadows VIC 3047

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Former Hard Yakka site transformed into modern community in Melbourne's Broadmeadows

Alison Warters

Editor's Picks

Related Projects

Kingslea - 2 King William Street, Broadmeadows2 King William Street, Broadmeadows VIC 3047

Developments

New apartments

New townhouses

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Kingslea - 2 King William Street, Broadmeadows
2 King William Street, Broadmeadows VIC 3047