Elevating the standard of living in Sandringham: How Rothelowman designed Early 3191

Rothelowman Principal Stuart Marsland said the brief Rothelowman were given for Early 3191 was to create a series of townhomes that would elevate the standard of suburban living in Sandringham
Elevating the standard of living in Sandringham: How Rothelowman designed Early 3191
Alison Warters May 4, 2023

Luxury developments and Rothelowman go hand in hand. 

The award-winning architecture firm were engaged by DM Property to design their Sandringham development, Early 3191, which features 35 three and four-bedroom townhouses.

Rothelowman Principal Stuart Marsland said the brief Rothelowman were given for Early 3191 was to create a series of townhomes that would elevate the standard of suburban living in Sandringham.

"The brief was to bring townhome living to a new level in Sandringham and deliver a series of homes through a calm landscape driven concept with a generosity for spacious living," Marsland said.

"The design vision was centred around simplicity, community space, rebuilding the street, amplifying landscape and ensuring the future of suburban living."

Rothelowman drew inspiration from the surrounding coastal areas and neighbouring heathlands, which are reflected in the unified and simple palette of materials and colours used throughout the development.

"The site’s context was extremely important to the design of Early 3191," Marsland added.

"Sandringham has a laid- back luxury feel, overlaid with pockets of deep vegetation. This provided the inspiration for the palette and vibe of the townhouses. Examples of how this are the position of the front gardens and how they open onto the street, and the continuous public landscape."

The townhouses were designed to fit seamlessly into the Sandringham context, with the unique deep nature reserves and generous front gardens transforming the atmosphere in George Street.

Marsland said it is important to the architecture firm that each Rothelowman design attributes significance to the physical and social fabric that surrounds every project.

"Early 3191 is a premier example of this."

Sustainability was a significant consideration in the design process, with features such as solar orientation, solar panels, rainwater tanks, and bicycle storage racks incorporated into the development.

Rothelowman Senior Associate, Kylie Caruana, said that as custodians of our neighbourhoods, our cities and of future generations, Rothelowman understands the importance of making sustainable design decisions.

"No matter the brief, the design solutions that our teams create must incorporate authentic strategies to minimise imbedded energy - in materiality, orientation and functional layouts - and energy use throughout the life of the building," Caruana said.

When it came to the interior design of Early 3191, Rothelowman worked collaboratively with Adele Bates to refine the interior design concept and bring the project to life. 

"As interior designers ourselves, we understand the importance of the connection between architecture and interior design. The attitude to our approach remains the same when collaborating with other interior practices," Caruana said. 

"For this particular project, Rothelowman provided innovations in town home layouts and the overall design approach for Early 3191. From there, we worked collaboratively with Adele Bates to refine the interior design concept to bring the project to life."

Alison Warters

Alison Warters is a property journalist for Urban, based in Sydney. Alison is especially interested in the evolution of the New Build/Development space, when it comes to design innovation and sustainability.

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