First look exclusive: Abedian family go again in Broadbeach

It was only last month that Urban reported the Abedian's purchase of two adjoining sites on Mary Avenue
First look exclusive: Abedian family go again in Broadbeach
Joel Robinson June 13, 2024PLANNING ALERT

The development Abedian family has continued to bulk out its new apartment pipeline under its new private development company, Arium.

Having filed for a striking new building on the Greenmount Beach Hotel site in Coolangatta, and more recently securing two adjoining sites on Mary Avenue in Broadbeach, family patriarch Soheil Abedian has emerged as the buyer of a 516 sqm site at 11 Anne Avenue.

The site was bought from the Brisbane-based Di Carlo Property Group, who had approval for a luxury 17-level tower they were calling Lusso, Italian for skyhome.

The tower, designed by HAL Architects, was to have 15 full-floor apartments with four bedrooms and over 200 sqm internally.

It was only last month that Urban reported the Abedian's purchase of two adjoining sites on Mary Avenue.

They bought an amalgamated 1,518 sqm site at 14-18 Mary Avenue from Leo Sarris' Bassar Group who were planning a luxury tower Eternity. They then secured the 600 sqm next door at 20 Mary Avenue from Melbourne-based developer Little Projects who had two different towers launched over the last few years before scrapping the project.

The site, now over 2,100 sqm, faces the Broadbeach State School and will offer protected viewlines to the ocean.

Sahba Abedian, son of Soheil Abedian who founded Sunland back in 1983, announced the family back in the development scene in May 2023 when they filed plans for a new luxury project on the Greenmount Beach Hotel site, a site that was bought from Sunland for over $42 million through an onmarket campaign.

They had planned for a spaceship-looking tower by Contreras Earl Architecture that would have had 54 apartments across 16 levels. However, in March they sought to change up the design, instead opting to create a two buildings on the sprawling 7,071 sqm block which will have 63 apartments.

Arium is only using two of the three sites as part of the Coolangatta development. They advise a 2,934 sqm portion on the corner of Eden Avenue and Hill Street will be used for stage two of the project.

Read more: First look exclusive: Abedian family completely redesign Greenmount Beach Hotel redevelopment in Coolangatta

The Abedian family shut up shop of Sunland Group in 2022, shedding its assets and finishing its final tower, the luxury Mermaid Beach tower 272 Hedges Avenue.

Sunland was behind some of the Gold Coast's most well-known buildings, including Palazzo Versace and Q1.

When telling shareholders Sunland was exiting the development game, the Abedian family always said they would run a private development company.

Joel Robinson

Joel Robinson is the Editor in Chief at Urban.com.au, managing Urban's editorial team and creating the largest news cycle for the off the plan property market in the country. Joel has been writing about residential real estate for nearly a decade, following a degree in Business Management with a major in Journalism at Leeds Beckett University in England. He specializes in off the plan apartments, and has a particular interest in the development application process for new projects.

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