Citimax to continue to elevate Sunshine Coast living with Ascend Kings Beach

Ascend Kings Beach, on Moreton Parade just a few rows back from the beach, will comprise just 23 large-scale apartments when completed later this year.
Citimax to continue to elevate Sunshine Coast living with Ascend Kings Beach
Joel Robinson February 12, 2025PROJECT SPOTLIGHT

Compared to the rest of Australia's eastern seaboard, the Sunshine Coast has been relatively quiet when it has come to new apartment developments.

Where the likes of Sydney, Newcastle, Gold Coast and Brisbane have boomed in the new development market, the Sunshine Coast has grown strongly but steadily while retaining its quaint village lifestyle.

It's been a scarcity of new development that Citimax Property Group has leaned into, with its second new apartment development in as many years in Kings Beach, just outside of Caloundra with a population of just over 3,000 people.

Fresh off the back of selling out Ocean Verge before it completed construction, Citimax is well on its way to delivering its latest new apartment project to Kings Beach.

Ascend Kings Beach, on Moreton Parade just a few rows back from the beach, will comprise just 23 large-scale apartments when completed later this year.

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Only six three-bedroom apartments remain, all featuring large internal living spaces and many with water views from the open plan living and dining area, and the balcony. They are priced from $1,275,000.

So far the development has been a hit with local downsizers from the South East Queensland region, Property & Estates agents Rick Williams and Damian Brown note. That's been down to the house-sized proportions and inclusions that suit the downsizer demographic, things like a butler's pantry, expansive master bedrooms with walk in wardrobes and ensuites, and secure basement parking.

There's also been a conscious effort by Citimax to create a lifestyle at Ascend. They have built into the development impressive amenity in the form of a swimming pool and recreation deck, and a gym.

Citimax secured the prime Moreton Parade site several years ago due to its proximity to the beach, boardwalk, cafes, and retail precincts, all within walking distance from Ascend.

Ascend is one of the only new developments under construction in Kings Beach, and the supply pipeline suggests there are few competing opportunities in the short to medium term to downsize into something brand new.

Joel Robinson

Joel Robinson is the Editor in Chief at Urban.com.au, managing Urban's editorial team and creating the largest news cycle for the off the plan property market in the country. Joel has been writing about residential real estate for nearly a decade, following a degree in Business Management with a major in Journalism at Leeds Beckett University in England. He specializes in off the plan apartments, and has a particular interest in the development application process for new projects.

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