The luxury Gold Coast tower La Mer at Main Beach is set to relaunch, with a new developer and builder driving the project forward, offering rare full-floor beachside apartments on Main Beach Parade.

Developer ODUS is teaming up with builder Nazero to deliver the $140 million, 27-level development at 3580 Main Beach Parade. They started the build of the tower in July, and are expecting the tower to complete in late 2026.

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Designed by Plus Architecture, <a href="https://www.urban.com.au/new-apartments/la-mer">La Mer</a> will feature 22 premium three-bedroom plus multipurpose room apartments, each spanning 300 sqm and taking in views of the beach, Broadwater, and <a href="https://www.urban.com.au/developments/gold-coast-qld">Gold Coast</a> skyline.

The two-level penthouse will have four bedrooms across 600 sqm.

Residents will have exclusive access to a resort-style pool, spa, gym, sauna, barbeque facilities, private sun lounges, yoga lawn, and an outdoor beach shower.

Prices will start from $3.9 million.

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The release comes after new research by Colliers which revealed a 30 per cent supply gap for ultra-luxury apartments on the Gold Coast.

ODUS Director Byron Sakha said La Mer was the latest evolution of the exclusive, laid-back <a href="https://www.urban.com.au/developments/main-beach-qld-4217">Main Beach</a> village, one of the Gold Coast’s most highly sought-after addresses.

“Every apartment in La Mer has house-sized proportions and incredible views—not to mention a location in one of the city’s best postcodes,” Sakha said. 
 
“Demand continues to outstrip supply for ultra-luxury apartments on the Gold Coast, and the rare full-floor design will make these residences particularly prized."

Sakha said the team has "elevated every aspect of the development", reconfiguring layouts to make better use of the panoramic views and upgrading the finishes with&nbsp;natural stone and premium Gaggenau appliances.

“Additionally, we've reimagined the resident amenities, introducing a spa, sauna, an expanded gym, and a larger recreation deck, ensuring a level of sophistication and comfort that sets a new benchmark for coastal living."

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Sakha said the partnership was quick to secure the site when the opportunity presented and had already secured funding, meaning construction is powering ahead.

Developer <a href="https://www.urban.com.au/developers/odus">ODUS</a> is directed by Sakha—who also runs one of Australasia's largest coaching institutes, Jarrod Younan and Sebastian Younan. The Younans also head builder Nazero.

Together, the trio have a track record of delivering more than $500 million of boutique apartments and luxury homes over two decades.

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OTP Group Director James Elliott, who is managing the project’s sales, said La Mer would appeal to buyers from across the Eastern seaboard.

“We’re anticipating interest from Gold Coasters rightsizing from a large family home to an expansive, low maintenance apartment for the lifestyle—in easy reach of cafes, restaurants, the beach, Broadwater, and entertainment,” Elliot said said.

“We also see holidaymakers from <a href="https://www.urban.com.au/developments/brisbane-qld">Brisbane</a>, <a href="https://www.urban.com.au/developments/sydney-nsw">Sydney</a>, and Melbourne, who are seeking a permanent Gold Coast residence, and lifestyle purchasers buying now to relocate in future, among prospective buyers.”

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ODUS Director Byron Sakha said La Mer was the latest evolution of the exclusive, laid-back Main Beach village, one of the Gold Coast’s most highly sought-after addresses.

Joel Robinson

La Mer, luxury Main Beach apartment development, comes back to the market

The Gold Coast new development space hasn't seen a project like Capri in years.

While most developers are building upwards in response to the evolving <a href="https://www.urban.com.au/developments/gold-coast-qld">Gold Coast</a> skyline, <a href="https://www.urban.com.au/developers/monaco-property-group">Monaco Property Group</a> has taken a different approach, opting to create a private, gated community featuring 48 villa-like townhouses.

What makes Capri so rare is the land and the location. Indeed <a href="https://www.urban.com.au/new-townhouses/capri-81-salerno-street-isle-of-capri">Capri</a> represents the first major-scale development on the <a href="https://www.urban.com.au/developments/isle-of-capri-qld-4217">Isle of Capri</a> in three decades.

While tower developers can typically build on plots of 1,000 sqm or less, Capri spans around 12,000 sqm, an exceptionally rare landholding in the Gold Coast property market, especially in such a prime location near the best parts of the coast.

We recently spoke with the team delivering Capri to find out more.

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“<a href="https://www.urban.com.au/developments/isle-of-capri-qld-4217">Isle of Capri</a> is extremely well located on the Gold Coast,” Monaco Property Group Managing Director, Jonathan Grasso, says.

“It offers all the benefits of connectivity but also has very good access points, whether heading to Surfers Paradise or the Bundall precinct.”&nbsp;

The gated community has been carefully designed with downsizers in mind, offering three-bedroom villas just 800 metres from the cafes, restaurants and shops at <a href="https://www.urban.com.au/new-townhouses/capri-81-salerno-street-isle-of-capri">Capri</a> on Via Roma.

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<a href="https://www.urban.com.au/project-marketer/new-property-agent-qld-npa">NPA Projects</a>&nbsp;Director Andrew Erwin&nbsp;highlighted the community-centric amenities of Capri, cleverly positioned at the heart of the community. The facilities will comprise a resort-style swimming pool,&nbsp;sun deck, covered entertaining area and BBQ pavilion and residents' lounge complete with built-in bar and fully equipped kitchen.

"Capri will have a strong community focus, whether it's through shared travel, local activities, or simply connecting with neighbors who share common interests," Erwin said.

“It suits people looking for a little bit more variation in their lifestyle."

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Capri is currently under construction under the watchful eye of reputable Gold Coast builder <a href="https://www.urban.com.au/builders/greyburn">Greyburn</a>.

Managing Director John Kearney said everything about the development is best in class.

“There wasn’t going to be one stone left unturned on this project,” Kearney said.

“From the best trades to the best supplies and supervision, every detail has been meticulously considered.”

Capri is set to be completed in four stages, with the first residents expected to move in by mid-2025.

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Capri is set to be completed in four stages, with the first residents expected to move in by mid-2025

Inside the Capri villas: A development not seen in three decades, and likely never again

Design-led property developer Orchard Piper, together with partner, The Carter Group, has unveiled an exclusive collection of branded residences on St Kilda Road.

The 54 apartments form part of the partners’ landmark $300 million mixed-use development,&nbsp;<a href="https://www.urban.com.au/new-apartments/the-carter-building-448-st-kilda-road-melbourne">The Carter Building</a>, which will also feature a boutique 107-key hotel, pool, gym, and significant spa facility.

The project offers two expansive penthouses and a range of spacious one, two, and three-bedroom residences, with prices starting from $850,000. Residents will enjoy unparalleled access to on-site services and amenities through the integrated five-star hotel.

<img alt="Orchard" data-entity-type="file" data-entity-uuid="1d282c22-f549-4222-96bc-5fe341fc1a1e" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-11-29%20at%2010.59.31%E2%80%AFAM.png?VersionId=0o8.5JzdC2R3M7pznmk4uXlT1xIRr74X" />

Orchard Piper Director Luke McKie said the goal was to create a lifestyle that seamlessly blends the privacy of a premium residence with the convenience of a five-star hotel.

"Using insights from our existing customers, we’re providing a very deliverable service offering to include everything from concierge and valet parking to housekeeping and room service, so residents can experience a low maintenance lifestyle of complete convenience."

The building has been designed by internationally acclaimed Kerry Hill Architects (KHA) who are renowned for their work with Aman Hotels.

Residences feature floor-to-ceiling windows that provide panoramic views of the tree-lined St Kilda Road. Interiors are inspired by a natural palette, with tones and materials familiar to Melburnians.

<img alt="Orchard" data-entity-type="file" data-entity-uuid="408bdf9d-fbce-46a2-9648-6aa73442830b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-11-29%20at%2010.59.36%E2%80%AFAM.png?VersionId=g91wZznosxB2KOO9cQSFr08pjpZApv_q" />

The Carter Building amenities include a mezzanine restaurant and bar, café and state-of-the-art wellness facilities with a pool, sauna and fully equipped gym.

The project reflects Orchard Piper and The Carter Group’s confidence in the revitalisation of St Kilda Road, following the post-COVID shift away from the office market. With the anticipated opening of the Anzac Station, the area is experiencing renewed interest, positioning it as a thriving residential and lifestyle destination.

“Partnering with The Carter Group has allowed us to realise our long-term vision for this iconic site," Orchard Piper Director Rick Gronow said.

"The Carter Building will play a key role in the revitalisation of St Kilda Road, bringing renewed vibrancy to this iconic boulevard and building upon its status as a premier residential precinct."

<img alt="Carter Building" data-entity-type="file" data-entity-uuid="51536375-2660-4e80-b81c-c06fddae7a3a" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-11-29%20at%2011.00.19%E2%80%AFAM.png?VersionId=jzM2ZcnyiZspcC5wTEt65aEaFnE1L5W8" />

KHA Director Patrick Kosky said the design for The Carter Building responds to the greater urban fabric and scale of the city, featuring deep facades to manage solar exposure while still allowing natural light and warmth to penetrate the interiors.

The building's&nbsp;saw-cut bluestone façade pays homage to nearby landmarks, including the National Gallery of Victoria, the Victoria Barracks and Melbourne Grammar School.

<img alt="Carter" data-entity-type="file" data-entity-uuid="168988d5-bde8-4df1-bb3d-37c31da0701e" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-11-29%20at%2011.00.57%E2%80%AFAM.png?VersionId=zu8PIeSq21Q0b5SsNRSTL.ICb6sOstF." />

Construction of The Carter Building is set to commence in mid-2025, bringing Orchard Piper's development portfolio to over $1.1 billion.

The company is in advanced negotiations with international five-star operators for both the hotel and day spa, with formal announcements pending.

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Orchard Piper Director Luke McKie said the goal was to create a lifestyle that seamlessly blends the privacy of a premium residence with the convenience of a five-star hotel

Orchard Piper unveils St Kilda Road apartment-hotel tower, The Carter Building

<a href="https://www.urban.com.au/developers/m3-group">M3 Group</a> is building a reputation as one of the premier, boutique, townhouse developers in the northern areas of Melbourne.

Following on from its successful completion of a trio of townhouse developments in Reservoir, the all-in-one developer, builder and designer has moved south to <a href="https://www.urban.com.au/developments/preston-vic-3072">Preston</a>, where it is <a href="https://www.urban.com.au/new-townhouses/23-sussex-st-preston-by-m3-group-23-sussex-preston-vic-3072">creating another four townhouses</a> with a distinct architectural design.

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Location has always been paramount for M3 Group given the demographic of either downsizers or young families they develop for. They settled on a site on<a href="https://www.urban.com.au/new-townhouses/23-sussex-st-preston-by-m3-group-23-sussex-preston-vic-3072">&nbsp;Sussex Street</a>, just off Dundas Street and near the Preston Activity Centre.

High Street, just a short walk away, is a lively hub featuring an eclectic mix of cafes, restaurants, and boutique shops, making it a popular destination for locals.&nbsp;

Preston Market, another nearby attraction, is well-regarded for its wide selection of fresh produce and specialty foods, serving as a convenient spot for weekend grocery shopping or a casual lunch.

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For those who enjoy outdoor activities, the townhouses are close to several green spaces including the Darebin Creek Trail and Sir Douglas Bader Park, offering scenic routes for walking, cycling, and enjoying nature.&nbsp;

The nearby Northcote Aquatic and Recreation Centre and local golf courses further enhance the area's appeal for sports and fitness enthusiasts.

Families who intend to call 23 Sussex Street home will also benefit from nearby educational institutions including Preston South Primary School, Preston High School, and La Trobe University, providing quality education options for children of all ages.

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Preston is well-connected by public transport, with multiple tram and train routes offering easy access to Melbourne's CBD and other parts of the city.

23 Sussex Street is located between Bell and Thornbury Station, 15 minutes away by bus.

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M3 Group, founded three decades ago by the Mancuso family and still operated by them today, will start construction at 23 Sussex Street soon.

23 Sussex presents a rare opportunity to secure a townhouse in a suburb predominantly characterised by single dwellings. Only 25 per cent of houses in Preston are townhouses, according to the latest census.

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Location has always been paramount for M3 Group given the demographic of either downsizers or young families they develop for

The strategic advantage of 23 Sussex St: M3 Group’s focus on location for new Preston townhouse development

Boutique apartment developer&nbsp;Alroe&nbsp;is currently delivering the most luxurious apartment project in <a href="https://www.urban.com.au/developments/main-beach-qld-4217">Main Beach</a> right now.

Different to what would be classed as a typical apartment development, the residences at Lune have been designed to be more like exclusive villas, with just six apartments in the building, located on the fringe of Broadwater and only a short walk from Tedder Avenue.

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<a href="https://www.urban.com.au/new-apartments/lune-main-beach-19-21-rankin-parade-main-beach-qld-4217">Lune</a> marks the latest milestone in Alroe’s reputation as a leader in low-density developments. With over 13 years of experience across South East Queensland, <a href="https://www.urban.com.au/developers/alroe-constructions">Alroe</a> has delivered exceptional homes under its own brand, as well as for other developers, through its in-house construction arm, Alroe Constructions.

We recently visited the Lune site and spoke with Tye Alroe about the project, alongside <a href="https://www.urban.com.au/project-marketer/new-property-agent-qld-npa">NPA Projects</a> Director Andrew Erwin, who is overseeing the sales and marketing of the apartments.

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“We designed this architectural building to truly bring the outside in,” Alroe said, adding that the structure's half-moon design was inspired by the ebb and flow of the tides in Main Beach.

The apartments at Lune start from nearly 300 sqm and each have three bedrooms, three and a half bathrooms, and three parking spaces.

Both of the ground-level apartments, and the two two-level penthouses, each have their own private swimming pools.

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Andrew Erwin says&nbsp;Lune delivers exactly what the Main Beach market has been seeking.

“Main Beach is evolving into a luxury destination with a growing demand for boutique, high-quality residences like these,” Erwin explained.&nbsp;

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Construction is well underway, with the building set to top out by Christmas 2024 and handovers expected by mid-2025.&nbsp;

Not since The Monaco, which all-but sold out several years ago, has there been an opportunity to buy something of this luxury and scale in Main Beach.

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Andrew Erwin says Lune delivers exactly what the Main Beach market has been seeking.

Oceanfront West Beach house sold for $1.41 million

Staff reporter

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