Orange's first multi-residential apartment and townhouse project receives green light

Urban Activation's Ben Small, who is selling the apartments, says 103 Prince St offers something the city has never had before
Orange's first multi-residential apartment and townhouse project receives green light
Alison Warters June 13, 2023DEVELOPMENT UPDATE

103 Prince, the first off the plan development sold in the Central Tablelands city of Orange, has secured development approval from the local council.

The project of two and three-bedroom apartments and a range of townhouses was half sold before it even hit the market late last year.

Local diversified developer Maas Group Properties, who grew from a civil construction and plant hire business in the Central West into trusted developers and home builders, are behind the project.

As well as the apartments and townhouses, Maas are developing a public park, providing a green space for residents in close proximity to Orange's city centre.

Located on the west end of the former Orange Base Hospital site, the Prince Street project is just a stone's throw from Orange Train Station and The Orange Central Square Shopping Centre.

Urban Activation's Ben Small, who is selling the apartments, says 103 Prince offers something the city has never had before.

"Even before we launched we'd already had expressions of interest on around half of the residences on offer," Small says.

"Orange locals have never had a multi-level residential project before.

"Previously a downsize would be from farm land or a large home on acreage into a slightly smaller home and land, but ultimately it was still always a house.

"103 Prince St is the first time they can live in a large, brand new apartment, and still be in town."

While the project was rare, Small says Urban Activation as a project marketer, who sell off the plan apartments and townhouses up and down the east coast, have received plenty of enquiry from Orange before.

"Often when we're selling in NSW or on the Gold Coast we hear from residents of Orange who are looking to downsize, because previously they've not been able to do it locally. Now they can it's unsurprising of how much of a success 103 Prince Street has been."

Downsizers are coming form nearby Dubbo and Bathurst because they too haven't had a downsizing option in their cities before.

The apartments, located on the southern side of the site, . They're expected to be built by 2025, while the townhouses on the northern part of the site will come a year later.

It estimated the townhouses on the northern side of the site would be built by 2024 and the apartments on the southern side by 2025.

Alison Warters

Alison Warters is a property journalist for Urban, based in Sydney. Alison is especially interested in the evolution of the New Build/Development space, when it comes to design innovation and sustainability.

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