How Aqualand are changing the game with their AURA by Aqualand display showroom
AURA by Aqualand, the $1 billion mixed-use development in North Sydney, has achieved a construction milestone, reaching the top of the tower, contributing to the evolving skyline of the area.
Part of any good marketing campaign is the showroom or display suite, particularly for a project of this size and calibre. Aquland's overall marketing strategy for AURA by Aqualand has earned the company a nomination as a finalist in the AREA Awards' 'Game Changer of the Year' category.
The nomination recognises Aqualand's progressive approach towards customer experience, providing prospective buyers with comprehensive information about North Sydney's public domain strategy, future amenities, transport, and growth areas.
This approach has been facilitated through technology that has not been previously seen in Australia.
Since the launch of the marketing campaign in December 2021, AURA has generated solid sales enquiries, with a significant contribution from the evocative computer-generated images (CGI) and animation produced by the reputable architectural visualisation company, Binyan Studios.
Image inside the AURA by Aqualand display showroom, showcasing the innovative DS-Immersion wall.
The CGI and animations take centre stage in AURA's display showroom, which showcases a newly installed interactive digital masterplan of the new North Sydney.
This display has been created in partnership with the proptech company, DisplaySweet. The use of advanced technology in the marketing campaign has set a new benchmark in the industry, making Aqualand's nomination well-deserved.
The display showroom revolutionises the property marketing customer journey and challenges traditional sales methods, Aqualand’s Head of Sales and Marketing Alex Adams said.
“A big feature of the display showroom is the interactive digital masterplan, which highlights projects outlined in the North Sydney Strategy and is not only a visually impressive tool; it also demonstrates our commitment to providing our clients with a wealth of information and context about the area they are investing in,” Adams said.
“This allows them to make informed decisions and visualise the long-term value of their investment.”
Aqualand’s Group Managing Director, Jin Lin, credits his team’s dedication and approach to collaborative partnerships with industry leaders including Binyan Studios, DisplaySweet and The Property Agency, for the award nomination.
“Part of the reason AURA has been so successful since its launch is also due to the visually breathtaking creative used across its marketing campaign, including advertising, brochures and website all designed by specialist agency The Property Agency, who’ve branded developments across Australia for over 35 years,” Lin said.
“We’re proud to be recognised for our efforts to reshape the industry and create unparalleled experiences for our customers.
“Being named a ‘Game Changer of the Year’ finalist is a testament to the hard work and dedication of our team and our partners,” he added.
According to DisplaySweet ANZ Account Director Marcus Skeggs, the display showroom is “easily the most innovative in the country.”
“AURA’s interactive display showroom transforms the customer journey, allowing buyers to visualise their future homes through cutting-edge technology, including the DS-Immersion Wall, DS-Immersion Room, and interactive digital masterplan of North Sydney, Sydney’s CBD and Sydney Harbour," Skeggs said.
“Aqualand continues to set new standards and drive positive change, cementing its reputation as a true game changer."
Image inside the AURA by Aqualand display showroom, showcasing the innovative DS-Immersion room.
With the recent introduction of the interactive digital masterplan in the AURA showroom, Aqualand has demonstrated its vision for the future of luxury property marketing and customer engagement.
“Aqualand’s in-house delivery and state-of-the-art approach to the display showroom exemplifies the kind of innovation and commitment to excellence that we need in the property development sector,” Lin added.
“By incorporating technology and working with the best in the industry, we’re transforming the way people experience luxury property marketing.”
Construction on the landmark mixed-use development at 168 Walker Street has reached midway point and is slated for completion in mid-2024. The project is being delivered by Aqualand’s internal construction arm, which the developer launched to safeguard the integrity, efficiency and safety of its projects.
In addition to the $1 billion North Sydney project, Aqualand's pipeline also includes their upcoming Central Barangaroo project which is the final stage of the Sydney CBD waterfront precinct.
