ME chases refinancers with anti-apathy Scroogify calculator
Home loan lender ME has launched its new Scroogify tool to capture the growing refinance market.
The bank says the tool will help it maintain strong home loan growth after increasing its lending book 1.6 times the market average in the six months to 31 December 2017.
ME home loan settlements hit $3.2 billion for the six months to 31 December 2017, up 54 percent compared to the previous corresponding period.
Head of Home Loans, Patrick Nolan, said industry refinance levels had been steadily increasing as competition between lenders intensifies and borrowers become increasingly aware of the new deals on offer.
However, a large group of borrowers are still disinclined to refinance due to the perceived difficulties in comparing and because they underestimate the amount they can save, despite the fact the majority are with a major bank and are probably paying too much.
"We built Scroogify to be a new type of calculator that in a few seconds quantifies just how much a borrower would save over the life of their loan, in both time and money, if they switched their existing home loan to ME.
"We think Scroogify will shock borrowers out of apathy into action.”
Nolan said ME will support the tool with a major marketing campaign including TV, radio, online, public relations and social media, running nationally throughout 2017.
It will include a nationwide social media campaign to find ‘Australia’s Biggest Scrooge’.
“We reckon everyone has an inner scrooge just waiting to come out. The marketing campaign is designed to encourage borrowers to embrace their inner scrooge and unleash it on their home loan.
Scroogify is available at scroogify.com.au
