Headline grabbing, story-telling Roxy Jacenko in something of a hit and miss property journey

Jonathan ChancellorApril 29, 2013

Celebrity Apprentice contestant, the Sydney socialite and businesswoman, Roxy Jacenko got her property grounding at a young age.

She paid $336,000 for her first property purchase in Sydney's Double Bay in 2000, aged 20 years.

Apparently it came after working three jobs at the same time, including a stint at McDonald's, to save up for the deposit she recently told Sunday Telegraph columnist, Ros Reines proving her enduring talent at generating a headline around her ..... and her clients. The article has her reportedly as 21 at the time, but title searches and ASIC records show the savvy acquisition was just two months after turning 20.

She secured a great $750,000 on her 2009 sale of the Guilfoyle Avenue, Double Bay flat, reflecting almost 10% annual growth during her ownership.

However the owner of Sweaty Betty PR didn't ever sell her next acquisition, a Woollahra house when it was listed in mid-2011.

The two-bedroom, two-bathroom house on Nelson Street had a $2.8 million vendor bid, which was topped by a $2.9 million offer through Gavin Rubinstein at Ray White Double Bay.

It had approved plans for a four-bedroom home on the 350 sq m block. She retains the property which cost $2,791,000 in 2006.

Jacenko and her wealthy husband, stockbroker Oliver Curtis spent $6.6 million in Woollahra in 2011, on the street occupied by wealthy establishment families including the millionaire philanthropist James Fairfax.

The Curtis couple secured the house from the rag-trading Karpin family through Richardson & Wrench Double Bay agent James McCowan, in conjunction with Louise Snowden from Di Jones.

The then newly built house on a 468 sq m block cost $5.28 million in 2007.

She started up the pr business in 2004 with the agency now having 22 staff  with 90 clients. Even her very young daughter, Pixie has her own blog.

Image by Eva Rinaldi, courtesy of Flickr.

Jonathan Chancellor

Jonathan Chancellor is one of Australia's most respected property journalists, having been at the top of the game since the early 1980s. Jonathan co-founded the property industry website Property Observer and has written for national and international publications.

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