buyMyPlace.com.au lists
In the lead up to the ASX listing buyMyPlace.com.au has grown its national property listings by 20 per cent and has grown lead generation by 245 per cent compared to same period prior year, following the commencement of a test marketing TV campaign in late January, the CEO Paul Heath said.
"We have had a strong response from customers across Australia, as a result of a successful television advertising campaign and strong testimonials from customers ecstatic with their sales results, saving more than $17,000 in agents’ commissions and fees on the average $600,000 home. Some of our customers have saved considerably more than this, depending on how much their property is worth.
“We achieved a record February in sales results and we will continue to update the market on our progress,” he continues.
As a result of increased awareness, through television advertising in WA and Queensland, coupled with media interest in the commission-free sales model and technology disruption of the real estate industry, plus improvements to its website, buyMyPlace has seen a 14% improvement in growth of unique visitors to the site, which is backed up by a 12 percent improvement in site conversions.
"Clearly there is a strong appetite for Australians to achieve significant savings by selling their property themselves.”
“These results provide a strong case for a national roll out of the advertising campaign in the future, which will be funded by the recently completed Public Offer, raising in excess of $4 million.”
The company has responded to market demand by introducing three new value packages to its product portfolio.
Over 2,900 Australian homes have been sold since its launch, with over 1,000 current listings.
It attracts an average 30,000 unique website visits per month.
It has been profitable for past three years with its 2015 revenue at $880,000 and its EBITDA in 2015 $249,000.
The securities of buyMyPlace.com.au Limited (formerly Killara Resources Limited) (the “Company”) were suspended from Official Quotation on 30 November 2015.
