Australian real estate slapped by Facebook takedowns
As is the case with a range of sectors, Facebook has removed the posting of a range of major real estate portals, trade media and real estate member organisations.
The Facebook pages of Realestate, Domain, Allhomes and Urban, have all been obstructed as real estate portals have been affected by Facebook’s decision to ban Australian news content from its platform.
REIA is currently assessing the situation and the impact on the industry as a whole as Facebook has been an important channel to connect with Australian’s looking to buy and rent property.
The move follows the debate on proposed legislation from the Australian government that seeks to push internet platforms — with a particular focus on advertising giants Facebook and Google — to pay news publishers directly for access to share their content.
REIA President, Adrian Kelly said he is confident real estate marketing will continue to reach its customers.
“From a real estate sales perspective, buyers will go where the properties are being advertised which could ultimately be to Facebook’s detriment," Mr Kelly said
“Covid has proven that estate agents are very quick to adapt to new technologies and that will be the case in the current environment."
“As with COVID-19, for agencies and our customers, the show must go on,” Mr Kelly added.
