Balmain's Sarah Lorden Real Estate joins McGrath
The Sarah Lorden Real Estate agency has joined the McGrath Estate Agents group.
McGrath chief executive John McGrath says the expansion into the Balmain Peninsula with the Lorden sisters, Sarah and Kate, is an exciting opportunity.
“Sarah and Kate have worked in the area for 17 years and have created an outstanding brand with a loyal local clientele,” McGrath says.
McGrath predicts continued consolidation within the industry.
McGrath Balmain will be a satellite to the company-owned Leichhardt office, already a dominant force in Sydney’s inner west, transacting a record $590 million in real estate last financial year.
The successful local independent agency shared the same philosophies of sales excellence and customer service focus, McGrath says.
McGrath Balmain will have a team of 30, with Kate as licensee in charge and Sarah as associate director of sales, allowing her to continue with sales.
Kate Lorden says she and Sarah are excited about the new partnership and see it as a progression of their own careers.
“We have long admired McGrath’s approach to marketing, training and technology. For a customer-centric business such as ours, we were attracted to their systems and management which will free us up to concentrate on a closer interaction with our customers. “
The McGrath Balmain office opens its doors today at 222 Darling Street.
Its major competitor is Cobden Hayson.
