430-438 Chapel Street, South Yarra

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Following on from Urban.com.au's in-depth look at the <a href="https://www.urban.com.au/news/the-rise-and-rise-of-melbournes-spencer-street">development activity along Spencer Street</a> on the edge of Melbourne's CBD, today we turn our attention to the development shaping one of Melbourne's renowned High Streets - Chapel Street.

The street which stretches through South Yarra, Prahran and Windsor before crossing Dandenong Road into St Kilda, has been previously characterised as a retail strip, but has struggled in recent years due to high rent sought by landlords which has in turn had an impact on the street's liveliness.

According to Stonnington Mayor, Councillor Steve Stefanopoulos, the City of Stonnington is excited about the private and public capital investment being injected into the Chapel Street precinct.

Chapel Street is currently undergoing massive growth and change, he says, with the State Government having commenced construction of the eastern portal of the Metro Tunnel. Redevelopment of the entrance to South Yarra Station (the busiest outside the CBD) and the construction of accessible trams stops out the front, will hopefully commence in the new year.

The South Yarra section of Chapel Street in particular has started to evolve with a more diverse mix of retail offerings and further introduction of food and beverage outlets. The construction slated over the next 3 years will have further impact on the street in the short term but will ultimately enhance and contribute to the street's vibrancy in the long term, according to Beller Commercial's Fred Nucara.

The projects which are due to have the greatest impact on the streetscape are highlighted below:

<h2>Capitol Grand </h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/capitol_grand_redden_aug18.jpg" rel="gallery-all" title="Capitol Grand beginning to make its mark on the corner of Chapel St and Toorak Rd. Images: Bates Smart | Urban member redden"><img alt="" class="image-article-full-width-580px" height="264" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/capitol_grand_redden_aug18.jpg?itok=vHdqHT21" title="Capitol Grand beginning to make its mark on the corner of Chapel St and Toorak Rd. Images: Bates Smart | Urban member redden" width="580"></a>

<figcaption>Capitol Grand beginning to make its mark on the corner of Chapel St and Toorak Rd. Images: Bates Smart | Urban member redden</figcaption></figure>LK Property's towering edifice is beginning to take shape on the corner of Chapel Street and Toorak Road, with the development's sinuous forms beginning to emerge from behind the construction screens as the first traces of glazing also begin to appear. After months in the ground constructing the basement levels, head contractor Multiplex is now well above the street on the dual tower development which will top pot at 50 and 10-storeys respectively.

<blockquote>
The 180m residential tower brings together three elliptical forms, ensuring that light and shadows play across its surface. The design creates an elegant, slender composition of dynamic character, changing with one’s viewpoint and the weather. The tower top is expressed differently by reducing the mass to create a unique iconic tower worthy of its landmark location.

- Bates Smart
</blockquote>

<h2>627 Chapel Street </h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/627_chapel_before_and_after.jpg" rel="gallery-all" title="Before &amp; after - 627 Chapel Street. Images: Melbourne Acquisition | COX Architecture "><img alt="" class="image-article-full-width-580px" height="335" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/627_chapel_before_and_after.jpg?itok=Irp42uPv" title="Before &amp; after - 627 Chapel Street. Images: Melbourne Acquisition | COX Architecture " width="580"></a>

<figcaption>Before &amp; after - 627 Chapel Street. Images: Melbourne Acquisition | COX Architecture</figcaption></figure>Currently at planning, the 24-storey COX Architecture-designed office building would replace the current office building which was sold by Fridcorp to Goldfields in December last year.

Should it receive approval in its current guise, 627 Chapel street would rise to a height of 89m and provide a '3d ground plaza' setback from Chapel Street. 

<blockquote>
The design proposal for 627 Chapel Street takes the opportunity to make the most of this unique island site in Forrest Hill.

A 3m setback pushes the building back from Chapel Street, this allows for greater public space at street level and ensures that the Capitol remains visible on approach. The podium is defined by the green landscaped arbor - a permeable screen that wraps the building and connects through to the Daly Street landscaped street

- COX Architecture
</blockquote>

<h2>Jam Factory </h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/newm9968jam-factory-stage-2ia01main-square.jpg" rel="gallery-all" title="Artist's impression of the Jam Factory's main square. Image: Floodslicer"><img alt="" class="image-article-full-width-580px" height="322" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/newm9968jam-factory-stage-2ia01main-square.jpg?itok=183sbNDq" title="Artist's impression of the Jam Factory's main square. Image: Floodslicer" width="580"></a>

<figcaption>Artist's impression of the Jam Factory's main square. Image: Floodslicer</figcaption></figure>Owner of the Jam Factory, Newmark Capital is free to proceed with its substantial redevelopment of the landmark site receiving planning approval. Under the approved plans prepared by Bates Smart, the landmark South Yarra site will be transformed it into a significant commercial hub supported by a network of retail laneways.

According to Bates Smart, the vision for the Jam Factory redevelopment is for a highly permeable site that is an extension of the local context.

<blockquote>
An ensemble of buildings will embody and reflect the site’s rich character, establishing a new commercial workplace, but also creating an activated space where the public can enjoy a variety of new hospitality venues.

The redevelopment has been designed to be open and inviting and will deliver a new elevated public realm for the community to enjoy. The precinct’s character provided inspiration for the design.

The existing materiality of the Jam Factory is characterised by solid, authentic materials and industrial rawness. The new façade will reflect the factory typology and structured design language. The public realm on the ground floor will incorporate laneways and a central courtyard and will act as an extension of the urban context and street network.

- Bates Smart
</blockquote>

<h2>671 Chapel Street</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/671_chapel_street.jpg" rel="gallery-all" title="671 Chapel Street has approval in hand. Image: Architecton"><img alt="" class="image-article-full-width-580px" height="378" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/671_chapel_street.jpg?itok=tfKzVRCI" title="671 Chapel Street has approval in hand. Image: Architecton" width="580"></a>

<figcaption>671 Chapel Street has approval in hand. Image: Architecton</figcaption></figure>Amended plans for a 21-storey residential tower at 671 Chapel Street were approved earlier this year, permitting 158 dwellings to be built replacing a single storey building.

The original application lodged with City of Stonnington during 2015 sought approval for a 30-storey building comprising 352 apartments, at an average of 12 apartments per floor. 

<h2>Esque - 649 Chapel Street</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image10_18.jpg" rel="gallery-all" title="Site works are currently underway at Esque. Images: Valeo Construction | Mark Baljak"><img alt="" class="image-article-full-width-580px" height="280" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image10_18.jpg?itok=nas5uwlg" title="Site works are currently underway at Esque. Images: Valeo Construction | Mark Baljak" width="580"></a>

<figcaption>Site works are currently underway at Esque. Images: Valeo Construction | Mark Baljak</figcaption></figure>Bulk excavation and piling works commenced onsite in January of this year that will ultimately deliver 72 apartments across 20 floors on a narrow site along the northern reaches of Chapel Street.

Valeo Construction is at the helm of the Fender Katalidis-designed tower for developer Mitraland, with the core set to grace the South Yarra streetscape by year's end.

<h2>Aloft - 402-416 Chapel Street</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/aloft_streetview.jpg" rel="gallery-all" title="The Aloft hotel will change the Chapel Street streetscape. Image: Starwood Hotels and Resorts Worldwide"><img alt="" class="image-article-full-width-580px" height="308" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/aloft_streetview.jpg?itok=njyelKgC" title="The Aloft hotel will change the Chapel Street streetscape. Image: Starwood Hotels and Resorts Worldwide" width="580"></a>

<figcaption>The Aloft hotel will change the Chapel Street streetscape. Image: Starwood Hotels and Resorts Worldwide</figcaption></figure>The stage is set for Starwood Hotels and Resorts Worldwide to debut its Aloft brand in Melbourne, following the demolition and site clearing works in preparation of builder Crema Constructions taking occupation and commencing construction works on the 176-room hotel.

The hotel will anchor a mixed-use development located at 402 Chapel Street designed by international architect Tim Kobe of Eight Inc.

<h2>430-438 Chapel Street</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/430-438_chapel_street.jpg" rel="gallery-all" title="430-438 Chapel Street will replace the 'huts' site in South Yarra. Image: Franze Developments"><img alt="" class="image-article-full-width-580px" height="352" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/430-438_chapel_street.jpg?itok=tr3FEcwJ" title="430-438 Chapel Street will replace the 'huts' site in South Yarra. Image: Franze Developments" width="580"></a>

<figcaption>430-438 Chapel Street will replace the 'huts' site in South Yarra. Image: Franze Developments</figcaption></figure>Franze Developments' joint venture with development partner Sampieri Group would see South Yarra's 'huts' site transformed into an 8-storey mixed-use development designed by Jackson Clements Burrows.

The $55 million project will include the retention of the heritage facade on site, while also providing a new pocket park on Bray Street designed by Aspect Studios incorporating water sensitive design

<h2>What they say...</h2>

<blockquote>
We have developed a structure plan for the precinct entitled Chapel ReVision, which guides future development of the largest commercial precinct outside the CBD.

Council is also investing over $60m in its largest capital project in 160 years, converting the 10,000sqm car park behind Chapel Street, Prahran into a contemporary European-style plaza due to open in mid 2019.

- Cr Steve Stefanopoulos, Mayor of Stonnington
</blockquote>

<blockquote>
Chapel Street is at the bottom of a bell curve at the moment. These major developments within the precinct are detracting from the usual vibrancy, because of the inconvenience, noise and distraction of the construction.

On a positive note, these major infrastructure investments are scheduled for completion in 2019 and 2020.

- Fred Nucara, Director Beller Commercial
</blockquote>

For a full recap from Beller Commercial's Fred Nucara listen to our <a href="https://www.urban.com.au/guides/chapel-street-podcast-on-the-phone-with-beller-commercials-fred-nucara">podcast interview</a>.

Lead image: Jam Factory Redevelopment Bates Smart/Floodslicer
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Laurence Dragomir

The changing face of Chapel Street, South Yarra

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A host of planned ‘new arrival’ developments in Chapel Street will help to revive the retail strip, according to Director of Beller Commercial, Fred Nucara.

Every year, Beller Commercial conducts retail strip research: a manual foot walk and count of shop vacancies. From this unique research, Beller has a clear view on the changing fortunes of Melbourne’s various “high streets”.

Chapel Street is divided into three precincts: South Yarra, Prahran and Windsor. Whilst Windsor is now a pumping food and hospitality destination, Prahran and South Yarra sadly present a different story with a record number of vacancies, 17 in South Yarra and 24 in Prahran.

Fred took time out of his schedule to have a chat with me via phone as we discussed some of the factors that are currently impacting the strip now and into the future. 

<blockquote>
Chapel Street is at the bottom of a bell curve at the moment. These major developments within the precinct are detracting from the usual vibrancy, because of the inconvenience, noise and distraction of the construction.

On a positive note, these major infrastructure investments are scheduled for completion in 2019 and 2020.

- Fred Nucara
</blockquote>

For more, listen below:

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Chapel Street Podcast: On the phone with Beller Commercial's Fred Nucara 

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Further change to Chapel Street's streetscape could be on the way should a new development application lodged with Stonnington City council from joint venture proponents Franzé developments and Sampieri Group gain approval.

Located across addresses 430-438 Chapel Street and adjacent to the Temperance Hotel, Franzé and Sampieri have proposed a 7 level mixed-use building that would see retail, commercial/office and residential spaces. Located in South Yarra's Activity Centre Zone 1, the site is covered by a heritage overlay.

The retention of the heritage facade 'has provided an opportunity to distinguish two unique retail tenancies' according to the proponents. At 800 square metres, the site was purchased on the market late in 2017 with Jackson Clement Burrows installed as the proposal's design lead.

22 one, two and three bedroom apartments are included. The ground floor retail spaces weighs in at 550 square metres with 1,000 square metres of commercial office space across two levels.

<h2>What they say</h2>

<blockquote>
This project will form an important part of the ongoing development of the Chapel Street precinct which is going through vital progression and change with the recent announcements regarding the redevelopment of the Jam Factory and former Spotlight sites.

“The site has the benefits of two significantly different streetscapes which make it a really exciting project. The Chapel Street interface will provide a more traditional retail and food and beverage offering, aiming to attract premium tenants which will help improve the overall quality of the pedestrian experience and promote further patronage
<cite>Paul Franzé, Managing Director of Franzé Developments</cite>
</blockquote>

The proposal seeks to have two active frontages, one to Chapel Street and one to Bray Street running parallel to Chapel on the eastern aspect of the site.

The Bray Street frontage includes a pocket park that has been designed by Aspect Studios and is intended to be a flexible, functional public space that includes seating, green infrastructure incorporating water sensitive design that according to the proponents will be 'ideal for community and potential food and beverage use'.

Podium heights will differ depending on the street - on Chapel Street the podium is 3 levels and designed to fit comfortably with the scale of neighbouring structures and to Bray Street the podium will be 5 levels in height.

<blockquote>
The three-level frontage to Chapel Street sits comfortably with the scale of the neighbouring structures and the tower form above is generously set back.

A five-level podium to Bray Street hugs the tower form, creating the illusion of three interlocking components and the soft and monochromatic façade is a considered and sensitive transition between the neighbouring contemporary and traditional structures.
</blockquote>

The development application was lodged with Stonnington City Council late last year, and joins additional current project in both Melbourne and Geelong.

<h2>430-438 Chapel Street Project Team</h2>

<ul>
<li>Developer: joint venture of Franzé Developments and Sampieri Group</li>
	<li>Architect: Jackson Clement Burrows</li>
	<li>Planning: proUrban</li>
	<li>Landscape Design: Aspect Studios</li>
</ul>
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