22-32 Queen Street, Campbelltown

As a developer who has been one of the biggest contributors to the Sydney housing market for over two decades, it would be easy for ALAND Founder Andrew Hrsto to rest on his laurels. Founded in 2002 by Hrsto from his kitchen table, ALAND has delivered over 4,000 apartments in the last 22 years, predominantly focused around Sydney’s west, with a further 1,300 currently under construction.

But there’s no slowing down for Hrsto, who remains as hands-on in the business as he was two decades ago, when it was just him and a small team of two — who are still part of ALAND today. Now, with over 6,000 apartments in planning and 200 employees across the development and construction sectors, ALAND’s workforce is only expected to grow as the company looks to venture into different market segments.

“First and foremost, our whole company ethos is to look after people,” Hrsto says, referring to both his staff and the buyers of ALAND apartments. “The obligation is to the buyers, and that has been the foundation of our business from day one. We knew if we did that, then every other element would fall into place.”

Catching up with Andrew recently, he shared a story of a founder who isn’t just “on the tools” metaphorically, but literally. His daily routine involves speaking with local councils, engaging with the community, interacting with apartment buyers, and occasionally donning a hard hat on site. “We’re a community-focused developer,” Andrew says. “It was never in our DNA to be anything different. It wouldn’t make sense to us to build something that wasn’t in line with what the community wanted.”

After five years in planning and project management, Hrsto decided to take the leap. “It was in the late 2000s that we went full end-to-end, handling both development and construction,” Andrew says. They soon expanded their scope, bringing building management into the fold.

“When we develop, we’re in that building for life,” Andrew adds. ALAND is well known for delivering more than just buildings — it creates precinct-style communities. “We started developing multi-stage projects just before COVID, and that allowed us to plan the whole process. It gave us more room to work with, considering the size of the development site. It enabled us to look beyond just a building and create a community that serves not only our future residents but the whole local area.” This approach is evident in their multi-stage masterplan for Gladstone Village, where ALAND is delivering over 1,000 apartments to Merrylands, just outside Parramatta.

[smartcode_project:default project_id=7642 project_image_fid=283648]

In addition to three buildings offering a mix of one, two, and three-bedroom apartments, Gladstone Village features significant public amenities: a large grass park, an outdoor gym, a kids’ playground with a water play zone, a games area with table tennis tables, a life-sized chess board, and barbecue and alfresco facilities. Residents will also have private access to a rooftop pool, yoga lawns, outdoor cinemas, and a private forest walkway with a dedicated pet zone.

“Gladstone Village really typifies what we want to achieve and are continuing to execute in 2025,” Andrew says. “While we’re building homes for Western Sydney, there’s more to development nowadays. You have to contribute to the wider public, and that’s what we try to do with every masterplan we put our name to.” Nearby, ALAND will soon launch Queen Square, on its prime gateway site in Campbelltown.

The abandoned Brands on Sale outlet at 22-32 Queen Street will become a new community with around 558 apartments across five buildings. The two-hectare site will also comprise an Eat Street with retail and hospitality spaces and over 4,000 sqm of publicly accessible space, including a two-level community building with an auditorium, kiosk, and multi-purpose spaces.

<img alt="ALAND" data-entity-type="file" data-entity-uuid="2cf8c06c-065d-4c1e-a94b-7b0e3cc3e4a6" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202025-02-20%20at%2010.47.24%E2%80%AFAM.png?VersionId=o9vRFRY0cmHdHDS5nJDBPEr1xI107X9d" />

Many developers stick to what they know, sticking to safer, more familiar paths. Hrsto, however, has a different approach. In 2022, Andrew and the team stepped out of their comfort zone, acquiring a prime development site in Gosford, the gateway suburb to the Central Coast. For a developer that had exclusively focused on Sydney’s western suburbs, this was a significant jump—not just geographically, but also in the execution of a new type of development. “We were probably biting off more than we could chew,” Andrew jokes.

Hrsto explained that they approached the Gosford project somewhat blindly, as the approved plans included a hotel component—an area ALAND hadn’t previously ventured into. But Andrew and his team returned to the company’s core values: if they did right by the buyer and the community, the rest would fall into place.

“Gosford proved to be a really interesting test for us as a business, pushing us to branch out and take on something we hadn’t done before, in a region we hadn’t developed in,” Andrew says. Fast forward two years from site acquisition, and the two-tower development, Archibald by ALAND, is nearing completion. With 99% of the apartments already sold, the project is one of the best-selling apartment developments the Central Coast has ever seen.

<a href="https://www.urban.com.au/new-apartments/archibald-by-aland-108-donnison-street-gosford">Archibald by ALAND</a>&nbsp;includes 327 apartments and a 130-room hotel to be run by IHG VOCO, as well as ground-floor hospitality and a rooftop area. During the development and construction phase, Hrsto has also established another new capability for ALAND: an internal hotel management arm.

[smartcode_project:default project_id=134670 project_image_fid=215487]

“A mixed-use hotel and apartment development is now very much something we can run end-to-end, and manage both components of the development well into the future,” Andrew says. Having seen such success in their first Gosford project, they are now moving ahead with their second: Amalfi by ALAND, on Mann Street, which will feature 506 apartments and 9,530 sqm of retail space.

ALAND’s 2025 development pipeline is as robust as ever, with the diversified developer planning projects across traditional build-to-sell, build-to-rent, co-living, student accommodation, hotel, and hospitality sectors. “2025 is shaping up to be a massive year for us,” Andrew says. “We’re taking on new challenges, pushing the boundaries, diversifying our offering, and delivering projects that set a new standard in the industry. I’m excited to see the hard work of our team come to life, and to continue contributing to the communities we serve.”

Joel Robinson

Inside the success story of ALAND, one of Sydney’s most prolific apartment developers

ALAND has already submitted plans to Council for the residential and retail component on the site

Prominent Sydney developer ALAND is set to transform the abandoned Brands on Sales outlet in Campbelltown into a $400 million mixed-use development.

They've further enhanced the proposal which was submitted to council earlier this year, with the project now set to feature a shared environment for the wider community.

There will be a&nbsp;community building, public open space, playground, and curated gardens, totalling over 4,000 sqm of publicly accessible. The development will also comprise residential apartments, an 'eat street', and several retail and commercial spaces across the two hectare 22-32 Queen Street site

“Campbelltown is a fantastic suburb and this new chapter will bring with it an exciting neighbourhood space for not only the new residents of our upcoming development, but for generations to enjoy in years to come” said ALAND’s Head of Development Ryan Lane.

"Until now the site has been a wasted opportunity in a great location and we’re proud to be able to repurpose the space for the wider community."

Earlier concepts of the development have been scaled back to increase the useable communal footprint, which is a direct result of conversations with Council. Lane said Council and community feedback has been critical in shaping how the project could meet both future housing demand while simultaneously improving liveability for the greater Campbelltown population.

The proposed open green space will include multiple play areas for children of all ages including interactive water, sand and nature play, climbing equipment, a native meadow and level lawns. There will also be a bicycle loop path and community amphitheatre seating with a stage area.

ALAND’s Senior Development Manager Andrew Stacey said&nbsp;such an exceptional address deserves a superior meeting place for the community.

"That’s what we’re striving to create," Stacey added.

"To get the fit just right ALAND has been in ongoing consultation with Council and the community to ensure this plan will deliver the best outcome for all.

“Our research has taught us that Campbelltown’s local businesses and residents want an authentic community hub with a true village feel and that’s what we plan to deliver."

ALAND has already submitted plans to Council for the residential and retail component on the site. The masterplan will include 558 apartments throughout five buildings and an ‘Eat Street’ style dining precinct with over 9000 sqm of commercial and retail space, including a childcare, all within walking distance of the local train station and other key Campbelltown amenities including Macarthur Square.

To ensure the local character at the rear of the site is maintained and celebrated, all mature legacy trees around the community building and public play area will be retained as well as the view corridor to the neighbouring heritage buildings.

Planned at the heart of the shared community area will be a colourful fringe lily public art piece, visible from Queen Street and illuminated at night in celebration of 200 years of Campbelltown. The DA is also proposing a two-level (ground and basement to preserve the low impact landscape) community centre, which will house an auditorium, kiosk, lift and several multi-purpose spaces. 
 
Campbelltown City Council Mayor George Greiss praised ALAND’s design and its contribution to a revitalised Campbelltown City Centre.

“It’s great to see this development application has given consideration to our city centre master plan to achieve a people-focused place that’s innovative and connected to plenty of open space," Greiss said.

“Through considered design in prime locations such as this, we can realise our vision for a good life here in Campbelltown where our communities are inclusive, diverse and friendly."

Fast Facts

<ul style="color:#222222; font-family:Arial, Helvetica, sans-serif; font-size:small; font-style:normal; font-variant-ligatures:normal; font-weight:400; text-align:start; white-space:normal; background-color:#ffffff; text-decoration-thickness:initial; text-decoration-style:initial; text-decoration-color:initial" type="disc">
	<li style="margin-left:15px">22-32 Queen Street, Campbelltown</li>
	<li style="margin-left:15px">$400M mixed use project including residential, retail and commercial spaces</li>
	<li style="margin-left:15px">Over 4000sqm open space including children’s play areas, community amphitheatre with stage and a bicycle loop path</li>
	<li style="margin-left:15px">Two-level community centre consisting of an auditorium, kiosk, lift and multi-purpose spaces</li>
	<li style="margin-left:15px">Public art piece to commemorate 200 years of Campbelltown</li>
</ul>

ALAND further plans for $400 million mixed-use Campbelltown development

Across the entire site, around 35 per cent is given to communal spaces, with 7000 sqm of that dedicated to an expansive open plaza on the development’s podium level.



Campbelltown will be home to an exciting new gateway district under a development application that would see a previously run down and underused site reimagined into a thriving new $400 million neighbourhood at&nbsp;22-32 Queen Street, Campbelltown.

The proposal envisions a new destination precinct over two hectares on Queen Street, comprising a mix of residential apartments and retail and commercial spaces, along with multiple, landscaped community spaces and a vibrant, tree-lined &lsquo;Eat Street&rsquo; at the heart of the project.

The plan submitted to Campbelltown City Council by Sydney developer, ALAND has been six years in the making, with Senior Development Manager for ALAND, Andrew Stacey saying the considered plans promising to reimagine the currently rundown and underused site, as a new gateway to Campbelltown&rsquo;s city centre.

<img alt="" height="750" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/eat_street_view_02_final.jpg" width="1200" /> 
Render of the proposed Eat Street on the groundplane of the Campbelltown project. Image supplied.&nbsp;

&ldquo;For several years this has been an ugly and underutilised site &ndash; but now we have an opportunity to unlock this incredible space for the entire community to create not only a residential precinct but public spaces for everyone to enjoy,&rdquo; says Stacey.

In collaboration with Sketch Design Group, the Campbelltown site will include 558 residential apartments, in addition to a range of community facilities and restaurants across five buildings, ranging in height from 12 to 15-storeys.

To preserve the context of the adjoining heritage building, Warby Barn, a large public domain is planned to compliment the historic site and provide the community with a safe and inviting space to enjoy.

The tallest buildings will be located closest to the train station to encourage pedestrian activity and patronage at local businesses.

Across the entire site, around 35 per cent is given to communal spaces, with 7000 sqm of that dedicated to an expansive open plaza on the development&rsquo;s podium level.

Landscape architect, Sturt Nobel worked to include a number of local and deciduous trees and plants in the comprehensive landscaping masterplan, which also includes the transformation of each apartment building rooftop, seeing the space turned into a lush, green space for residents to enjoy.

A variety of other resident-only amenities find their home at the ALAND development, including a shared co-working space, a gym, multipurpose function room, and health and wellness spaces.

ALAND is a dominant presence in Western Sydney, where they are dedicated to improving the city&rsquo;s satellite CBDs by delivering high-quality affordable projects including the award-winning Bottlebrush in Schofield Gardens and award finalist Costello in Edmondson Park.

Other key projects include The Hoxton at Liverpool, and the newly-launched The Gladstone Village at Merrylands.

ALAND&rsquo;s Head of Development, Ryan Lane, says Council and community feedback has been critical in shaping how the project could meet both future housing demand and improve liveability for the greater Campbelltown population.

&ldquo;This particular site is an exceptional location that demands a high-quality approach to really lift the tone of this part of Campbelltown and introduce new life and excitement for the community.&rdquo;

&ldquo;We know from our comprehensive research surveying local businesses and residents, that people want a place that feels like a real community hub with things like a local grocer, quality take-away and outdoor dining options as well as public art and open spaces with wide footpaths and seating,&rdquo; Lane said.

Earlier concepts of the development have been scaled back to increase more useable open space, which is a direct result of consultation with Council.

The precinct neighbours Campbelltown Performing Arts High School and as a high-frequency bus route, the Queen Street location is also close to Macarthur Square and Campbelltown&rsquo;s centre with the train station only a 10-minute walk away.

[smartcode_project_cta: project_id=13671]

22-32 Queen Street, Campbelltown

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Inside the success story of ALAND, one of Sydney’s most prolific apartment developers

ALAND further plans for $400 million mixed-use Campbelltown development

ALAND set to transform Campbelltown site with mixed-use precinct

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