<ul><li>Architecture by award-winning practice Hayball</li><li>Two stunning interior options designed by interior architects Studio Tate that reintroduce the cinematic glamour of The Regent’s past</li><li>1 bedrooms from $725,000, 2 bedrooms from $1.195m, 3 bedroom + from $1.495m</li><li>Customisable finishes to meet your individual taste</li><li>Eight minutes to the Melbourne CBD by tram</li><li>Surrounded by the best lifestyle retail that Melbourne has to offer</li><li>A 315 sqm rooftop terrace offering barbeque facilities, communal dining and panoramic views</li><li>A bookable overnight guest suite for visiting friends and family</li><li>A dedicated ground floor concierge, as well as smart access via a dedicated digital concierge</li><li>All residences come with at grade parking and storage (no stackers or car lifts in the building)</li></ul>The Regent is a transformative Fitzroy development, rooted firmly in local heritage. Located on the former site of the historic Regent Theatre, a landmark that was sadly demolished in 1983, the new building uses tactile design cues to rekindle the cinematic spirit that once defined its locale. SMA Projects have partnered with an all-star cast to bring the glamour of the silver screen to each of its intuitive 1, 2 and 3-bed residences. Designed by award-winning Australasian architects Hayball, The Regent’s commitment to both local character and residential luxury extends from the experience on street level and into the tactility of each home. Here, two interior options have been designed by Melbourne’s acclaimed Studio Tate, an interior architecture practice that are leading the luxury residential market. The Regent’s design creates a backdrop for a life well lived, and it places all conveniences within reach, starting with a coveted Fitzroy address. A dedicated concierge makes life simple, and access to a sprawling rooftop terrace is perfect for socialising, resting or basking in the summer sun. Access to a bookable overnight guest suite means that hosting friends and family is simple and without compromise. An in-building workshop provides space for DIY projects, while a basement dog wash means you can keep your furry friends looking and smelling their best. The Regent's display suite is now open - book your private appointment today.

<ul><li>Architecture by award-winning practice Hayball</li><li>Two stunning interior options designed by interior architects Studio Tate that reintroduce the cinematic glamour of The Regent’s past</li><li>1 bedrooms from $725,000, 2 bedrooms from $1.195m, 3 bedroom + from $1.495m</li><li>Customisable finishes to meet your individual taste</li><li>Eight minutes to the Melbourne CBD by tram</li><li>Surrounded by the best lifestyle retail that Melbourne has to offer</li><li>A 315 sqm rooftop terrace offering barbeque facilities, communal dining and panoramic views</li><li>A bookable overnight guest suite for visiting friends and family</li><li>A dedicated ground floor concierge, as well as smart access via a dedicated digital concierge</li><li>All residences come with at grade parking and storage (no stackers or car lifts in the building)</li></ul>The Regent is a transformative Fitzroy development, rooted firmly in local heritage. Located on the former site of the historic Regent Theatre, a landmark that was sadly demolished in 1983, the new building uses tactile design cues to rekindle the cinematic spirit that once defined its locale. SMA Projects have partnered with an all-star cast to bring the glamour of the silver screen to each of its intuitive 1, 2 and 3-bed residences. Designed by award-winning Australasian architects Hayball, The Regent’s commitment to both local character and residential luxury extends from the experience on street level and into the tactility of each home. Here, two interior options have been designed by Melbourne’s acclaimed Studio Tate, an interior architecture practice that are leading the luxury residential market. The Regent’s design creates a backdrop for a life well lived, and it places all conveniences within reach, starting with a coveted Fitzroy address. A dedicated concierge makes life simple, and access to a sprawling rooftop terrace is perfect for socialising, resting or basking in the summer sun. Access to a bookable overnight guest suite means that hosting friends and family is simple and without compromise. An in-building workshop provides space for DIY projects, while a basement dog wash means you can keep your furry friends looking and smelling their best. The Regent's display suite is now open - book your private appointment today.

Located on the historic site of Fitzroy’s former Regent Theatre, The Regent is a new residential development that brings contemporary luxury to one of Melbourne’s most iconic suburbs. Developed by SMA Projects and designed by award-winning architects Hayball, the project masterfully balances modern elegance with a nod to its cinematic past. Interior architects Studio Tate have curated two sophisticated interior design options, capturing the glamour of the theatre's golden age.

Each residence at The Regent offers a unique opportunity for customisation, with finishes that can be tailored to suit individual preferences. The development also ensures convenience with at-grade parking and private storage, avoiding the complexity of car stackers or lifts.

The lifestyle amenities are just as impressive, with a 315 sqm rooftop terrace featuring stunning panoramic views of the Melbourne skyline, communal dining spaces, and BBQ facilities. A dedicated concierge on the ground floor simplifies day-to-day life, while a smart digital concierge system offers seamless, tech-enabled living. Residents also have access to a bookable guest suite for friends and family, ensuring visitors can enjoy their stay in comfort.

Ideally located just eight minutes by tram from the Melbourne CBD, The Regent places the best of Melbourne’s retail and dining scenes at your doorstep, while offering a peaceful, luxurious retreat in the heart of Fitzroy.

Explore the future of inner-city living—book your private appointment at The Regent display suite today.

The Regent Fitzroy - 340 Fitzroy Street, Fitzroy, VIC 3065

No.1 Studley Park is the epitome of luxury living in Kew. This exclusive collection of only 30 residences boasts sophisticated architecture, premium European appliances, and handmade feature tiles. With natural stone or Terrazzo benchtops and light oak timber floorboards throughout, the residences offer tranquil living spaces that connect seamlessly with spacious balconies.

Residents can enjoy breathtaking city views from their full-height double glazed windows, allowing plenty of natural sunlight into the homes while showcasing the verdant treetops of Studley Park. The gourmet kitchens are perfect for entertaining guests, featuring natural stone or Terrazzo benchtops, custom-coloured joinery, and fluted glass feature wall lights.

At No.1 Studley Park, residents have access to a communal rooftop area complete with a BBQ facility, residents lounge, and co-working space with stunning panoramic views of the city skyline. The development also includes secure basement parking and is situated close to parks, the Yarra River, and public transport, making it the perfect location for those seeking a vibrant inner-city lifestyle.

Each residence has been thoughtfully designed by acclaimed design firms Telha Clarke and Studio Tate, and the entire development is built by esteemed builder Prince Corporation. Stamp duty savings apply, and with anticipated completion by end 2022, you can move in mid-2023.

No.1 Studley Park is the epitome of luxury living in Kew. This exclusive collection of only 30 residences boasts sophisticated architecture, premium European appliances, and handmade feature tiles. With natural stone or Terrazzo benchtops and light oak timber floorboards throughout, the residences offer tranquil living spaces that connect seamlessly with spacious balconies.

Residents can enjoy breathtaking city views from their full-height double glazed windows, allowing plenty of natural sunlight into the homes while showcasing the verdant treetops of Studley Park. The gourmet kitchens are perfect for entertaining guests, featuring natural stone or Terrazzo benchtops, custom-coloured joinery, and fluted glass feature wall lights.

At No.1 Studley Park, residents have access to a communal rooftop area complete with a BBQ facility, residents lounge, and co-working space with stunning panoramic views of the city skyline. The development also includes secure basement parking and is situated close to parks, the Yarra River, and public transport, making it the perfect location for those seeking a vibrant inner-city lifestyle.

Each residence has been thoughtfully designed by acclaimed design firms Telha Clarke and Studio Tate, and the entire development is built by esteemed builder Prince Corporation. Stamp duty savings apply, and with anticipated completion by end 2022, you can move in mid-2023.

No.1 Studley Park - 1 Studley Park Road, Kew

Foam Street - 1-3 Foam Street, Elwood

Summary:

<ul>
	<li aria-level="1">The Regent revives Fitzroy’s historic Regent Theatre with modern design</li>
	<li aria-level="1">Studio Tate interiors offer two distinct styles with customisation options</li>
	<li aria-level="1">Prime location near cafes, dining, galleries, and tram connections</li>
	<li aria-level="1">Rooftop, guest suite, workshop, and dog wash to enhance resident living</li>
</ul>

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Melbourne developer SMA Projects almost doesn't see itself as a developer.

"We feel like we're more of a lifestyle creator," <a href="https://www.urban.com.au/developers/sma-projects">SMA Projects</a> Founder Martin Strode says, adding that they want to create spaces that enhance the way people live, through clever design, architectural features, and prime location of their projects.

When the opportunity to secure the former Regent Theatre site in <a href="https://www.urban.com.au/developments/fitzroy-vic-3065">Fitzroy</a>, it allowed them to tick all three of those boxes.

"While the Regent Theatre is long gone, we had a head start in the design phase because we knew how we wanted the building to look before we even secured the site. We had a bit of a blueprint as to the architectural integrity of the sites former life, and how we could reimagine it into a 21st century apartment building," Strode says.

[smartcode_project:default project_id=24824 project_image_fid=304614]

SMA called on&nbsp;<a href="https://www.urban.com.au/architects/hayball">Hayball</a>, who they have been collaborating with across several architecturally-significant developments over the past two decades, to draw inspiration from the theatre's Art Deco past, incorporating arched ceilings and period-inspired details.&nbsp;

The Art Deco influence is immediately evident, beginning with the streetscape and extending into the lobby. Curved walls, elegant pendant lighting, and custom-designed, 70s-inspired mirrors capture the essence of a bygone era.

[smartcode_project:default project_id=24824 project_image_fid=304762]

It was important the apartment interiors followed the same style, so the brief to<a href="https://www.urban.com.au/interior-designers/studio-tate"> Studio Tate</a> was of a similar narrative.

While also wanting to be flexible and give buyers a level of customisation which SMA believes is incredibly important in off the plan purchasing, Studio Tate put together two distinct designs; the light and refined Classic Collection, influenced by Nordic minimalism, and the dramatic, moody Arthouse Collection, inspired by Fitzroy’s artistic edge.&nbsp;

[smartcode_project:default project_id=24824 project_image_fid=304606]

SMA’s philosophy is that buildings are about more than just the apartments. They make a conscious effort to create spaces where residents can gather, always staying true to their core belief of making life easier for those who live there.

Crowning the nine-level building will be a 315 sqm rooftop which will act as a shared space for residents to gather, eat, drink, and take in uninterrupted views of the Melbourne skyline.

[smartcode_project:default project_id=24824 project_image_fid=304765]

One of the more innovative features designed by SMA is the inclusion of a guest suite, exclusively available for residents to book. This thoughtful addition functions like a private spare bedroom, providing a convenient space for family or friends to stay.&nbsp;

In response to the 2023 Victorian pet census, which revealed that nearly 60% of Victorian adults own pets—particularly dogs—SMA also incorporated a dedicated dog wash facility within the building. Residents will enjoy the added convenience of a concierge service, available to handle everything from managing deliveries to making restaurant reservations and much more.

While SMA will be bringing doorstep convenience in the form of several retail spaces on the ground floor, of which at least one will likely be a cafe, <a href="https://www.urban.com.au/new-apartments/the-regent-fitzroy-340-fitzroy-street-fitzroy-vic-3065">The Regent</a> is strategically located in the cultural heart of Fitzroy.

[smartcode_project:default project_id=24824 project_image_fid=304612]

The Fitzroy Street address places residents just seconds from Johnston Street, one of Melbourne’s most popular areas for cafés, dining, galleries, and nightlife.&nbsp;

Johnston Street also serves as a convenient thoroughfare, connecting west to Abbotsford and east to Carlton. The 96 tram, located just five minutes from The Regent at the intersection of Johnston and Nicholson Streets, provides direct access through the CBD and all the way to St Kilda Beach.

Victoria's new off the plan apartment savings apply to all 64 one, two, and three-bedroom apartments at The Regent, but only for a limited time.

[smartcode_project_cta:default project_id=24824]

SMA makes a conscious effort to create spaces where residents can gather, always staying true to their core belief of making life easier for those who live there.

Studio Tate

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