Luxury retailer Hermès to occupy Collins Street, Melbourne location

One of Melbourne's most exclusive retail locations on Collins Street is set to be the new location for international luxury brand Hermès. 

The luxury retailer will occupy 420 square metres over two levels in the former NAB building. It is the first time that the space has been on the market in 76 years.

The 10 year lease, at 71 Collins Street, was facilitated by Ben Tremellen and Alexander Robertson of Colliers International.

“A second wave of more than 15 international brands is set to hit Australian shores in 2015-16,” Mr Tremellen said.

“The Melbourne CBD, and Collins Street in particular, will be at the forefront of this growth.

“The CBD continues to be the first location of choice for major international retailers coming to Australia and luxury brands have already begun expanding their presence.

"Melbourne is becoming a first stop for many of the luxury brands, due largely to the level of sophistication of the local market.”

Colliers research has found international retailers, upon entry to the Australian market, generally sought a flagship store in either the Melbourne or Sydney CBD, following up with locations in major shopping centres such as Chadstone in Victoria and Westfield Sydney.

“These retailers typically require large floor plates, with their average store size substantially larger than those of local retailers,” Mr Tremellen said. The store size requirement ranged between 150 square metres and 400 square metres.