Four hot topics in the real estate industry

GUEST OBSERVATION

As we enter the traditionally busy spring season of real estate, it’s a good time to discuss a few themes that have been the point of much discussion around Australia’s coffee tables, in dining rooms and in waiting rooms.

Some of these topics have preoccupied the industry for many years and are only just now being exposed to discussion in the mainstream media, others have been born out of controversial moves by some players in the industry.

NEGATIVE GEARING

There has been some recent discussion around grandfathering negative gearing out by limiting it to newly-constructed properties. While this might have the effect of stimulating the construction industry, I believe it could very heavily impact people who already own investment properties.

By removing the tax breaks which negative gearing provides to investors on their existing properties, the ability of investors to sell these properties may be affected, as investors preference switches to new developments. Aside from the obvious implications for these investors who own established properties, it could also reduce the supply of rental properties on the market and increase rents.  

THE ROLE OF AN AGENT IN A DIGITAL WORLD

The ease-of-access to online property listing portals has led some commentators to suggest that the era of the real estate agent may soon draw to a close, replaced by vendors personally listing their properties.

Though listings portals are an essential tool for vendors wishing to access a large pool of potential buyers, I believe there will always be a need for human interaction in the sales process. Someone will always need to physically show the property to the buyer, negotiate a selling price and deal with the myriad of minor details that accompany the process.

One reason that transacting property can be a challenge is due to the emotion vendors often bring to the process. The use of a third party helps to overcome this challenge, by placing an individual with experience in these transactions to act as a go-between without being emotionally invested in the process.

In addition to managing advertising and preparing your home for sale, a knowledgeable and experienced real estate agent will screen potential buyers to ensure they are in a good position to buy, take care of open for inspections, and ensure they negotiate a fair price for your property.

In many situations, vendors meeting the buyer can jeopardise the negotiation process as they may be emotionally manipulated into offering a lower (or higher) price due to this new relationship.

As a real estate agent with over four decades of experience in the industry, even I will always rely on the services of another real estate practitioner to market, negotiate and handle the sale of my properties. This is an approach that is commonplace throughout our industry.

I encourage vendors who are considering listing their home without the assistance of a real estate agent to consider whether they will feel truly comfortable dealing directly with buyers.

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VENDOR BIDS

The use of vendor bids has traditionally served to encourage increased bidding in a sluggish auction where bidding has not yet surpassed the reserve. Vendor bids can be placed at the beginning, middle or end of an auction, with the auctioneer normally announcing the vendor bid on behalf of the vendor.

While this might be one strategy which adds some energy to an otherwise lacklustre auction, I believe that if you invest in a strong marketing campaign and an experienced agent, there should be enough interest in the property that you shouldn’t have to use this strategy.

A vendor’s bid can also send a mixed message to sellers, especially if it is placed after other competitive bidders have placed bids. In these situations, it may be more effective to consider letting the property pass in at auction and negotiating after the auction has concluded.

AN EXPERIENCE GAME

When the property market enjoys a period of uninterrupted growth, there tends to be an increased level of interest in property as a career path. This has been evident recently, with 50 new real estate agents being licensed in New South Wales weekly.

I encourage those looking to list this spring to ensure that they’re choosing an experienced agent, or an agent who is able to draw upon the wisdom of other experienced real estate practitioners for advice. One other simple but effective way to distinguish between agents is by asking them a simple question – what do they think of a property boom?

Inexperienced agents, who entered the market during a period of heightened activity will likely profess to love a boom, as it makes their job easier. More experienced agents will inform you that a boom is counter-productive, as the best state for the market to be in is a period of uninterrupted, sustainable growth.

The past few years have seen interest rates at unprecedented lows, a surge of interest in property as an asset class and property values increasing steadily. For those Australians seeking to enter the market this spring, I encourage you to take the time to build your own market intelligence and spend time with property professionals who will be able to assist you in making the right purchase.

For those selling property this spring, I wish you all the best. I also recommend you ensure to have adequate time to invest in selecting the right agent, presenting your property in the best light possible and working closely with your agent to ensure you get the best result possible. 

Charles Tarbey is chairman and owner of Century 21 Australasia.