Can Gavin Rubinstein win another AREA for excellence?
Gavin Rubinstein, who started as a personal assistant when he entered the real estate industry aged 20, won last year's national AREA award for excellence in customer service.
The Ray White Double Bay agent won the award at the Annual REA Excellence Awards (AREAs), hosted by REA Group, the parent company of realestate.com.au.
The 2017 nominations close June 30 for the next awards.
At the time he won he was exceeding $250 million worth of sales over the prior 12 months.
One of his celebrity clients, tailor Patrick Johnson and interior designer wife Tamsin, sold their Darling Point apartment for $1,775,000 earlier this year.
Rubinstein says he "never sugar coats" the situation with sellers.
"I always tell my clients what they need to hear, rather than what they want to hear,” he said.
“Even before the agency agreement is signed, I make myself available to my clients around the clock. My mornings start at 5am and my evenings go late into the night so I am always on the task at hand and my clients know this about me should they need to make contact.”
Rubinstein says he has found technology, media and social media was a great way to stay in touch on a mass scale.
"It’s guerilla marketing,” Mr Rubinstein told News Ltd on his victory.
“I engage with most of my clients through Facebook, LinkedIn or Instagram and constantly am active on these platforms.”
He said what sets him apart from other agents all comes down to hard work.
“Work ethic and discipline around what is required to be done daily to succeed in this business.
"I simply outwork the competition.
"It is very hard to beat someone who doesn’t give up.”
In 2015 Rubinstein was awarded the number one salesperson for the Ray White Group worldwide in 2015.
He has been the number one salesperson across New South Wales for the last four years running.
"I think you have got to shut out all of the noise and just work damn hard," Rubinstein recently told Elite Agent.
"That’s the key. You could talk about all of these tricks and you can wrap it up in a pretty bow, all sorts of fluff, but at the end of the day, hard work trumps it all."
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