Unexpected video art comes to life at Melbourne Central
Melbourne Central is hosting Australia's largest exhibition of video art outside an institution as part of its Lower Ground development.
Titled the Melbourne Central Art Loop, the installation has fifteen state-of-the-art LCD screens and five large steel overhead projector portals.
The exhibition is curated by Andy Dinan of MARS Gallery, who said Art Loop’s first show is a colourful and interactive video art featuring more than 30 internationally renowned and emerging Australian artists.
“We’ve curated a wide and diverse range of cutting-edge video works that are designed to intrigue and inspire," he said.
Artists featured in the first Art Loop exhibition include Kieran Boland, Erin Coates, Simon Finn and Diego Ramirez. One participating Art Loop artist will beselected to win a trip to LOOP Barcelona 2017 – the biggest international festival for video art.
Leigh Dunn, general manager of Melbourne Central, said the addition of Art Loop, combined with the additional design and architectural features will create an unconventional and exciting retail experience for both shoppers as well as retailers.
