Platinum at Southbank secures 200-odd sales ahead of official launch
Platinum, Salvo Property Group's striking 52-level apartment building set for construction in Melbourne's Southbank, has secured around 200 prior sales ahead of this week's official launch.
Capped by platinum-coloured blades, Platinum comprises 435 apartments - predominantly in two-bedroom layouts.
The project's architect is Squillace Architects - a Sydney firm working on its first Melbourne high rise - and has already been awarded the best high-rise design in Australia prize in the this month's International Property Awards in Asia Pacific.
Platinum will rise from the site at 245 City Road Southbank for a 2016 completion.
There will be an opulent hotel-style lobby, ground level café and restaurant.
It will have its recreational facilities on its 52nd floor with views of Port Phillip Bay, Albert Park and the Melbourne CBD.
"We want to offer our buyers value, quality and a point of difference," Salvo chief Mario Salvo said this week.
"It's all done with love and passion," he said.
Asked about headlines suggesting an oversupply of Melbourne apartments, Mario Salvo noted "we are almost halfway in our sales and we haven't had a retail launch."
"Why should I feel there is oversupply?
"I don't see the gloom," he said saying the demand for inner city abodes made sense in this day and age.
Squillace Architect director Vince Squillace says the residential building has been designed to complement the Melbourne cityscape when viewed from a distance, with inspiration drawn from textures and forms found in some of Melbourne’s more remarkable towers.
“Our design contributes to the street and will create social activity in the area, which together with the vertical garden, will soften what is currently a harsh urban environment,” Vince Squillace says.
With many apartments having a winter garden feature, Salvo Property Group sales and marketing director Christina Salvo says Platinum heralded the "greening of Southbank."
It's also a reference to the car park facade featuring one of Australia’s largest vertical gardens.
Rising from its third level, the seven-storey vertical garden will both conceal and naturally ventilate parking for 265 cars and storage units.
Salvo Property Group sales and marketing director Christina Salvo says Platinum would become an icon building for Melbourne.
“We wanted the communal areas of Platinum to feel like you are walking into your own private hotel.
"Residents will enter a rich, warm lobby, addressed by a concierge and flanked on either side by a café or restaurant.”
Residential lift lobbies on all floors will have wallpaper, bronze mirrors and designer lighting.
Its five star facilities include a sky lounge with function room and bar on its 52nd floor along with a winter garden, indoor pool, spa and gym.
While predominantly two-bedrooms around four per cent of the stock will be three-bedroom and several four-bedroom and penthouse apartments.
The two-bedroom apartments have an average internal area of 66 square metres with balconies of between eight and 10 square metres and a starting price of $438,000.
The three-bedroom apartments have an average internal area of 97 square metres with penthouses up to 328 square metres.
