Boomtime buyers realigning expectations: hockingstuart Stonnington
GUEST OBSERVER
Over the past five years, the inner south of Melbourne’s property market has consistently performed strong. And with the area’s population forecasted to grow by a steady 19,000 residents by 2036, we expect it to remain that way for years to come.
Homes are flying out the door in suburbs like Prahran, Windsor and Armadale. Auction clearance rates for houses and apartments are well above the state’s average with Armadale and Prahran the star achievers, clocking 86.5% and 81% respectively. Notably, annual growth figures show the value of Prahran properties have increased by an average of 6.4% which, again, is above the state’s average. So, what’s driving the demand in one of Melbourne’s most popular prestige areas?
The amenities of Stonnington are no doubt one of the biggest draw cards. There’s the array of parklands, public transport, cafes and shopping strips – and it’s in close proximity to the CBD. A significant number of area upgrades are underway to ensure the City of Stonnington can support its future growth. For instance, as part of the Chapel Street Master Plan, the iconic street is undergoing a facelift to improve the streetscape, transport infrastructure and enhance village squares. The Stonnington Council is also pursuing a range of important initiatives including underground car parks to create more open space and parkland, promoting and encouraging green spaces in the area. This follows a recent City of Stonnington survey which found that 91% of local residents believe it’s important for the Council to create open space for current and future generations to enjoy.
But when it comes down to it, the inner south real estate market has remained strong because it appeals to a range of buyers. For example, we’re currently selling 83 Peel Street in Prahran, a red-brick Edwardian which has sparked interest from downsizers who want to live amongst the action whilst not compromising on space. On the flip side, a single-fronted Victorian house at 64 Pridham Street, Prahran that we recently sold attracted the interest of young professional couples. Investors are also flocking to the area opting for apartments which can be rented out easily (Stonnington vacancy rates are currently 2.3% on average). This broad spectrum of buyers means it doesn’t matter where we are in the property cycle, the area will always be in demand.
However, it’s a different story when it comes to first home buyers. As the median house price in Stonnington is more than $1 million and competition is increasing, this demographic is realigning its expectations and considering other options to get a foothold on the inner south market. They are beginning to challenge the ‘Great Australian Dream’ and opt for an apartment, townhouse or unit, which you can still get on a budget – $600,000 is the median price for apartments in Prahran and Armadale. Some are also investing in more affordable older style properties which can be renovated over time as their income grows. There are still many streets in South Yarra that have been coined to have renovation potential, according to data.
Looking forward to the next five years, we predict the City of Stonnington will remain just as popular. However, we’re likely to see changes in the demographic of home buyers as demand booms. If younger buyers can no longer break into the area as a result of increased competition, then the age bracket of owner-occupiers will start to increase. As the population in Stonnington rises and people want to live closer to the action, there is no doubt that demand is hardly set to wan in the inner south.
As the council continues to improve the area to support population growth, and savvy young buyers are looking for ways to break into the market, the area will continue on its trajectory to success and will continue to experience strong performance.
Andrew James is Director of hockingstuart Stonnington. He can be contacted here.
