<h3>Welcome to Marque at Rockdale!</h3>

With completion expected in December 2025, Marque is set to redefine residential luxury in the heart of Rockdale.

Elevate your Living Experience

At Marque, you'll discover a tranquil rooftop garden sanctuary, offering a peaceful escape from city life. Below, SOHO Home &amp; Commercial spaces add vibrancy to the street level, creating a dynamic community atmosphere. Marque isn't just pet-friendly; it's family-friendly, providing an unparalleled level of opulence.

Timeless Elegance, Captivating Spaces

Inside Marque, you'll be greeted by expansive glass walls inviting natural light to dance through the interiors. These spacious living areas seamlessly blend style with functionality, providing an inviting atmosphere for relaxation and entertainment. Engineered timber floors add a touch of warmth to every room, while LED downlights create an enchanting ambiance, making every moment at Marque extraordinary.

Key Features include:

<ul>
	<li>
	Sophisticated light and dark interiors
	</li>
	<li>
	Communal Roof Top Entertaining with BBQ facilities
	</li>
	<li>
	Marque lies just 200 metres from Rockdale Plaza &amp; Retail.
	</li>
	<li>
	A recreational haven and coastal lifestyle
	</li>
	<li>
	Exceptionally connected: just 500 meters to Rockdale Station
	</li>
	<li>
	Close proximity to selective, private and TAFE colleges
	</li>
	<li>
	Just 1km from Sydney's beaches &amp; thriving culinary culture
	</li>
	<li>
	Ease of access through the future F8 opening 2024
	</li>
	<li>
	10 Year Latent Defect Insurance on the building
	</li>
	<li>
	Built by ICIRT 3.5 Star rated builder
	</li>
	<li>
	Secure your exchange with only $10K and pay the remaining 5% deposit in weekly installments
	</li>
</ul>

 
Explore Marque Today

Visit our display suite at 645 Princes Highway, Rockdale by booking an appointment for a personalised tour.

Contact our agents today! 
 
Don't miss your chance to experience the future of luxury living at Marque.

<h3>Welcome to Marque at Rockdale!</h3>

With completion expected in December 2025, Marque is set to redefine residential luxury in the heart of Rockdale.

Elevate your Living Experience

At Marque, you'll discover a tranquil rooftop garden sanctuary, offering a peaceful escape from city life. Below, SOHO Home &amp; Commercial spaces add vibrancy to the street level, creating a dynamic community atmosphere. Marque isn't just pet-friendly; it's family-friendly, providing an unparalleled level of opulence.

Timeless Elegance, Captivating Spaces

Inside Marque, you'll be greeted by expansive glass walls inviting natural light to dance through the interiors. These spacious living areas seamlessly blend style with functionality, providing an inviting atmosphere for relaxation and entertainment. Engineered timber floors add a touch of warmth to every room, while LED downlights create an enchanting ambiance, making every moment at Marque extraordinary.

Key Features include:

<ul><li>
	Sophisticated light and dark interiors
	</li>
	<li>
	Communal Roof Top Entertaining with BBQ facilities
	</li>
	<li>
	Marque lies just 200 metres from Rockdale Plaza &amp; Retail.
	</li>
	<li>
	A recreational haven and coastal lifestyle
	</li>
	<li>
	Exceptionally connected: just 500 meters to Rockdale Station
	</li>
	<li>
	Close proximity to selective, private and TAFE colleges
	</li>
	<li>
	Just 1km from Sydney's beaches &amp; thriving culinary culture
	</li>
	<li>
	Ease of access through the future F8 opening 2024
	</li>
	<li>
	10 Year Latent Defect Insurance on the building
	</li>
	<li>
	Built by ICIRT 3.5 Star rated builder
	</li>
	<li>
	Secure your exchange with only $10K and pay the remaining 5% deposit in weekly installments
	</li>
</ul> 
Explore Marque Today

Visit our display suite at 645 Princes Highway, Rockdale by booking an appointment for a personalised tour.

Contact our agents today! 
Don't miss your chance to experience the future of luxury living at Marque.

Marque Rockdale - 602-608 Princes Highway, Rockdale

Perfectly positioned in a quiet tree-lined street, Serrata is sure to become a connected landmark that enhances and enriches its glorious green setting in this tightly held, well-established residential pocket. Comprising of only 32 residences, this boutique development offers a selection 1, 2 and 3 bedroom apartments that have been thoughtfully designed to harness district views and natural light. All apartments provide generous living spaces that flow seamlessly onto large and functional outdoor entertaining terraces. With its gently curved building form crafted from natural materials, Serrata also boasts an expansive resident only rooftop entertaining terrace that includes BBQ and dining facilities. Sit back and enjoy a magnificent meal and a glass of wine with your family and friends whilst you soak in the fabulous district views. Immersed by natural surrounds, from glorious green open spaces to beautiful waterways, you’re spoilt for choice when it comes to nearby recreational attractions. Explore the scenic beauty of Carss Bush Park, with its cycleways, playgrounds and picnic spots, or keep fit and active playing cricket, tennis, basketball or rugby at a number of local grounds. Enjoy a sunset sail from the St George Rowing Club or take an early morning dip in the Carss Point Baths. All of this and you are only a short walk to great public transport options that provide easy access to a multitude of retail, shopping and dining precincts and direct access to some of Sydney’s most prestigious private schools. - Boutique development of only 32 apartments - Strong focus on functional living spaces, well designed floor plans with high quality finishes - All apartments feature district views with an abundance of natural light - Timber flooring throughout all living areas - Reconstituted stone kitchens with polyurethane joinery and Smeg appliances - Upscale bathrooms with Caroma bathware - Fully ducted reverse cycle air-conditioning - Video intercom, with secure lift access - Secure basement parking and private storage - Resident only rooftop entertaining terrace with spectacular district views - Close to highly regarded Bald Face Public school and Mater Dei Catholic Primary school For more information visit serratablakehurst.com.au *Images are artist impressions and used for marketing purposes only.

Perfectly positioned in a quiet tree-lined street, Serrata is sure to become a connected landmark that enhances and enriches its glorious green setting in this tightly held, well-established residential pocket. Comprising of only 32 residences, this boutique development offers a selection 1, 2 and 3 bedroom apartments that have been thoughtfully designed to harness district views and natural light. All apartments provide generous living spaces that flow seamlessly onto large and functional outdoor entertaining terraces. With its gently curved building form crafted from natural materials, Serrata also boasts an expansive resident only rooftop entertaining terrace that includes BBQ and dining facilities. Sit back and enjoy a magnificent meal and a glass of wine with your family and friends whilst you soak in the fabulous district views. Immersed by natural surrounds, from glorious green open spaces to beautiful waterways, you’re spoilt for choice when it comes to nearby recreational attractions. Explore the scenic beauty of Carss Bush Park, with its cycleways, playgrounds and picnic spots, or keep fit and active playing cricket, tennis, basketball or rugby at a number of local grounds. Enjoy a sunset sail from the St George Rowing Club or take an early morning dip in the Carss Point Baths. All of this and you are only a short walk to great public transport options that provide easy access to a multitude of retail, shopping and dining precincts and direct access to some of Sydney’s most prestigious private schools. - Boutique development of only 32 apartments - Strong focus on functional living spaces, well designed floor plans with high quality finishes - All apartments feature district views with an abundance of natural light - Timber flooring throughout all living areas - Reconstituted stone kitchens with polyurethane joinery and Smeg appliances - Upscale bathrooms with Caroma bathware - Fully ducted reverse cycle air-conditioning - Video intercom, with secure lift access - Secure basement parking and private storage - Resident only rooftop entertaining terrace with spectacular district views - Close to highly regarded Bald Face Public school and Mater Dei Catholic Primary school For more information visit serratablakehurst.com.au *Images are artist impressions and used for marketing purposes only.

Serrata - 6-8 Vaughan Street, Blakehurst

Baronet & Banks - 5 Rancom Street, Botany

Eurangi, Bondi Beach - 134 Campbell Parade, Bondi Beach

Sydney Park Terraces, St Peters - 15-21 Barwon Park Road, St Peters NSW 2044

The unit market in Sydney, both established and new, is ramping up.

CoreLogic's Monthly Hedonic Index shows another 0.4 per cent gain in the value of units across July, compared to 0.2 per cent in the house market. It's the fourth consecutive month units have outperformed houses according to CoreLogic's Index.

While only modest growth compared to the likes of Brisbane (+1.9 per cent) and Perth (+2.1 per cent), Sydney's unit market continues to show resilience despite being the most expensive capital city in an environment of heightened interest rates.

The Sydney unit median is now $852,000, more than $200,000 more than the next capital (Brisbane, $638,000).

Sydney's new and off the plan apartment market hasn't taken a break in winter either.

There's been record-breaking sales, new apartment developments launched to market, and several suburb-shaping development applications submitted to various councils across Greater Sydney in July.

&nbsp;

<h2>What happened in Sydney’s off the plan apartment market in July</h2>

Winter did not hinder apartment sales in Sydney’s <a href="https://www.urban.com.au/developments/norwest-nsw-2153">Norwest</a>.

<a href="https://www.urban.com.au/developers/sekisui-house-australia">Sekisui House Australia</a> secured over $85 million in sales within a few hours of the new apartment release at its $1 billion masterplan The Orchards

<a href="https://www.urban.com.au/new-apartments/the-orchards-veue-parkside-15-19-spurway-drive-norwest">Veue Parkside</a> features 156 apartments distributed across two buildings, each standing nine and 14 levels tall.

[smartcode_project:default project_id=145924 project_image_fid=287359]

More than 80 sales came on the day, the majority being for the two-bedroom units.

Sales Manager David Lee said buyers came in large numbers to secure a carefully curated apartment in Veue Parkside, which he called "an architectural masterpiece."

[smartcode_project:default project_id=135129 project_image_fid=258271]

July saw the record sale of an apartment in the Eurobodalla Shire.

The penthouse atop&nbsp;<a href="https://www.urban.com.au/new-apartments/kailani-batemans-bay-50-52-beach-road-batemans-bay">Kailani</a>, the only new apartment development in&nbsp;<a href="https://www.urban.com.au/developments/batemans-bay-nsw-2536">Batemans Bay</a>, sold for $2.75 million, a record for the whole region. The four-bedroom penthouse crowns the low-rise Beach Road building that is currently under construction by builder-developer <a href="https://www.urban.com.au/developers/kela-building-group">KELA Building Group</a>.

<a href="https://www.urban.com.au/project-marketer/mcgrath-projects">McGrath Projects</a> agent Adam Sparkes said the buyer was also a local and is intending on reconfiguring the large floorplan.

[smartcode_project:default project_id=136442 project_image_fid=277072]

Princeton Financial Services launched its Rockdale development to the market in July.

<a href="https://www.urban.com.au/new-apartments/marque-rockdale-602-608-princes-highway-rockdale">Marque Rockdale</a>&nbsp;comprises 58 one, two, and three-bedroom designer apartments that are ideally located to take advantage of living on the coastal peninsula.

Marque will also be the first development in the area with <a href="https://www.urban.com.au/news/resilience-latent-defects-insurance">Resilience Latent Defects Insurance</a>, the first defect insurance in Australia that <a href="https://www.urban.com.au/news/what-is-latent-defects-insurance-and-is-it-bringing-confidence-to-the-off-the-plan-apartment-market">covers the cost of structural defects</a> for 10 years post-completion of the building.

[smartcode_project:default project_id=31751 project_image_fid=161005]

July also saw the topping out of the second stage of&nbsp;<a href="https://www.urban.com.au/new-apartments/mason-main-merrylands-249-259-merrylands-road-merrylands">Mason &amp; Main</a>&nbsp;in&nbsp;<a href="https://www.urban.com.au/developments/merrylands-nsw-2160">Merrylands</a>, the $700 million masterplanned precinct by&nbsp;<a href="https://www.urban.com.au/news/coronation-property-launches-its-first-release-in-merrylands-development-mason-main">Coronation Property</a>.

The celebration was marked with an event attended by Coronation Property's owner Joe Nahas, contract partners, suppliers, and executive staff.

Mason &amp; Main Stage Two consists of 415 build-to-sell apartments across two buildings, offering studio, one, two, and three-bedroom configurations.&nbsp;

[smartcode_project:default project_id=31751 project_image_fid=257777]

There was plenty activity in the development application space across Greater Sydney in July, namely from&nbsp;<a href="https://www.urban.com.au/developers/deicorp">Deicorp</a>.

They first filed plans for <a href="https://www.urban.com.au/new-apartments/130-joynton-avenue-zetland">Joynton Square</a>, another community-style development in <a href="https://www.urban.com.au/new-apartments/zetland-nsw">Zetland</a>. The mixed-use precinct at 130 Joynton Avenue, pegged at just over $300 million, will see 574 apartments delivered across nine buildings designed by&nbsp;<a href="https://www.urban.com.au/architects/fender-katsalidis-architects" target="">Fender Katsalidis</a>&nbsp;and&nbsp;<a href="https://www.urban.com.au/architects/candalepas-associates-0" target="">Candalepas</a>&nbsp;Associates.

Read more:&nbsp;<a href="https://www.urban.com.au/news/nsw/first-look-exclusive-deicorp-submit-plans-for-joynton-square-mixed-use-zetland-precinct">First look exclusive: Deicorp submit plans for Joynton Square, mixed-use Zetland precinct</a>

<img alt="First look exclusive: Deicorp submit plans for Joynton Square, mixed-use Zetland precinct" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-07-13%20at%2010.47.05%E2%80%AFAM.png?VersionId=VRb2qLsnaakvT8Lyll54bVMQECaltz7N" /> 
One of the buildings in the Zetland precinct

Deicorp then went again later in July, filing for just under 1,200 apartments in&nbsp;<a href="https://www.urban.com.au/developments/five-dock-nsw-2046">Five Dock</a>.

The apartments will be spread across six towers which will sit above a six to eight-level podium&nbsp;that will comprise commercial and retail spaces, including a full-line supermarket and an indoor recreation facility.

A competitive design process has already been held for the project. It invited four architectural firms to prepare a mixed-use development proposal, which was considered by a Jury of five members who unanimously decided that the <a href="https://www.urban.com.au/architects/turner-studio">Turner</a> scheme had the best potential to achieve design excellence.

Read more:&nbsp;<a href="https://www.urban.com.au/news/nsw/deicorp-lodge-state-significant-development-application-for-1-200-apartments-in-five-dock">Deicorp lodge State Significant Development application for 1,200 apartments in Five Dock</a>

<img alt="Deicorp lodge State Significant Development application for 1,200 apartments in Five Dock" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_900,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screenshot%202024-07-31%20at%206.35.47%E2%80%AFPM.png?VersionId=bRW97op0_lKBvUJWbcNrdYS99n6PRaOT" />

There was a significant move just north of the bridge where joint venture partners&nbsp;<a href="https://www.urban.com.au/developers/cbus-property" target="">Cbus Property</a>&nbsp;and&nbsp;<a href="https://www.urban.com.au/developers/galileo-group" target="">Galileo Group</a>&nbsp;scaled up their plans for their prime 3,950 sqm Walker St site in North Sydney.

They've gone back to the drawing board and brought in Rothelowman to rejig the plans, add more levels, and reconfigure the apartment mix. They are now proposing 258 apartments.

Read more:&nbsp;<a href="https://www.urban.com.au/news/nsw/first-look-exclusive-cbus-and-galileo-revise-plans-for-new-north-sydney-apartment-development">First look exclusive: Cbus and Galileo revise plans for new North Sydney apartment development</a>

<img alt="First look exclusive: Cbus and Galileo revise plans for new North Sydney apartment development" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_900,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screenshot%202024-07-11%20at%204.47.10%E2%80%AFAM.png?VersionId=5Yoe1XDt4w_3flgagSB5ejSCn80ZksY_" />

Sydney’s affluent Eastern Suburbs is also set for an injection of supply.

Ali Mohammed's&nbsp;<a href="https://www.urban.com.au/developers/positive-investment-enterprise" target="">Positive Investment Enterprise</a> has filed plans for its rare three-lot amalgamation at 80-84 Drumalbyn Road, <a href="https://www.urban.com.au/developments/bellevue-hill-nsw-2023">Bellevue Hill</a>.

They're planning 26 two, three and four-bedroom apartments across a six-level building.

<img alt="First look: Positive Investment Enterprise reveal Bellevue Hill apartment plans" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_580,dpr_2.0,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-07-24%20at%2010.34.11%E2%80%AFAM.png?VersionId=iH6Wu_u1d_jyg.dB.egjYFUVAlEchehl" />

The building, which will cost nearly $34 million to construct, has been designed by MHNDUnion who says the apartment mix is consistent with market demand and would suit the demographic mix of couples, small families, retirees and downsizers living within the surrounding area.

Read more:&nbsp;<a href="https://www.urban.com.au/news/nsw/first-look-positive-investment-enterprise-reveal-bellevue-hill-apartment-plans">First look: Positive Investment Enterprise reveal Bellevue Hill apartment plans</a>

Nearby in Woollahra, burgeoning developer <a href="https://www.urban.com.au/developers/toohey-miller">Toohey Miller</a> is continuing its expansion into Sydney's most expensive property markets, with plans for a new $29 million development designed by&nbsp;<a href="https://www.urban.com.au/architects/smart-design-studio">Smart Design Studio</a> at 3 Fullerton Street, just behind Matt Moran's The Chiswick and a short walk from Woollahra's amenity on Ocean and Queen Streets.<img alt="First look: Toohey Miller reveal new Woollahra apartment plans" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/c_scale,w_900,q_auto:good/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screenshot%202024-07-24%20at%202.02.13%E2%80%AFPM.png?VersionId=bX1YmDkVQUztIuMYYAQGOz9bPc52fcR7" />

The new development will be part five, part six level and home 15 apartments, the majority three-bedders.

Since announcing themselves on the development scene in 2022,&nbsp;<a href="https://www.urban.com.au/developers/toohey-miller">Toohey Miller</a>&nbsp;has been busy acquiring sites across some of Sydney's best suburbs.

They've&nbsp; the majority of apartments in their luxury&nbsp;<a href="https://www.urban.com.au/developments/elizabeth-bay-nsw-2011">Elizabeth Bay</a>&nbsp;apartment development,&nbsp;<a href="https://www.urban.com.au/new-apartments/no-1-onslow-place-elizabeth-bay">No.1 Onslow Place</a>. They're a joint venture partner on&nbsp;<a href="https://www.urban.com.au/new-apartments/muse-potts-point-30a-34-brougham-street-potts-point">Muse Potts Point</a>&nbsp;nearby, while they're putting the finishing touches to their approved Darlinghurst apartment development,&nbsp;<a href="https://www.urban.com.au/new-apartments/349-liverpool-street-darlinghurst">Henri House</a>.

Read more:&nbsp;<a href="https://www.urban.com.au/news/nsw/first-look-toohey-miller-reveal-new-woollahra-apartment-plans">First look: Toohey Miller reveal new Woollahra apartment plans</a>

Read more:&nbsp;<a href="https://www.urban.com.au/news/nsw/city-beat-july-2024-sydney-units-continue-to-outperform-houses">City Beat July 2024: Sydney units continue to outperform houses</a>

Read more:&nbsp;<a href="https://www.urban.com.au/news/nsw/city-beat-june-2024-sydney-off-the-plan-apartment-development-plans-pile-up-as-unit-growth-continues">City Beat June 2024: Sydney off the plan apartment development plans pile up as unit growth continues</a> 
&nbsp;

Joel Robinson

City Beat August 2024: Sydney's new apartment market secures record sales and city-shaping development plans

Integrated property fund and developer, Princeton Financial Services, identified Rockdale as a suburb where they wanted to put their signature stamp on.

They've recently launched <a href="https://www.urban.com.au/new-apartments/marque-rockdale-602-608-princes-highway-rockdale">Marque Rockdale</a>, 58 one, two, and three-bedroom designer apartments that are ideally located to take advantage of living on the coastal peninsula.

Marque, to be built by 3.5-star iCIRT-rated builder Coplex, will feature a handful of SOHO apartments (Small Office Home Office), a hybrid apartment/work space that will bring a vibrant atmosphere to the street level.

Marque will also be the first development in the area with Resilience Latent Defects Insurance, the first defect insurance in Australia that covers the cost of structural defects for 10 years post-completion of the building.

Read more:&nbsp;<a href="https://www.urban.com.au/news/what-is-latent-defects-insurance-and-is-it-bringing-confidence-to-the-off-the-plan-apartment-market">What is Latent Defects Insurance and is it bringing confidence to the off the plan apartment market?</a>

[smartcode_project:default project_id=136442 project_image_fid=277075]

Each apartment features a suite of beautiful materials, stylish contemporary appointments, and a neutral-hued colour palette combined to create inviting modern interiors that exude warmth and enduring appeal.

Expansive glass walls greet residents upon entry into their homes, allowing natural light to illuminate the generously sized, high-ceiling interconnected kitchen, living, and dining areas

Engineered timber floors add a touch of warmth to every room, complemented by LED downlights that contribute to a stylish ambience.

[smartcode_project:default project_id=136442 project_image_fid=277074]

The kitchen is designed to be a focal point for social gatherings, equipped with quality appliances and adorned with Caesarstone benchtops and splashbacks.&nbsp;

Ensuite bathrooms embrace chic minimalism, featuring terra-white floor and wall tiles, brushed nickel tapware, stone vanities, and LED-lit mirrors. Select apartments offer the luxury of a bathtub.

Residents can choose between lighter or darker colour schemes to personalise their Marque Rockdale homes.&nbsp;

[smartcode_project:default project_id=136442 project_image_fid=277073]

The crowning feature of the seven-level building is a communal rooftop herb garden with over 100 sqm of break-out space, accompanied by a barbecue area, a children's play zone, a pergola-shaded dining area, and integrated seating for residents to unwind, read a book, and enjoy the surroundings.

Marque is located just 200 metres from Rockdale Plaza, 500 metres from Rockdale Station, and under one kilometre from Brighton Le-Sands beach.

Ray White Projects Western Sydney Managing Director, Mark Bernberg, says Marque offers everything an owner-occupier could need.

"Suburbs that are one step in from the beach, like a Rockdale or a Randwick, are becoming more and more popular as both affordability and amenity take buyers away from the beach," Bernberg says.

"Future residents of Marque will get to take advantage of all of the benefits of peninsula living but without the pricetag.&nbsp;

"Rockdale is somewhere that is well serviced by shops, cafes and restaurants, and is well connected to Sydney's train network, while also being a short walk from the water and the bay."

<h2>Who is Princeton?</h2>

<a href="https://www.urban.com.au/developers/princeton">Princeton</a> started life as a commercial debt funder before moving into residential development a few years ago.

They acquired development sites across a wide range of Sydney metro suburbs, from Campbell Parade on the dress circle&nbsp;<a href="https://eurangibondibeach.com.au/">Bondi Beach</a>&nbsp;to a warehouse in Balmain that will be one of the last warehouse conversions in the Balmain village.

Led by co-founders George Gadallah and Craig Anderson, Princeton intends to deliver a standard of development that is well above that of its peers in its respective market.

"We're taking the same level of finish from our $20 million Bondi Beach penthouse to areas that haven't had that level of quality before," Gadallah said.

"We engage some of the country's best architects and interior designers, creating bespoke buildings in areas they've never really designed anything in before. This is the unique offering we want to take to different suburbs across Sydney."

Read more:&nbsp;<a href="https://www.urban.com.au/news/nsw/princetons-decade-long-evolution-from-commercial-fund-to-luxury-off-the-plan-apartment-developer">Princeton's decade-long evolution from commercial fund to luxury off the plan apartment developer</a>

[smartcode_project_cta:default project_id=136442]

Ray White Projects Western Sydney Managing Director, Mark Bernberg, says Marque offers everything an owner-occupier could need

mikah.m@urban.com.au

Princeton launch Rockdale's newest apartment development, Marque Rockdale

Over the past decade, <a href="https://www.urban.com.au/developers/princeton">Princeton Financial Services</a> has been working quietly behind the scenes as a very successful, fully integrated fund management, lending and development business.

But in recent years, with a trophy penthouse in <a href="https://eurangibondibeach.com.au/">Eurangi</a> Bondi Beach approaching completion, Princeton is establishing itself as a more recognised name in the new residential development market.

Established in 2012 by current directors George Gadallah and Craig Anderson, Princeton's journey began four years earlier, after the 2008 global financial crisis shook the world.

Gadallah, an executive at St George Bank at the time, had a lightbulb moment.

"The GFC eradicated the non-bank lending sector altogether," Gadallah recently told Urban.

"At the same time, capital was reduced by the banks, who now considered lending to the development sector as a risk, so they largely exited the sector. The big banks were focusing on buying regional banks, as Westpac did with St George, and the monopoly of the Big Four as we know it now started to form."

In 2012, Gadallah and Anderson launched a Commercial Real Estate Debt (CRED) fund, a segment with no competition. It was, in fact, one of the first CRED funds since the GFC.

"We took the learnings from what had come before and deployed them in a sustainable business model," Gadallah says.

Fast-forward eight years, and the market became crowded. Gadallah had worked through development cycles since the mid-1990s and identified an opportunity to pivot into residential development.

They acquired development sites across a wide range of Sydney metro suburbs, from Campbell Parade on the dress circle <a href="https://eurangibondibeach.com.au/">Bondi Beach</a> to a warehouse in Balmain that will be one of the last warehouse conversions in the Balmain village.

Gadallah says every development Princeton delivers will be of a standard that is well above its peers in its respective market.

"We're taking the same level of finish from our $20 million Bondi Beach penthouse to areas that haven't had that level of quality before," Gadallah said.

"We engage some of the country's best architects and interior designers, creating bespoke buildings in areas they've never really designed anything in before. This is the unique offering we want to take to different suburbs across Sydney."

While understanding the drivers in the property industry, Princeton has been an early adopter of Resilience Latent Defects Insurance. This new policy protects buyers from structural defects on new apartment buildings for up to 10 years.

"We are committed to providing certainty to our purchasers by utilising the best-in-class products that provide peace of mind and warranties for any defects," Gadallah says.

Princeton's current portfolio includes the luxury Eurangi in <a href="https://eurangibondibeach.com.au/">Bondi Beach</a>, The Llewellyn Series in Balmain, a unique collection of warehouse homes, <a href="https://www.urban.com.au/new-apartments/marque-rockdale-602-608-princes-highway-rockdale">Marque&nbsp;</a><a href="https://www.urban.com.au/developments/rockdale-nsw">Rockdale</a>, 58 apartments with LDI, and Sydney Park Terraces, a recently completed set of only eight bespoke terraces in <a href="https://www.sydneyparkterraces.com.au/">St Peters</a>.

Princeton is also due to launch two other projects to market in the second half of this year.

On Princeton's geographic spread of new development, Gadallah says they won't be tied to developing in one location.

“We focus on developing unique assets in high demand, high amenity locations. If a site and our unique lending metrics fit that criteria, we’ll look at it.”

Princeton's decade-long evolution from commercial fund to luxury off the plan apartment developer

Sydney-based investment house <a href="https://www.urban.com.au/developers/princeton">Princeton</a> has launched <a href="https://www.urban.com.au/new-apartments/marque-rockdale-602-608-princes-highway-rockdale">Marque Rockdale</a> to the market.

Designed by Architex, <a href="https://www.urban.com.au/new-apartments/marque-rockdale-602-608-princes-highway-rockdale">Marque Rockdale</a> offers 58 one, two, and three-bedroom designer apartments in the heart of the <a href="https://www.urban.com.au/new-apartments/rockdale-nsw">Rockdale</a> Town Centre.

At the ground level, <a href="https://www.urban.com.au/new-apartments/marque-rockdale-602-608-princes-highway-rockdale">Marque&nbsp;Rockdale</a> will feature a SOHO Home and commercial spaces, injecting vibrancy into the street level.

Inside <a href="https://www.urban.com.au/new-apartments/marque-rockdale-602-608-princes-highway-rockdale">Marque Rockdale</a>, a suite of beautiful materials, stylish contemporary appointments, and a neutral-hued colour palette combine to create inviting modern interiors that exude warmth and enduring appeal.

<img alt="Marque" data-entity-type="file" data-entity-uuid="70f6ee36-05df-47de-b0b5-8ac0edc3867c" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-11-28%20at%209.10.26%20am.png?VersionId=Ja1jfU5iZdjtXUawqGa4YnqAupp2W.T1" />

Expansive glass walls greet residents upon entry into their homes, allowing natural light to illuminate the interiors.&nbsp;

The generously sized living spaces blend style with functionality, providing an inviting atmosphere for relaxation and entertainment. Engineered timber floors add a touch of warmth to every room, complemented by LED downlights that contribute to an enchanting ambience.

The sophisticated kitchen counters become a focal point for social gatherings, equipped with quality appliances and adorned with Caesarstone benchtops and splashbacks.&nbsp;

<img alt="Marque" data-entity-type="file" data-entity-uuid="79685110-e531-4d93-b4fb-7c0f4e187189" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-11-28%20at%209.09.53%20am.png?VersionId=4VnPtyYWm4r7sKpKh8YkjJpX2nM3NeSp" />

Ensuite bathrooms embrace chic minimalism, featuring terra-white floor and wall tiles, brushed nickel tapware, stone vanities, and LED-lit mirrors. Select apartments offer the luxury of a bathtub.

Residents can choose between lighter or darker colour schemes to personalise their <a href="https://www.urban.com.au/new-apartments/marque-rockdale-602-608-princes-highway-rockdale">Marque Rockdale</a> homes.&nbsp;

The crowning feature of the seven-level building is a communal rooftop herb garden with over 100 sqm of break-out space, accompanied by a barbecue area, a children's play zone, a pergola-shaded dining area, and integrated seating for residents to unwind, read a book, and enjoy the surroundings.

<img alt="Marque" data-entity-type="file" data-entity-uuid="c9ec5fc9-f766-4f88-be52-6c58074a1732" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-11-28%20at%209.09.59%20am.png?VersionId=lzJ5oMhzGgX8HOsfQS8WWxO3Bp3HFrsu" />

Conveniently located, <a href="https://www.urban.com.au/new-apartments/marque-rockdale-602-608-princes-highway-rockdale">Marque&nbsp;Rockdale</a> is close to several bus routes, and <a href="https://www.urban.com.au/new-apartments/rockdale-nsw">Rockdale</a> station is just within a 500-metre stroll—taking residents to the CBD in less than 35 minutes and the airport in 12 minutes.

<a href="https://www.urban.com.au/new-apartments/marque-rockdale-602-608-princes-highway-rockdale">Marque&nbsp;Rockdale</a> is under construction by iCIRT rated&nbsp;builder Coplex, who are expected to complete the project in mid-2025.

Marque Rockdale joins the likes of <a href="https://www.urban.com.au/new-apartments/fox-lane-2-fox-lane-rockdale">Fox Lane by TQM</a> and <a href="https://www.urban.com.au/new-apartments/rockdale-central-1-2-waines-crescent-rockdale">Rockdale Central</a> on the local off the plan apartment market.

[smartcode_project_cta:default project_id=136442]

Marque Rockdale is under construction by iCIRT rated builder Coplex, who are expected to complete the project in mid-2025

Urban Editorial

Princeton launch Marque Rockdale off the plan apartment development

Sydney-based investment house, Princeton, has commenced construction at their Balmain warehouse redevelopment.

They've appointed boutique construction company Urban Core to deliver the $40 million project at 73-75 Beattie Street <a href="https://www.urban.com.au/new-apartments/balmain-nsw">Balmain</a>, which will home just six residences.

The <a href="https://www.urban.com.au/new-apartments/balmain-nsw">Balmain project</a> is one of the area’s last remaining warehouse conversions. It will see this history-rich site transformed into bespoke New York loft-style penthouse and terrace-style dwellings offering extensive views of Sydney harbour, whilst maintaining the quintessential heritage look and feel, and most recognisable features such as the Derrin Brothers grocery store signage on its façade.

The Derrin Brothers grocery story was the victim of one of Sydney’s most famous grocery heists in 1938.

Urban Core were awarded the build after a competitive building tender process between five construction groups.

Urban Core’s appointment is a notable achievement for the groundbreaking female-founded and sustainability-forward construction company whose portfolio includes projects across retail, government, residential, workplace and education for clients such as <a href="https://www.urban.com.au/developers/abadeen-group">Abadeen</a>, Platform Projects, Winworth Property, Fortis, Woolworths and Apple.

Princeton’s Chief Executive, George Gadallah said Urban Core stood out in the way they ingrain sustainability and environmental measures into their projects

“Urban Core’s focus on environmental, social, and governance (ESG) felt like the perfect alignment for this forward-thinking build that proposes the challenging, but worthwhile task, of recycling the existing building, championing the sustainability principles that modern construction calls for, as well as paying respect to the building’s significance amongst the Balmain community.

"The head contractor plays a crucial role in how the final development looks and feels to owners, so it was important to us that our building partner aligned with our vision for the project."

Gadallah said the&nbsp;development offers contemporary living tailored to the needs of today’s urban dwellers.

“Our aim was to emphasise a fusion of modern design and the area’s rich history, for the future owners to enjoy,” Gadallah said.

When completed, the project will span 2,015 sqm across five spacious three-bedroom terraces and one four-bedroom penthouse and above-street-level secure car parking.

Urban Core’s Managing Director Dominique Gill said they are extremely proud to have been appointed the head contractor.

"Building relationships with like-minded partners such as Princeton on projects like this is the kind of ‘building’ that made me fall in love with construction in the first place.”

“Princeton’s Balmain Project invites a modern style of living into the idle industrial structures, giving 73-75 Beattie Street a new lease on life. At Urban Core, we have a unique perspective, and this project epitomizes that vision, with the combination of state-of-the-art contemporary design, preservation of past, and future-focused construction.”

Balmain joins an already strong portfolio from Princeton, including $300 million in residential projects underway including one-of-a- kind luxury living at Eurangi, Bondi Beach.

The Balmain project is one of the area’s last remaining warehouse conversions

Princeton commences construction at new Balmain warehouse redevelopment

Serrata, the latest off the plan apartment development in <a href="https://www.urban.com.au/developments/blakehurst-nsw">Blakehurst in Sydney's South</a>, was inspired by the Banksia Serrata foliage that flourishes abundantly in the area.

The development, by&nbsp;Sydney-based investment and development firm Princeton, comprises just 32 architecturally-designed apartments, a mix of one, two and three-bedrooms.

Located amid waterways and parklands, the development will place residents within easy reach of a number of amenities.

[smartcode_project:default project_id=8658 project_image_fid=199523]

The nearby Carss Bush Park provides a setting for leisurely walks and cycling along scenic pathways, while, just a stone's throw away, Stuart Park is home to cricket nets and basketball courts, providing further outdoor recreational opportunities.

Located just minutes away is the <a href="https://www.urban.com.au/developments/hurstville-nsw">thriving hub of Hurstville</a>, which caters to shopping and dining desires, with Westfield Hurstville a retail haven boasting a diverse range of shops and dining experiences.

The convenience of the nearby train station makes commuting a breeze, with a direct train to the city, taking only half an hour, making urban exploration effortless for city dwellers.

[smartcode_project:default project_id=8658 project_image_fid=199515]

Families will find Serrata an ideal place to settle down, as the locality is abundant with reputable schools, reflecting the family-friendly atmosphere of the area. The proximity of the St George Hospital precinct also ensures residents have access to quality healthcare facilities.

Beyond the immediate vicinity, residents have access to a range of recreational options for leisure and entertainment. The bayside beaches, including Ramsgate Beach, offer a perfect escape to unwind and soak up the coastal vibes, while Netstrata Jubilee Stadium is also nearby, home to the St. George Illawarra Dragons.

[smartcode_project_cta:default project_id=8658]

The development, by Sydney-based investment and development firm Princeton, comprises just 32 architecturally-designed apartments

alisonwarters@gmail.com

Inspired by the Banksia Serrata: Inside Princeton's Blakehurst apartment development Serrata

Sydney-based investment house Princeton has recently acquired one of the last remaining warehouse conversion sites in the Balmain Village Precinct, worth a combined value of $40 million.&nbsp;

The 960 sqm inner-west site at 73-75 Beattie Street will house just five three-bedroom terraces along with a one-of-a-kind New York loft-style four-bedroom penthouse, with views to the Sydney Harbour Bridge and city skyline.&nbsp;

Construction will kick off in the first quarter of next year as the new residences position themselves as welcome addition to the affluent suburb.&nbsp;

While Sydney property prices show signs of dropping, the latest CoreLogic figures show Balmain has experienced a steady increase over the last five years, with a growth rate of nearly 20 per cent over the last twelve months and a current median sales price of $2.7 million.&nbsp;

<img alt="Render of the proposed Beattie St development " data-entity-type="file" data-entity-uuid="fc40fe3e-2d77-4c14-9f93-f6e929967793" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/CGI%20-%20Llewelyn%20Street.png?VersionId=GHbYC3UB_mUR.3yDK47G0Led5Gaz8Ymx" /> 
Render of the proposed Beattie St. development.

Princeton founders, George Gadallah and Craig Anderson said the new addition provided the perfect step for their quick growing investment portfolio in Sydney’s inner-west.

“The acquisition of the Balmain site is an exciting leap forwards for Princeton in the highly competitive inner-west market,” said Gadallah.

“Balmain is one of Sydney’s most in demand suburbs and continues to outperform the wider market due to government infrastructure announcements such as WestConnex and Sydney Metro West, as well as its proximity to amenities in the CBD, strong demographic and lack of land supply.”

“This development will offer home buyers dynamic, terrace-style living with unparalleled views of Sydney’s world-famous harbour, with each terrace providing a separate home office or rumpus room above basement car parking.”

“It’s going to be exciting to see this project come to life over the coming months/years and cement itself as a crown jewel of the inner west,” Gadallah added.&nbsp;

The Balmain project will join an already strong portfolio from Princeton, including the underway Botany project, Baronet &amp; Banks, Serrata in Blakehurst, and luxury living development in Bondi Beach with Eurangi.

The 960 sqm inner-west site at 73-75 Beattie Street will house just five three-bedroom terraces along with a one-of-a-kind New York loft-style four-bedroom penthouse, with views to the Sydney Harbour Bridge and city skyline. 

Princeton

Recent news and updates

Developments

New apartments

New townhouses

News