Set in the heart of Clifton Hill, 33 Queens Parade offers a sophisticated collection of townhomes, apartments, and penthouses that blend modern design with timeless elegance. Located just five kilometres from Melbourne’s CBD, this new apartment development presents an exceptional opportunity for those seeking a residence in one of Melbourne’s most sought-after inner-city suburbs. With a selection of spacious two- and three-bedroom residences, including six impeccably designed townhouses, 24 light-filled apartments and two opulent penthouses, 33 Queens Parade caters to a wide range of lifestyles.<h3>Contemporary Interiors and Bespoke Fixtures &amp; Fittings</h3>Each residence at 33 Queens Parade offers a luxurious living experience, featuring high-quality materials, functional design, and style. Apartments and penthouses boast natural stone benchtops, Miele appliance packages, feature shelving, concrete ceilings, full-height windows, timber cabinetry, engineered floors, and concealed air conditioning. Private outdoor spaces—courtyards, terraces, or balconies—provide perfect spots for entertaining or relaxing. With spacious living areas, generous bedrooms, and ample storage, these homes cater to both form and function.<h3>Sustainable and Thoughtful Onsite Amenities</h3>Sustainability is central to 33 Queens Parade, with eco-friendly features that enhance resident comfort. The development holds a 6.5-star NatHERS energy rating, is fully electric, and includes EV-ready car spaces, and a rooftop solar system. Additional amenities include rainwater harvesting, a communal landscape with an open-air atrium, smart parcel lockers, bike storage with a repair station, and pet-washing facilities. Designed for the future, 33 Queens Parade promotes sustainability and reduces energy consumption.<h3>The Lifestyle of Clifton Hill: Restaurants, Parks, and Public Transport</h3>Living at 33 Queens Parade puts you in the heart of Clifton Hill, one of Melbourne’s greenest and most vibrant suburbs. Enjoy tree-lined streets, diverse dining, boutique shopping, and recreation. Close to Smith and Brunswick Streets, residents can explore trendy cafes, eateries, and retailers. Outdoor lovers will appreciate nearby parks like Edinburgh Gardens and Yarra Bend Park, ideal for picnics or morning jogs. The area is also well-connected with public transport, offering easy access to the CBD and beyond.<h3>The Visionary Team Behind 33 Queens Parade</h3>Prime EditionA local developer with a focus on creating buildings of enduring value, Prime Edition is committed to enhancing the local community through thoughtful, sustainable design.Cera StribleyCera Stribley is renowned for designing beautiful, functional spaces that stand the test of time. Their work on 33 Queens Parade ensures that each residence is not only visually stunning but also highly liveable.EtchedEtched has designed the communal outdoor spaces at 33 Queens Parade to evoke a sense of calm and connection with nature. Their thoughtful landscape design enhances the overall living experience.Studio CaviarAs a full-service marketing agency, Studio Caviar has helped bring the vision of 33 Queens Parade to life, ensuring that this development stands out in the competitive Melbourne market. Whether you’re drawn to the leafy outlooks, sustainable living features, or proximity to Melbourne’s best cafes and restaurants, 33 Queens Parade has something for everyone. Enquire via Urban today.

Set in the heart of Clifton Hill, 33 Queens Parade offers a sophisticated collection of townhomes, apartments, and penthouses that blend modern design with timeless elegance. Located just five kilometres from Melbourne’s CBD, this new apartment development presents an exceptional opportunity for those seeking a residence in one of Melbourne’s most sought-after inner-city suburbs. With a selection of spacious two- and three-bedroom residences, including six impeccably designed townhouses, 24 light-filled apartments and two opulent penthouses, 33 Queens Parade caters to a wide range of lifestyles.<h3>Contemporary Interiors and Bespoke Fixtures &amp; Fittings</h3>Each residence at 33 Queens Parade offers a luxurious living experience, featuring high-quality materials, functional design, and style. Apartments and penthouses boast natural stone benchtops, Miele appliance packages, feature shelving, concrete ceilings, full-height windows, timber cabinetry, engineered floors, and concealed air conditioning. Private outdoor spaces—courtyards, terraces, or balconies—provide perfect spots for entertaining or relaxing. With spacious living areas, generous bedrooms, and ample storage, these homes cater to both form and function.<h3>Sustainable and Thoughtful Onsite Amenities</h3>Sustainability is central to 33 Queens Parade, with eco-friendly features that enhance resident comfort. The development holds a 6.5-star NatHERS energy rating, is fully electric, and includes EV-ready car spaces, and a rooftop solar system. Additional amenities include rainwater harvesting, a communal landscape with an open-air atrium, smart parcel lockers, bike storage with a repair station, and pet-washing facilities. Designed for the future, 33 Queens Parade promotes sustainability and reduces energy consumption.<h3>The Lifestyle of Clifton Hill: Restaurants, Parks, and Public Transport</h3>Living at 33 Queens Parade puts you in the heart of Clifton Hill, one of Melbourne’s greenest and most vibrant suburbs. Enjoy tree-lined streets, diverse dining, boutique shopping, and recreation. Close to Smith and Brunswick Streets, residents can explore trendy cafes, eateries, and retailers. Outdoor lovers will appreciate nearby parks like Edinburgh Gardens and Yarra Bend Park, ideal for picnics or morning jogs. The area is also well-connected with public transport, offering easy access to the CBD and beyond.<h3>The Visionary Team Behind 33 Queens Parade</h3>Prime EditionA local developer with a focus on creating buildings of enduring value, Prime Edition is committed to enhancing the local community through thoughtful, sustainable design.Cera StribleyCera Stribley is renowned for designing beautiful, functional spaces that stand the test of time. Their work on 33 Queens Parade ensures that each residence is not only visually stunning but also highly liveable.EtchedEtched has designed the communal outdoor spaces at 33 Queens Parade to evoke a sense of calm and connection with nature. Their thoughtful landscape design enhances the overall living experience.Studio CaviarAs a full-service marketing agency, Studio Caviar has helped bring the vision of 33 Queens Parade to life, ensuring that this development stands out in the competitive Melbourne market. Whether you’re drawn to the leafy outlooks, sustainable living features, or proximity to Melbourne’s best cafes and restaurants, 33 Queens Parade has something for everyone. Enquire via Urban today.

33 Queens Parade, Clifton Hill - 33 Queens Parade, Clifton Hill

Como Toorak - 2 Bruce Street, Toorak

Arbour Park - 352-358 Canterbury Road, Surrey Hills

Prime Edition has kicked off 2025 with one of the first major projects of the year in Melbourne.

They’ve unveiled <a href="https://www.urban.com.au/new-apartments/33-queens-parade-clifton-hill-33-queens-parade-clifton-hill">33 Queens Parade</a>, a new development offering just 32 exclusive residences in the heart of Clifton Hill. The project is ideally situated between Edinburgh Gardens to the west and Darling Gardens to the east.

[smartcode_project:default project_id=134228 project_image_fid=322175]

The design, created by renowned local architecture firm <a href="https://www.urban.com.au/architects/cera-stribley-architects">Cera Stribley</a>, caters to a variety of buyers. The development includes 32 residences, comprising two and three-bedroom apartments, as well as six townhouses and two luxury penthouses.

Each residence features spacious, open-plan living and dining areas with floor-to-ceiling windows that maximise natural light.

[smartcode_project:default project_id=134228 project_image_fid=322189]

At the heart of each home is a kitchen equipped with premium Miele appliances, complemented by natural stone benchtops and splashbacks, timber laminate cabinetry, custom shelving, and a dry bar.

The master bedroom has been designed as a private retreat, with its own opulent ensuite and walk-in robe, while additional bedrooms are generously sized and have their own dedicated bathrooms.

[smartcode_project:default project_id=134228 project_image_fid=322185]

The design has also focused on seamless indoor-outdoor living. Every apartment and townhouse includes outdoor spaces, whether in the form of a balcony or a landscaped courtyard.

Beyond the residences, the development incorporates thoughtfully curated amenities, including EV charging stations, bike storage, and dog wash facilities, catering to the needs of modern urban living.

[smartcode_project:default project_id=134228 project_image_fid=322176]

Once a working-class suburb within the City of Collingwood, Clifton Hill’s transformation was propelled by the expansion of Melbourne’s tram network and the industrial growth along the Yarra River.

Today, it stands as one of the city’s most sought-after locales, renowned for its lush parklands, prestigious schools, and thriving café culture. Residents of 33 Queens Parade will enjoy unparalleled access to these amenities, all within a short distance from home.

The development also addresses a significant gap in the local property market, with fewer than 25 percent of Clifton Hill’s dwellings being apartments. As the first new development in the area in years, 33 Queens Parade represents a rare opportunity to secure a home in this tightly held suburb.

<a href="https://www.urban.com.au/developers/prime-edition">Prime Edition</a> has been developing across Melbourne's most affluent suburbs. Led by Eric Loi and Alistair Taylor, the firm has recently completed <a href="https://www.urban.com.au/buildings/arbour-park-352-358-canterbury-road-surrey-hills">Arbour Park</a> in Surrey Hills and is currently developing two other projects: Avoca, featuring five luxury full-floor apartments in <a href="https://www.urban.com.au/developments/south-yarra-vic-3141">South Yarra</a>, and <a href="https://www.urban.com.au/new-apartments/como-toorak-2-bruce-street-toorak">Como</a>, comprising 16 exclusive residences in <a href="https://www.urban.com.au/developments/toorak-vic-3142">Toorak</a>.

With 33 Queens Parade, Prime Edition continues its legacy of creating homes that redefine modern living while honouring the unique character of their surroundings.

[smartcode_project_cta:default project_id=134228]

With 33 Queens Parade, Prime Edition continues its legacy of creating homes that redefine modern living while honouring the unique character of their surroundings

Joel Robinson

Prime Edition launches rare Clifton Hill apartment development, 33 Queens Parade

Luxury Melbourne developer Prime Edition&nbsp;has launched AVOCA, a boutique apartment development in South Yarra's Domain Hill.&nbsp;

AVOCA comprises five single-level three-bedroom apartments surrounded by gardens landscaped by <a href="https://www.urban.com.au/architects/myles-baldwin">Myles Baldwin</a>.

Designed by Paldolfini Architecture, AVOCA's exterior is characterised by well-composed forms, sculptural elements, and a restrained palette, punctuated by deep windows and a ribbon of planter boxes.

<img alt="AVOCA Launch" data-entity-type="file" data-entity-uuid="702c6344-b965-43cb-ac9e-bdc16cb7278f" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/AVOCA%20Balcony.png?VersionId=TyjfyAluRt8O6LHFQsmBvujNdZRtM8KU" />

The apartments' open floor plans extend to three private terraces, each serving as a reading nook, an al fresco dining area, and entertainment space.

Expansive living areas feature a large gas fireplace and are adorned with brass, natural stone, and extensive timber throughout for a warm and welcoming ambience.

The gourmet kitchen is fitted with Wolf and Sub-Zero appliances, a concealed wine fridge, and a limestone island as a centrepiece, complemented by a zip tap and Broadware tapware.

<img alt="AVOCA Launch" data-entity-type="file" data-entity-uuid="74051e84-4414-40bb-8a60-52591dced73b" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/AVOCA%20Kitchen.png?VersionId=BjU3KHBtx2v1sh1aIeb47fEyKPd7Hul7" />

Bathrooms have underfloor heating, heated towel rails, and double vanities, while the powder room features Scarpa stone pattern mosaic wall tiles.

There was a conscious effort in the design to allow generous expanses of empty walls,&nbsp;specialised lighting and art rails throughout the apartments for residents to showcase their personal art collections.

AVOCA's prime location puts residents just a five-minute walk from <a href="https://www.urban.com.au/new-apartments/south-yarra-vic">South Yarra</a> Station and a kilometre away from Fawkner Park.

Late last year Prime Edition <a href="https://www.urban.com.au/news/vic/prime-edition-launch-jolson-designed-como-toorak-apartments">launched the $120 million Como Toorak</a>, just 17 apartments designed by Jolson at&nbsp;<a href="https://www.urban.com.au/new-apartments/como-toorak-2-bruce-street-toorak">2 Bruce St</a>. They secured the&nbsp;amalgamation of multiple blocks, over 2,500 sqm, from AFR Rich Lister Larry Kestleman for a record $26 million in 2022.

&nbsp;

They have another project in&nbsp;<a href="https://www.urban.com.au/new-apartments/toorak-vic">Toorak</a>,&nbsp;and another in&nbsp;<a href="https://www.urban.com.au/new-apartments/clifton-hill-vic">Clifton Hill</a>.

There was a conscious effort in the design to allow generous expanses of empty walls, specialised lighting and art rails throughout the apartments for residents to showcase their personal art collections

Urban Editorial

Prime Edition launch luxury full-floor South Yarra apartment development, Avoca

Melbourne developer <a href="https://www.urban.com.au/developers/prime-edition">Prime Edition</a> has launched its latest residential development <a href="https://www.urban.com.au/new-apartments/como-toorak-2-bruce-street-toorak">Como Toorak</a>, a collaborative effort between <a href="https://www.urban.com.au/developers/prime-edition">Prime Edition</a> and architectural practice <a href="https://www.urban.com.au/architects/jolson">Jolson</a>.

The Melbourne-based developer secured the high-profile 2500 sqm site at <a href="https://www.urban.com.au/new-apartments/como-toorak-2-bruce-street-toorak">2 Bruce St</a>, an amalgamation of multiple blocks, from AFR Rich Lister Larry Kestleman for a record $26 million in 2022.

This $120 million project will comprise only 17 apartments, including penthouses, immersed in garden foliage and terrace planters designed by Paul Bangay.

<img alt="Prime" data-entity-type="file" data-entity-uuid="7f0bdd0d-2758-447f-81c2-975a364d0f6d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-11-27%20at%201.10.06%20pm.png?VersionId=FPrK.wxNONROihCFtdtzW6eFjGcRxri0" />

The building's facade features vertical landscaping that softens the architecture and seamlessly blends it with the surroundings. At ground level, meticulously manicured shrubs and a mature tree with blossoming branches will add colour against the neutral tones of the structure.

Beneath the greenery, the building's crafted facade stands out with considered articulation, depth, and textures. Jolson prioritised architectural strength and an authentic character, incorporating premium materials such as handcrafted Spanish bricks, textured render, and column pieces integrated with deep, recessive balconies and garden beds.

“The building’s detail meanders between chiselled forms and curved edges from the exterior to the interior, creating a holistic design language and a distinct design identity,” <a href="https://www.urban.com.au/architects/jolson">Jolson</a> Director Mat Wright said.

<img alt="COMO Toorak" data-entity-type="file" data-entity-uuid="15aad99e-820c-4fc2-a3a1-cb2265de4d3d" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-11-27%20at%201.09.53%20pm.png?VersionId=2sLdjoEXBotrlDRFciJ3cowO6lbo6Btk" />

Como's entrance features large, artisanally made steel gates leading to an arrival lobby where a daytime concierge provides a hotel-like experience for residents and visitors.

Drawing on Jolson's architectural expertise in large-scale private homes, each of the 17 residences has been meticulously considered in every detail, incorporating a palette of natural materials, built-in joinery, custom-designed elements, and a rare generosity of space.

The interplay between gently sculpted contours and the precision of chiselled lines on the facade extends into Como's expansive corridors and living areas.

Expansive glazing maximises views, sunlight, and connections with nature, emphasising a sense of openness. Luxurious and long-wearing surfaces characterise each space, from oak floorboards to polished plastered walls, plush carpeting, natural stone, and textured porcelain tiles.

“The interiors emphasise using texture and form to create an enduring design response. We wanted each space to feel generous and crafted, considered and well planned. Everything should feel calm and imbued with a sense of identity,” <a href="https://www.urban.com.au/architects/jolson">Jolson</a> Associate Jaclyn Lee said.

<img alt="Como" data-entity-type="file" data-entity-uuid="7265594e-fe84-471c-958b-77b866cc903a" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202023-11-27%20at%201.10.24%20pm.png?VersionId=50yD8mpy2C5X7cNMHuQkGgEyV4291.mS" />

The penthouses, combining the aesthetic principles of the lower residences with the benefits of an elevated position, are wrapped in glass like a pavilion within a private garden terrace overlooking spectacular views across the grass courts of South Yarra Tennis Club and the city skyline.

Each penthouse is appointed with a large-scale kitchen surrounded by glazing for ample sunlight at the heart of the home. The kitchen features a concealed walk-in scullery and multiple dining and bar areas, complemented by stone benchtops and premium appliances.

Outside, the courtyard design aims to provide privacy and maximise natural light, with carefully selected greenery to emphasise texture, movement and softer elements—framed by carefully arranged paving and steppers.

Paul Bangay's landscape design captures the classic elegance of the area's ordered gardens and the vibrant character of <a href="https://www.urban.com.au/new-apartments/toorak-vic">Toorak</a> today. The curved facades of Como are mirrored in rounded garden walls and paved areas, with textural foliage softening every space.

Prime Edition's $270 million pipeline of high-end residential projects, set to launch before the end of 2024, includes three other projects, another in <a href="https://www.urban.com.au/new-apartments/toorak-vic">Toorak</a>, one in <a href="https://www.urban.com.au/new-apartments/south-yarra-vic">South Yarra</a>, and another in <a href="https://www.urban.com.au/new-apartments/clifton-hill-vic">Clifton Hill</a>.

Como is slated for completion in 2025.

[smartcode_project_cta:default project_id=139859]

This $120 million project will comprise only 17 apartments, including penthouses, immersed in garden foliage and terrace planters designed by Paul Bangay

Prime Edition launch Jolson-designed Como Toorak apartments

Arbour Park, the newest residential apartment development in Surrey Hills, takes it's design from the adjacent Surrey Gardens.

Renowned architecture firm Elenberg Fraser designed the owner-occupier targeted development on Canterbury Road, to blend into the garden atmosphere that both Surrey Gardens and the wider suburb are known for.

They have maximised views of the tree canopy along Canterbury Road and the expansive green space of Surrey Gardens. The positioning of the building and the use of high floor-to-ceiling windows ensure that residents can enjoy the natural beauty that surrounds them.

[smartcode_project:default project_id=100670 project_image_fid=213544]

To enhance the garden theme, landscaping experts Openwork have taken the concept further by creating private sanctuaries within each two or three-bedroom residence. The ground-floor apartments feature lushly planted courtyards, while broad balconies adorn the mid-level units. The upper-floor residences boast wrap-around terraces, providing panoramic views and a seamless connection to nature.&nbsp;

The stepped architectural form of Arbour Park is gently embraced by verdant greenery, establishing a harmonious equilibrium. The concrete façade gains a textured and sensory edge with its exposed aggregate finish.&nbsp;

Reade Dixon, Principal at Elenberg Fraser, expressed the firm's commitment to contributing to the city's landscape.

"We love the location. It's a project situated between two parks—a heavily landscaped entry verge off Canterbury Road and the significant Surrey Gardens behind us, an established landscaped park," he said.&nbsp;

"Our first step was to embrace the landscape and integrate it into the site, working closely with Openwork. Each residence offers private large courtyards for the ground floor, balconies with planters for the mid-level units, and expansive wrap-around terraces on the top floor, providing views to the north and directly over the parkland."

[smartcode_project:default project_id=100670 project_image_fid=213547]

The architects have also introduced innovative elements to enhance residents' experiences. Rather than a common lift bank, each apartment is accessible via a personal lift, which takes residents directly to their apartment entry or to a small lobby shared with one neighbour.

"This experience is typically reserved for penthouse apartments, now we’re able to provide that for all the residents at Arbour Park,” Dixon added.

"We also have things like a vestibule with a key drop that supports the entry and allows you to personalise the entry into your residence. Beyond the dining rooms, studies, and living rooms, we have ancillary spaces such as butler's pantries, sculleries, and utility rooms for the laundry. All the conveniences you would expect in a house are now part of the apartment offering.

"We have a market that doesn’t want to gibe up their lifestyle, that’s attached to the things they love in their house, but are seeking the security and convenience that comes with multi-residential living."

Two and three-bedroom apartments still remain in Arbour Park. Prices for a two-bedder starting from&nbsp;$740,000, while the three-bed apartments are priced from&nbsp;$1.5 million.

[smartcode_project_cta:default project_id=100670]

Reade Dixon, Principal at Elenberg Fraser, expressed the firm's commitment to contributing to the city's landscape

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