Melrose Central, Melrose Park offers an unparalleled living experience in one of Sydney's most vibrant new precincts. This exciting development features a variety of modern 1, 2, and 3-bedroom apartments designed to cater to a contemporary lifestyle. Situated above a bustling community hub, residents can enjoy the convenience of having essential amenities right at their doorstep, making daily life effortless and enjoyable.

<h3>Elegant Interiors</h3>

Step into your new home at Melrose Central and experience the perfect blend of style and functionality. The apartments are thoughtfully designed with spacious layouts that allow for flexible living. Large windows invite natural light into the living spaces, highlighting the modern aesthetic and providing stunning local views.

<h3>Exclusive Onsite Amenities for Residents</h3>

Melrose Central is more than just a place to live; it's a community designed to enhance your lifestyle. At the heart of the development lies Podium Park, an expansive private communal space exclusive to residents. This landscaped podium offers open areas for relaxation and outdoor activities, providing a peaceful retreat above the bustling streets below. The Melrose Central shopping centre, located within the development, offers multiple levels of convenience, including a major supermarket, specialty stores, outdoor dining options, and health and wellness services.

<h3>Exceptional Local Amenities and Connectivity</h3>

Living at Melrose Central means having the best of Melrose Park and Greater Sydney within easy reach. The future Parramatta Light Rail will stop at Melrose Central, offering seamless connectivity to the Parramatta CBD and Sydney Olympic Park. This makes commuting and exploring the wider region effortless. The surrounding area boasts a variety of restaurants and cafes, perfect for dining out or enjoying a leisurely coffee. Families will appreciate the proximity to reputable schools and educational institutions, while recreational facilities and parks provide ample opportunities for outdoor activities and relaxation.

<h3>Trusted Experts in Development and Design</h3>

Melrose Central is a collaborative effort between two of Sydney's most trusted names in property development and design. Deicorp, a proudly Australian-owned company with 25 years of experience, has delivered over 10,000 homes across 40 Sydney suburbs. Known for their commitment to quality, Deicorp was the first private developer to be awarded a tick from the New South Wales Building Commissioner's new rating program. The architecture and interiors of Melrose Central are crafted by Turner, a multi-award-winning design firm with a portfolio of projects that energise communities and drive positive change. Their expertise in architecture, urban design, and interior design ensures that Melrose Central is a benchmark for modern living. 
 
Experience the best of modern living at Melrose Central, Melrose Park. Enquire via Urban to learn more about this exceptional development, don’t miss the opportunity to be part of Sydney’s most exciting new precinct.

Melrose Central, Melrose Park offers an unparalleled living experience in one of Sydney's most vibrant new precincts. This exciting development features a variety of modern 1, 2, and 3-bedroom apartments designed to cater to a contemporary lifestyle. Situated above a bustling community hub, residents can enjoy the convenience of having essential amenities right at their doorstep, making daily life effortless and enjoyable.

<h3>Elegant Interiors</h3>

Step into your new home at Melrose Central and experience the perfect blend of style and functionality. The apartments are thoughtfully designed with spacious layouts that allow for flexible living. Large windows invite natural light into the living spaces, highlighting the modern aesthetic and providing stunning local views.

<h3>Exclusive Onsite Amenities for Residents</h3>

Melrose Central is more than just a place to live; it's a community designed to enhance your lifestyle. At the heart of the development lies Podium Park, an expansive private communal space exclusive to residents. This landscaped podium offers open areas for relaxation and outdoor activities, providing a peaceful retreat above the bustling streets below. The Melrose Central shopping centre, located within the development, offers multiple levels of convenience, including a major supermarket, specialty stores, outdoor dining options, and health and wellness services.

<h3>Exceptional Local Amenities and Connectivity</h3>

Living at Melrose Central means having the best of Melrose Park and Greater Sydney within easy reach. The future Parramatta Light Rail will stop at Melrose Central, offering seamless connectivity to the Parramatta CBD and Sydney Olympic Park. This makes commuting and exploring the wider region effortless. The surrounding area boasts a variety of restaurants and cafes, perfect for dining out or enjoying a leisurely coffee. Families will appreciate the proximity to reputable schools and educational institutions, while recreational facilities and parks provide ample opportunities for outdoor activities and relaxation.

<h3>Trusted Experts in Development and Design</h3>

Melrose Central is a collaborative effort between two of Sydney's most trusted names in property development and design. Deicorp, a proudly Australian-owned company with 25 years of experience, has delivered over 10,000 homes across 40 Sydney suburbs. Known for their commitment to quality, Deicorp was the first private developer to be awarded a tick from the New South Wales Building Commissioner's new rating program. The architecture and interiors of Melrose Central are crafted by Turner, a multi-award-winning design firm with a portfolio of projects that energise communities and drive positive change. Their expertise in architecture, urban design, and interior design ensures that Melrose Central is a benchmark for modern living. 
Experience the best of modern living at Melrose Central, Melrose Park. Enquire via Urban to learn more about this exceptional development, don’t miss the opportunity to be part of Sydney’s most exciting new precinct.

Melrose Central in Melrose Park offers an exceptional living experience with its modern 1, 2, and 3-bedroom apartments set above a lively community hub. Residents benefit from elegant interiors with spacious layouts and abundant natural light, as well as exclusive amenities like Podium Park, a private communal space for relaxation and outdoor activities. The development features a comprehensive shopping center, including a major supermarket and dining options. With the future Parramatta Light Rail ensuring easy connectivity to key areas, and local amenities such as restaurants, schools, and parks nearby, Melrose Central combines convenience and modern living. Developed by Deicorp and designed by Turner, this project promises a high standard of quality and community-focused design.

Melrose Central, Melrose Park - 657-661 Victoria Road, Melrose Park NSW 2214

101-111 Willoughby, Crows Nest

3-7 Washington Avenue, Riverwood

The Albany - 105 Willoughby Road, Crows Nest

It was the combination of research, timing, and growth potential that led Youngki Park to secure his first home in <a href="https://www.urban.com.au/developers/deicorp">Deicorp</a>’s Melrose Central, part of the expansive Melrose Park urban renewal project.

Youngki, an architect by trade, had become aware of the opportunity for growth in the area from his friend who had previously bought an apartment in Melrose Park with Sekisui.

"The value of my friend's apartment had gone up since he had bought it off the plan, so that for me opened up the idea of buying an apartment that hadn't been built yet,"&nbsp;Youngki said.

[smartcode_project:default project_id=134220 project_image_fid=289879]

Youngki had seen first hand how much the area had evolved in recent years, and was well aware of the infrastructure developments in <a href="https://www.urban.com.au/developments/melrose-park-nsw-2114">Melrose Park</a>.

"There is a lot happening in the area, especially regarding transport, which will connect it to the rest of Sydney," Youngki said.

"Melrose Central will be across the road from the future&nbsp;Parramatta Light Rail which will make commuting into the city easy, and there's a new bridge planned that will connect it [Melrose Park] to Wentworth Point."

[smartcode_project:default project_id=134220 project_image_fid=289878]

Understanding no purchase of a home isn't without its risks, in both the established or off the plan space, Youngki said doing his research on the developer made him feel at ease.

"As an architect, I appreciated the design of&nbsp;<a href="https://www.urban.com.au/new-apartments/melrose-central-melrose-park-657-661-victoria-road-melrose-park-nsw-2214">Melrose Central</a>,&nbsp;and after doing my research into Deicorp and the fact they have delivered 100 per cent of projects they've set out to, my mind was made up."

[smartcode_project:default project_id=134220 project_image_fid=289894]

Youngki is renting across the harbour in Rhodes but decided it was the right time to invest in his financial future. He was one of 40 or so buyers who secured apartment on the display suite launch at&nbsp;<a href="https://www.urban.com.au/new-apartments/melrose-central-melrose-park-657-661-victoria-road-melrose-park-nsw-2214">Melrose Central</a>.

"I hadn't intended on buying on the opening weekend, however, the sheer number of people, and the clear confidence and intent of those buyers, pushed him over the line."

[smartcode_project:default project_id=134220 project_image_fid=289895]

<a href="https://www.urban.com.au/project-marketer/cbre-residential-australia" target="">CBRE</a>&nbsp;Residential Project Managing Director, David Milton, says Melrose Central represents great value for buyers.

"Our two-bedroom, two-bathroom apartments are priced under $1 million. If you go to any of the neighbouring suburbs, you can't get that kind of value," Milton suggests.

Milton says the buyer pool has been diverse, with first home buyers, local owner-occupiers, and even investors purchasing.

Melrose Central, developed by Deicorp and <a href="https://www.urban.com.au/developers/payce-consolidated-limited">PAYCE</a>, is a part of the larger 55-hectare Melrose Park precinct, which will eventually deliver 500 apartments over six buildings, alongside a five-level podium housing retail, wellness facilities, and a Coles supermarket.&nbsp;

The first stage of Melrose Central is expected to complete by mid-2027.

Youngki took part in Urban's&nbsp;<a href="https://www.urban.com.au/news/buyer-qa">Buyer Q&amp;A series</a>, which focuses on the driving factors behind&nbsp;<a href="https://www.urban.com.au/guides/the-ultimate-off-the-plan-guide-5-property-experts-share-advice-for-buying-a-new-apartment-or-townhome" target="">buying off the plan</a>&nbsp;property in Australia.

[smartcode_project_cta:default project_id=134220]

CBRE Residential Project Managing Director, David Milton, says Melrose Central represents great value for buyers

Joel Robinson

Why a local first home buyer bought an apartment in Deicorp's Melrose Central: Urban Buyer Q&A

Unit growth in Australia's most expensive capital continued to dominate over the house market as&nbsp;

The value of units, which incorporates apartments and townhouses, grew by 0.5 per cent over August, CoreLogic's Monthly Index found, compared to 0.3 per cent of houses.

The general trend across capital cities is the strength in the unit market, with every capital city unit market outperforming its house counterpart in August.

"The ongoing outperformance of ‘cheaper’ markets reiterates a strain on demand," CoreLogic's Head of Resarch, Tim Lawless, noted.

"The lower quartile of the combined capital city market, which makes up the most affordable 25 per cent of dwellings, rose 2.7 per cent in the three months to August, compared to a 0.3 per cent lift across the upper quartile.

"In a similar demonstration of demand being deflected towards lower price points, the quarterly change in unit values was higher than houses in five of the eight capital cities."

<a href="https://www.urban.com.au/developments/sydney-nsw">Sydney</a> was not one of the cities however that had stronger rolling quarterly unit growth. Unit values have risen 0.7 per cent over the last three months, compared to 0.8 per cent for houses.

Sydney's median house value remains the highest in the country at $1.4 million, while the median unit value reached $859,000.

<h2>What happened in Sydney’s off the plan apartment market in August?</h2>

There was considerable strength in the more affordable end of the off the plan apartment market in August, although sales continued to flow at the top end too.

CBRE took 40 deposits on the opening launch of <a href="https://www.urban.com.au/new-apartments/melrose-central-melrose-park-657-661-victoria-road-melrose-park-nsw-2214">Melrose Central</a>, the joint venture between <a href="https://www.urban.com.au/developers/deicorp">Deicorp</a> and <a href="https://www.urban.com.au/developers/payce-consolidated-limited">PAYCE</a>&nbsp;and the heart of the Melrose Park urban renewal project. The following week they took over 10 more reservations.

[smartcode_project:default project_id=134220 project_image_fid=289894]

CBRE Residential Project Managing Director, David Milton, says Melrose Central represents great value for buyers.

"Our two-bedroom, two-bathroom apartments are priced under $1 million. If you go to any of the neighbouring suburbs, you can't get that kind of value," Milton suggests.

Milton says the buyer pool has been diverse, with first home buyers, local owner-occupiers, and even investors purchasing.

Melrose Central will comprise around 500 apartments above 30,000 sqm of retail and commercial space.

[smartcode_project:default project_id=134220 project_image_fid=289882]

Deicorp had similar success at their debut Rhodes apartment development, Marquet &amp; Mary.

They secured a record two-bedroom apartment sale for Rhodes, with an 87 sqm apartment on the 30-th level of the 32-level tower selling for $1.72 million.

The price was driven both by the track record that&nbsp;<a href="https://www.urban.com.au/developers/deicorp" target="">Deicorp</a>&nbsp;is bringing to Rhodes, and the sweeping views the apartment will offer.

[smartcode_project:default project_id=141515 project_image_fid=287866]

Interest in the project has been high since the unveiling of its display suite at suite 803/5 Rider Boulevard, Rhodes, less than 300 metres from the site of the development at 1-9 Marquet Street.

<a href="https://www.urban.com.au/new-apartments/marquet-mary-rhodes-1-9-marquet-street-rhodes-nsw-2138">Marquet &amp; Mary</a>&nbsp;offers a total of 212 apartments in a building designed by popular architect&nbsp;<a href="https://www.urban.com.au/architects/fender-katsalidis-architects">Fender Katsalidis</a>&nbsp;who were appointed after winning a design excellence competition last year.

[smartcode_project:default project_id=141515 project_image_fid=287865]

<a href="https://www.urban.com.au/developers/aqualand-australia">Aqualand</a> landed a record week of sales at its recently completed <a href="https://www.urban.com.au/buildings/aura-by-aqualand-north-sydney-168-walker-street-north-sydney">AURA by Aqualand</a> development in&nbsp;<a href="https://www.urban.com.au/developments/north-sydney-nsw-2060">North Sydney</a>.

The $40 million in sales was a North Shore record.

[smartcode_project:default project_id=30959 project_image_fid=292863]

The luxury Walker Street building, less than 200 metres from the Victoria Cross Metro Station, was officially completed in late June, with buyers steadily moving into the Woods Bagot-designed building.

Aqualand expects to break the record again in the coming weeks as sales momentum continues to ramp up. They saw over $100 million in sales in February 2024, the most in a single month since the North Sydney tower was launched in December 2021.

[smartcode_project:default project_id=30959 project_image_fid=292863]

<a href="https://www.urban.com.au/developers/twt-property-group" target="">TWT Property Group</a>&nbsp;brought some new supply to the market in August, releasing the first stage of apartments in its 1.3-hectare Crows Nest masterplan, <a href="https://www.urban.com.au/new-apartments/the-collective-crows-nest-23-35-atchison-st-crows-nest">The Collective</a>.

The first stage will introduce 93 one, two, three and four-bedroom apartments on the cusp of Crows Nest Village, a short walk from Crows Nest Metro which will no doubt draw buyers who want easy access to the city.

[smartcode_project:default project_id=94318 project_image_fid=293323]

The first stage of the master plan will feature 3,000 sqm of commercial space, part of the 10,000 sqm of commercial space that will be on offer across the suburb-shaping development.

TWT&nbsp;has already appointed Westbourne Constructions to build the first stage of&nbsp;<a href="https://www.urban.com.au/new-apartments/the-collective-st-leonards-23-35-atchison-st-st-leonards">The Collective</a>. Construction is scheduled to commence in the third quarter of 2024.

[smartcode_project:default project_id=94318 project_image_fid=293324]

There was new supply in <a href="https://www.urban.com.au/developments/castle-hill-nsw-2154">Castle Hill</a>, where there hadn't been a new development launched in the indemand suburb for around 18 months.

<a href="https://www.urban.com.au/new-apartments/larool-crescent-castle-hill-2-22-larool-crescent-castle-hill-nsw-2154">Larool Crescent</a>, named after its location on the fringe of the rejuvenated Castle Towers shopping centre, comprises 110 apartments and townhouses across four, filve-level low-rise buildings, a building type not commonly found in new projects in the area.

The buildings have been designed by PTW to wrap around a central courtyard with extensive landscaping.

There will be one, two, three and four-bedroom apartments on offer, as well as a handful of large townhouses.

Boston Buckler Principal, Alex Walker, said the residences are&nbsp;"tailor-made for owner-occupiers," with designs catering to first home buyers, downsizers, and young families.

[smartcode_project:default project_id=135330 project_image_fid=289164]

Elsewhere across Sydney, builder developer <a href="https://www.urban.com.au/builders/aland">ALAND</a> officially opened its new Parramatta building, Paramount on Parkes, while also topping out Archibald by ALAND in Gosford.

<a href="https://www.urban.com.au/new-apartments/paramount-on-parkes-14-20-parkes-street-harris-park">Paramount on Parkes</a> comprises 331 apartments in a 46-level tower, alongside 3,000 sqm of commercial space.&nbsp;

The development was praised for its contribution to meeting Parramatta’s growing housing demands, with local officials highlighting its importance to the city’s future growth.

[smartcode_project:default project_id=9187 project_image_fid=278982]

ALAND, founded by Andrew Hrsto over two decades ago, topped out the tallest of the two towers at <a href="https://www.urban.com.au/new-apartments/archibald-by-aland-108-donnison-street-gosford">Archibald by ALAND</a>, their first foray into the Gosford market.

The mixed-use development, with both apartments, a hotel and extensive retail, is another suburb redefining development for ALAND.

It will bring the first VOCO Hotel to Gosford, as well as&nbsp;327 apartments and six hospitality venues, including the Central Coast’s highest rooftop bar.

Over 95 per cent of the apartments in the development have already sold, marking the project one of the most successful across Greater Sydney for several years.

[smartcode_project:default project_id=134670 project_image_fid=215487]

Looking ahead, Fortis filed plans for another boutique development in Rose Bay.

Earlier this year&nbsp;<a href="https://www.urban.com.au/developers/fortis">Fortis</a>, the development arm of financier and investment manager Pallas Group, snapped up a prime&nbsp;<a href="https://www.urban.com.au/new-apartments/10-12-ian-street-rose-bay">double site on Ian Street</a>, just two rows back from&nbsp;<a href="https://www.urban.com.au/developments/rose-bay-nsw-2029">Rose Bay</a>&nbsp;Beach.

They're planning a $16.5 million development, continuing their push into in supplying new apartments to downsizers in Sydney's Eastern Suburbs. There is just one two-bedroom apartment planned and 11 three-bedroom apartments across the low-rise, five-level building designed by&nbsp;<a href="https://www.urban.com.au/architects/mhn-design-union">MHN Design Union</a>.

The submission comes as Fortis prepares to take the wraps of Atlas, its current Rose Bay development.

<img alt="Fortis" data-entity-type="file" data-entity-uuid="1abf78da-c78e-4f84-8ca5-b2eb6c28f471" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-09-10%20at%201.58.24%E2%80%AFPM.png?VersionId=HYQh9MQhHlvbpXFVu0ehpxMo_bqHEFTP" />

August saw the partnership revealed between prominent Wollongong developer <a href="https://www.urban.com.au/developers/level-33">Level 33</a> announced and community affordable housing provider,&nbsp;<a href="https://www.urban.com.au/developers/city-west-housing-pty-ltd" target="">City West Housing</a>,&nbsp;to bring a much-needed influx of apartments to the growing coastal city.

They've proposed just over 900 apartments in a State Significant Development, of which around 220 will be affordable.

The leaves nearly 700 apartments that will hit the traditional off the plan apartment market in the coming years, pending NSW Government approval.

The 30,130 sqm site&nbsp;at the&nbsp;<a href="https://www.urban.com.au/new-apartments/60-74-flinders-street-wollongong">intersection of Gipps and Flinders Streets</a>&nbsp;is currently occupied by an old Bunnings Warehouse which ceased trading at the start of 2023, as well as extensive car parking space and a small brick building.

<img alt="Level 33" data-entity-type="file" data-entity-uuid="c2454937-2542-4248-bd88-81c8defe4f80" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-09-10%20at%201.59.33%E2%80%AFPM.png?VersionId=7OlRmtXUINGi7ZELXqAdmY14_SoBjV1n" />

The apartments, will be spread across five mixed-use buildings, ranging in height from seven to 13 levels.

The ground floor of the buildings will be&nbsp;dedicated to business and retail spaces, takeaway food premises, specialised retail, and a gallery. The proposal also includes two levels of basement parking, with vehicle access from&nbsp;<a href="https://www.urban.com.au/new-townhouses/throsby-act" target="">Throsby</a>&nbsp;Drive and&nbsp;<a href="https://www.urban.com.au/projects/48-50-gipps-street-collingwood" target="">Gipps Street</a>.

The project will be constructed in stages, beginning with Buildings 4 and 5, the latter of which will house the affordable apartments.&nbsp;

Read more:&nbsp;<a href="https://www.urban.com.au/news/nsw/first-look-exclusive-level-33-to-team-up-with-city-west-housing-for-over-900-new-wollongong-apartments">First look exclusive: Level 33 to team up with City West Housing for over 900 new Wollongong apartments</a>

There was considerable strength in the more affordable end of the off the plan apartment market in August, although sales continued to flow at the top end too.

City Beat September 2024: Sydney unit growth continues to outpace houses

Buyers have jumped at the opportunity to become among the first to secure an apartment in the first apartment release at Melrose Central, the new multi-stage masterplan by Deicorp and PAYCE in the transformative Melrose Park urban renewal project.

CBRE took 40 deposits on the opening launch of the display suite at <a href="https://www.urban.com.au/new-apartments/melrose-central-melrose-park-657-661-victoria-road-melrose-park-nsw-2214">Melrose Central</a>&nbsp;which will deliver a new community in the heart of the new Melrose Park Town Centre, on the edge of the Parramatta River. It will comprise around 500 apartments set above 30,000 sqm of retail and commercial space.

[smartcode_project:default project_id=134220 project_image_fid=289883]

CBRE Residential Project Managing Director, David Milton, says Melrose Central represents great value for buyers.

"Our two-bedroom, two-bathroom apartments are priced under $1 million. If you go to any of the neighbouring suburbs, you can't get that kind of value," Milton suggests.

Milton says the buyer pool has been diverse, with first home buyers, local owner-occupiers, and even investors purchasing.

[smartcode_project:default project_id=134220 project_image_fid=289894]

Since the bumper sales day at the weekend, CBRE has signed several more contracts, taking sales closer to 50.

Designed by <a href="https://www.urban.com.au/interior-designers/turner-studio">TURNER STUDIO</a>, the $700 million Melrose Central is a key component of the 55-hectare Melrose Park North Urban Renewal Precinct near the Parramatta River.

Melrose Central is positioned to offer residents the convenience of living near a major shopping centre, parks, and open spaces, all within proximity to the planned Parramatta Light Rail.&nbsp;

The development will include six buildings, each with its unique design elements, rising above a five-level podium that will house a Coles supermarket, specialty stores, health and wellness facilities, and various retail and hospitality venues.&nbsp;

[smartcode_project:default project_id=134220 project_image_fid=289887]

Work on the site has already begun in February, and stage one will see the construction of the podium and three of the six buildings, with completion expected by mid-2027.&nbsp;

The remaining three buildings will follow, culminating in a development that will contribute to the broader Melrose Park precinct which in total will deliver around 6,000 apartments to Sydney's chronically undersupplied housing market.

The Melrose Park urban renewal project has been eight years in the making, with initial planning discussions dating back to 2016.&nbsp;

[smartcode_project_cta:default project_id=134220]

CBRE Residential Project Managing Director, David Milton, says Melrose Central represents great value for buyers.

Melrose Central apartments fly off the shelves at weekend launch

Historically, Melrose Park was an industrial and pharmaceutical manufacturing hub.

Today, the 55-hectare area is undergoing a major urban renewal. The vision for the new Melrose Park is taking shape, with recent plans outlining what the suburb will look like a decade from now.

Redevelopment planning for Melrose Park began in 2016, and the area was rezoned in 2022 following the council’s endorsement of the <a href="https://www.urban.com.au/new-townhouses/parramatta-nsw">Parramatta</a> Employment Lands Strategy.

Deicorp, in partnership with PAYCE, has recently launched the first tranche of apartments within their extensive landholding.

<a href="https://www.urban.com.au/new-apartments/melrose-central-melrose-park-657-661-victoria-road-melrose-park-nsw-2214">Melrose Central</a>, designed by <a href="https://www.urban.com.au/architects/turner-studio">Turner Studio</a>, will consist of six buildings atop a five-level podium. This development will include a 30,000 sqm shopping centre anchored by a Coles supermarket, along with several specialty stores, health and wellness facilities, and various retail and hospitality venues.

[smartcode_project:default project_id=134220 project_image_fid=289879]

Sekisui House Australia has $5 billion committed to redeveloping Melrose Park.

This year, they submitted plans for stages five and six of their master plan, which will ultimately add 5,500 homes to Melrose Park.

In addition, they are developing Melrose Park Village, featuring business workspaces, wellness facilities, and a large internal private park.

Last month, Holdmark unveiled its plans for what is being called Melrose Park South. They have filed a State Significant Development Application for 82 Hughes Avenue, Ermington, which will introduce over 1,300 apartments on a 5.2-hectare site.

This proposal is part of a broader renewal strategy for the <a href="https://www.urban.com.au/developments/melrose-park-nsw-2114">Melrose Park</a> area, which has been designated as a key growth precinct within the Parramatta local government area.

<img alt="Melrose Park" data-entity-type="file" data-entity-uuid="6baab0a2-18bc-4d50-8cdf-568be200067c" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-08-15%20at%208.20.01%E2%80%AFPM.png?VersionId=QQRw6v5WdIxq4EPKIJa8SfByq2veGDtY" />

At least 15 percent of the 1,377 proposed apartments will be allocated for affordable housing, which amounts to just over 200 units. Of the 1,377 apartments, 70 percent will have two bedrooms, 20 percent will be one-bedroom units, and 10 percent will have three bedrooms.

Holdmark has commissioned COX Architecture to design the project, which will also include a new waterfront park.

In their Urban Design Report, COX Architecture highlighted that transforming Sydney’s industrial precincts into new residential, retail, and commercial spaces reflects changes in Australia’s economy. This shift underscores the need for high-amenity residential developments to address Sydney’s housing demand.

"Land use needs in Sydney have evolved significantly, with many existing industrial areas no longer suitable or viable for industrial operations," COX Architecture noted.

"Melrose Park is one such area that has seen a decline in recent years due to the restructuring of the pharmaceutical manufacturing industry, which is increasingly relocating offshore or to larger industrial parks.

"As the industrial and pharmaceutical base shifts to alternative urban uses, Melrose Park’s location on the Parramatta River, halfway between the CBD and Parramatta, combined with the availability of large contiguous sites, makes it an ideal candidate for urban renewal."

<img alt="Cox" data-entity-type="file" data-entity-uuid="e62be40c-06ab-4e82-aaa2-899c04081551" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-08-15%20at%208.11.52%E2%80%AFPM.png?VersionId=dqlcGbA38_VxX4XXLA0981cEd2AJKwne" />

COX Architecture stated that the introduction of a new light rail corridor, featuring three light rail stops providing direct service to Melrose Park, will significantly enhance movement and accessibility to and from the precinct.

The proposal will undergo review by a State Design Review Panel, as mandated by the Department of Planning, Housing, and Infrastructure.

There will be two separate State Significant Development Applications (SSDAs) submitted: one for Melrose Park West and another for Melrose Park East.

"Land use needs in Sydney have changed significantly over the years with many existing industrial areas no longer considered suitable or viable for continued industrial operations," COX Architecture said.

Melrose Park vision starts to take shape

Joint venture partners Deicorp and PAYCE have launched the first collection of apartments in their $700 million Melrose Park development.

<a href="https://www.urban.com.au/new-apartments/melrose-central-melrose-park-657-661-victoria-road-melrose-park-nsw-2214">Melrose Central</a>&nbsp;will form part of the 30 hectare&nbsp;Melrose Park North Urbal Renewal Project&nbsp;near the Parramatta River and will deliver just under 500 one, two and three-bedroom apartments starting from $650,000.

The six buildings designed by <a href="https://www.urban.com.au/architects/turner-studio">Turner Studio</a> will sit above a five-level podium that will home a 30,000 sqm shopping centre anchored by a Coles supermarket and supported by several speciality stores, health and wellness facilities, and retail and hospitality venues.

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Melrose Central has been eight years in the making. The initial planning discussions for the unused site kicked off back in 2016.

One of the biggest drawcards to Melrose Central will be how connected it is to Greater Sydney. It will have its own station as part of the Parramatta Light Rail Link which will be two stops to Wentworth Point, near its ferry terminal, six stops to Sydney Olympic Park, and nine stops to Parramatta.

[smartcode_project:default project_id=134220 project_image_fid=289877]

The development will incorporate private communal spaces and reinforce key site links established in the masterplan, dividing the large site into smaller, walkable building footprints.

The project will feature four distinct quadrants, each with its unique colour palette, materials, and place-making elements to emphasise the identity of the corner buildings.

[smartcode_project:default project_id=134220 project_image_fid=289888]

Stage one will see the five-level podium constructed, as well as three of the buildings. They will rise six, 15, and 24 levels, with the same heights planned for the other three buildings.

Early site works kicked off on site back in February. Deicorp is expecting Melrose Central to be complete by 2027. There will be around 6,000 apartments in the broader Melrose Park precinct.

<a href="https://www.urban.com.au/developers/deicorp">Deicorp</a>, founded in 1999 by&nbsp;Fouad Deiri, is currently building&nbsp;4,400 new apartments across 11 projects in Greater Sydney.

Their recent applications have been for new precincts in <a href="https://www.urban.com.au/news/nsw/first-look-exclusive-deicorp-submit-plans-for-joynton-square-mixed-use-zetland-precinct">Zetland</a> and <a href="https://www.urban.com.au/news/nsw/deicorp-lodge-state-significant-development-application-for-1-200-apartments-in-five-dock">Five Dock</a>.

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Melrose Central has been eight years in the making. The initial planning discussions for the unused site kicked off back in 2016

First opportunity to buy Melrose Central apartments in Melrose Park

Prominent Sydney developer Deicorp has revealed its plans for the new Melrose Town Centre, turning the 55 hectare patch of dirt just outside of Parramatta into a fully mixed-use community.

[smartcode_project:default project_id=134220]

Deicorp, who are teaming up with fellow developer PAYCE on the huge $700 million project, engaged Turner Architects to draw up the plans, which will see 494 apartments built across six buildings, as well as commercial, retail, child care centre, and medical premises in the podiums.

<img alt="Melrose Town Centre" data-entity-type="file" data-entity-uuid="6a720327-7954-4bf8-95f9-ea96240323c2" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202022-10-05%20at%204.44.10%20pm.png?VersionId=KEgFc_dQC3Hi6O8xTHfC4Sjnf0tsaZOy" />

Stage one will see the five-level podium constructed, as well as three of the buildings. They will rise six, 15, and 24 levels, with the same heights planned for the other three buildings.

Two-bedroom apartments were the preferred configuration, making up around 70 per cent of the apartments on offer. There will be 346 two-beds, 94 one-bed apartments, and 54 three-bedroom units.&nbsp;

<img alt="Melrose Town Centre" data-entity-type="file" data-entity-uuid="689cd0d9-c73f-4d83-b76d-aa85d95120d7" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202022-10-05%20at%204.44.24%20pm.png?VersionId=eB2TlYWoL7uHp..Wlw99FOfSruWSg_GM" />

Transport links will be prominent, with the Town Centre set to have its own station as part of the Parramatta Light Rail link.

The precinct is divided into northern and southern parts, with Hope Street dividing the two. The northern part is bound by Victoria Road to the north, Wharf Road to the east, Hope Street to the south and Hughes Avenue to the west.&nbsp;

<img alt="Melrose Town Centre" data-entity-type="file" data-entity-uuid="acbf9f03-a122-47fd-9232-186b59fd9426" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202022-10-05%20at%204.44.33%20pm.png?VersionId=rttcf_snXnvS92VFXWZxIf0Z6zra1ntj" />

The southern part is approximately 20 ha in size and is bound by Hope Street to the north, Wharf Road to the east, Parramatta River to the south, and Atkins Road to the west.

Planning for Melrose Town Centre has been six years in the making, with initial planning discussions kicking off back in 2016.

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Deicorp, who are teaming up with fellow developer PAYCE on the huge $700 million project, engaged Turner Architects to draw up the plans

PAYCE Consolidated Limited

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