UNDER CONSTRUCTION BY HAMILTON MARINO 60% SOLD OUT HUGE STAMP DUTY SAVINGS NOW AVAILABLEFor the curious, the contemporary, the kind to seek culture and connection wherever they go. Motif is a collection of one, two and three bedroom apartments inspired by Geelong’s vibrant artistic fabric and designed by Rothelowman.Rising over five floors, the residences are crafted as personal retreats, complete with plenty of daylight. Let the morning sun start each day from the private balconies, and draw to a close from the shared rooftop terrace. From quality of build to quality of life, Motif creates a sense of community and connectivity — for those who want a bit more from the place they call home.Be part of it. Register your interest today.More about the team behind the build.DM PROPERTY is a residential developer specialised in quality homes that feel exactly that. Well versed across apartment and townhouse projects as well as land subdivisions, the company is committed to creating positive environmental and social impact by reinvesting in local communities.DM PROPERTY is delivering this project in Joint Venture with ICON Kajima.ICON Kajima is backed by the expertise of Kajima Group, one of Japan’s largest real estate and construction companies. ICON Kajima has become a leader in crafting and delivering a diverse range of residential and commercial projects across Australia and New Zealand. The team takes pride in ensuring our developments create value and exceed in design excellence, becoming iconic projects that will stand the test of time. ICON Kajima is unique with its capabilities spanning three pillars; direct development, strategic joint ventures with well-regarded partners, and finance solutions, together forming a portfolio of medium to large scale projects.

UNDER CONSTRUCTION BY HAMILTON MARINO 60% SOLD OUT HUGE STAMP DUTY SAVINGS NOW AVAILABLEFor the curious, the contemporary, the kind to seek culture and connection wherever they go. Motif is a collection of one, two and three bedroom apartments inspired by Geelong’s vibrant artistic fabric and designed by Rothelowman.Rising over five floors, the residences are crafted as personal retreats, complete with plenty of daylight. Let the morning sun start each day from the private balconies, and draw to a close from the shared rooftop terrace. From quality of build to quality of life, Motif creates a sense of community and connectivity — for those who want a bit more from the place they call home.Be part of it. Register your interest today.More about the team behind the build.DM PROPERTY is a residential developer specialised in quality homes that feel exactly that. Well versed across apartment and townhouse projects as well as land subdivisions, the company is committed to creating positive environmental and social impact by reinvesting in local communities.DM PROPERTY is delivering this project in Joint Venture with ICON Kajima.ICON Kajima is backed by the expertise of Kajima Group, one of Japan’s largest real estate and construction companies. ICON Kajima has become a leader in crafting and delivering a diverse range of residential and commercial projects across Australia and New Zealand. The team takes pride in ensuring our developments create value and exceed in design excellence, becoming iconic projects that will stand the test of time. ICON Kajima is unique with its capabilities spanning three pillars; direct development, strategic joint ventures with well-regarded partners, and finance solutions, together forming a portfolio of medium to large scale projects.

- DM Property Rothelowman 163
    - 129 Mid-rise
    - 6-storey mixed-use development

Welcome to Motif - 1 York Street, Geelong. This new mid-rise apartment development in Geelong, VIC offers prime location and modern design. Motif is set to become the epitome of urban living in Geelong.

The development includes 129 thoughtfully designed apartments that offer residents a comfortable and stylish place to call home.

Situated in the heart of Geelong, this vibrant city offers endless possibilities for entertainment and leisure. From trendy cafes and restaurants to boutique shops and cultural attractions, everything you need is right at your doorstep.

If you're looking for a contemporary urban lifestyle with all the conveniences of city living, look no further than Motif - 1 York Street. Don't miss out on this opportunity to be part of Geelong's thriving community!

Motif, Geelong - 1 York Street, Geelong VIC 3220

The Melbourne property market has continued to soften in 2024, with conditions proving challenging for sellers across the city. All dwelling types in Melbourne have experienced negative price growth, signaling a broader downturn that is also impacting Sydney.

Melbourne’s unit market, which includes both apartments and townhouses and is primarily measured in the established sector, has been the weakest in the country over the past quarter. According to CoreLogic data, unit prices have contracted by -0.7 per cent. While this marks the worst performance nationally, the house market has fared only slightly better, with a -1.2 per cent decline in the same period.

In November, the downturn in Melbourne's unit market was marginal, with prices slipping by just -0.1 per cent. However, the house market saw a steeper decline of -0.5 per cent. Typically, when market conditions weaken, houses tend to experience more significant drops compared to units, largely due to their higher affordability. This pattern often follows a period of prolonged price growth, with buyers shifting to more affordable options like units when the market softens.

Despite the ongoing weakness in Melbourne’s property market, factors such as high population growth and a significant supply shortage are prompting many analysts and property experts to question whether the city now presents attractive opportunities for buyers.

The median value for units in Melbourne is now $610,000, according to CoreLogic, placing it behind Brisbane, where the median value has risen to $677,000.

<h2>What happened in Melbourne’s off the plan apartment market in November?</h2>

Despite challening conditions in the established space, there was plenty of activity in Melbourne's off the plan market as developers look to cash in on the VIC Government's <a href="https://www.urban.com.au/news/vic/vic-government-slashes-stamp-duty-for-off-the-plan-property-buyers-savings-available-immediately-oct-2024">abolition of stamp duty</a> on off the plan apartments for 12 months.

November also saw the Vic Gov unveil its&nbsp;Great Design Fast Track, promising expedited approvals for well-designed, affordable, and sustainable apartment and townhouse developments.&nbsp;

Shortly after the announcement, and no doubt will be hoping to be fasttracked, is developer Beulah, who submitted plans for a new sustainable <a href="https://www.urban.com.au/developments/fitzroy-vic-3065">Fitzroy apartment development</a>.

Designed in collaboration with <a href="https://www.urban.com.au/architects/breathe-architecture">Breathe Architecture</a>, the <a href="https://www.urban.com.au/news/vic/beulah-unveils-new-sustainable-fitzroy-development">new development</a> will feature 44 apartments,&nbsp;retail spaces, and eco-friendly elements like rooftop solar, rainwater harvesting, and fossil-fuel-free infrastructure.&nbsp;

<img alt="Beulah unveils new sustainable Fitzroy development" data-entity-type="" data-entity-uuid="" src="https://res.cloudinary.com/dz9xllyip/image/fetch/f_auto,c_limit,w_1440,q_auto/https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/field/image/Screenshot%202024-11-13%20at%203.05.31%E2%80%AFPM.png?VersionId=u36MiMLVt5FeJp2BAcDTOonoBxVbjesj" />

&nbsp;

There was continued good news to come from <a href="https://www.urban.com.au/new-apartments/highett-common-37-graham-road-highett">Highett Common</a>,&nbsp;Victoria’s inaugural Net Zero Community being developed by&nbsp;<a href="https://www.urban.com.au/developers/sunkin-property-group">Sunkin Property Group</a>.

Sunkin topped out the first stage, Park House, which is over 85 per cent sold and will complete in mid-2025.

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Park House is the first stage in the&nbsp;transformative 9.3-hectare project that will feature over 1,000 residences, landscaped parks, and exclusive amenities.&nbsp;

Sunkin also launched the next stage of Highett Common,&nbsp;The Mews Collection, introducing 185 new apartments, including luxury residences designed for downsizers and owner-occupiers.&nbsp;

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The second stage will also bring the first neighbourhood facilities that will be accessible to the wider&nbsp;<a href="https://www.urban.com.au/developments/highett-vic" target="">Highett</a>&nbsp;community.

There will be a new two-level public library, part of the Bayside Community Facility, which will have study areas, rooms for community classes and meetings, and an adjacent café.&nbsp;

The Northern Residents’ Amenity is part of the Mews Collection stage and will comprise&nbsp;a lap&nbsp;indoor pool, a gym with a wellness area, and a bookable private dining room. The Southern Residents’ Amenity will bring another gym with green views, an outdoor swimming pool, wellness hubs and a cinema.

&nbsp;

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There was also plenty of activity outside of Melbourne's inner-ring in November.

<a href="https://www.urban.com.au/developers/samuel-property" target="">Samuel Property</a> unveiled <a href="https://www.urban.com.au/new-townhouses/hali-dromana-105-111-point-nepean-road-dromana">Hali Dromana</a>, a rare townhouse community on the Mornington Peninsula.&nbsp;

The $120 million development, with 69 three and four-bedroom townhouses designed by Cera Stribley, is soon to launch to the market through Blair Property Group.

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<a href="https://www.urban.com.au/developers/samuel-property">Samuel</a>&nbsp;Managing Director, Illan Samuel, says&nbsp;<a href="https://www.urban.com.au/new-townhouses/hali-dromana-105-111-point-nepean-road-dromana">Hali Dromana</a>&nbsp;is a homage to the beloved 1960s holiday home where Australian summers were defined.

"Hali will give&nbsp;<a href="https://www.urban.com.au/developments/dromana-vic-3936">Dromana</a>&nbsp;a fresh identity that will stand the test of time," Samuel says.

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Down in&nbsp;<a href="https://www.urban.com.au/developments/geelong-vic" target="">Geelong</a>, Motif, one of the few new apartment developments in the area, released its penthouses to the market, a collection which has already been <a href="https://www.urban.com.au/news/vic/downsizers-set-to-swoop-on-new-penthouses-at-motif-geelong">popular with downsizers</a>.

&nbsp;

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Just four apartments sit on the penthouse level, and offer the ideal lockup and leave lifestyle which has proven scarce in the&nbsp;Geelong&nbsp;region for many years.

The penthouses, three three-bedroom apartments and sole two-bedroom apartment, offer the best views from the sixth and highest level of the boutique York Street building designed by&nbsp;<a href="https://www.urban.com.au/architects/rothelowman">Rothelowman</a>.

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The joint venture between DM Property and Icon Kajima has proven a succesful one, over 60 per cent of the 129 apartments sold since its launch just over 12 months ago.

Hamilton Marino is expected a late-2025 completion for Motif.

Read more:&nbsp;<a href="https://www.urban.com.au/news/vic/city-beat-november-2024-melbourne-off-the-plan-market-gets-shot-in-the-arm-but-overall-market-downturn">City Beat November 2024: Melbourne off the plan market gets shot in the arm, but overall market downturn</a>

Read more:&nbsp;<a href="https://www.urban.com.au/news/vic/city-beat-october-2024-units-fare-better-than-houses-in-soft-melbourne-property-market">City Beat October 2024: Units fare better than houses in soft Melbourne property market</a> 
&nbsp;

The median value for units in Melbourne is now $610,000, according to CoreLogic, placing it behind Brisbane, where the median value has risen to $677,000.

Joel Robinson

City Beat November 2024: Melbourne property market continues to soften, but units hold up better than houses

While Melbourne has seen a generational shift of new apartment towers in the last decade, the high-density sprawl is yet to reach Geelong.

Geelong, the harbourside city that has grown significantly due to millions of dollars worth of private and public investment, has only seen a handful of new apartment developments come to life in recent years.

Given the lack of new developments across the city, what has been even more rare has been the availability of new penthouses. That’s what makes the four penthouses atop <a href="https://www.urban.com.au/new-apartments/motif-geelong-1-york-street-geelong-vic-3220">Motif</a> Geelong, currently being developed by <a href="https://www.urban.com.au/developers/dm-property-icon-kajima">DM Property and Icon Kajima</a>, a golden opportunity for those looking to downsize on the edge of the burgeoning city.

Just four apartments sit on the penthouse level, and offer the ideal lockup and leave lifestyle which has proven scarce in the Geelong region for many years.

The timing of the release is set to benefit downsizers, given the VIC Government's move in October to <a href="https://www.urban.com.au/news/vic/vic-government-slashes-stamp-duty-for-off-the-plan-property-buyers-savings-available-immediately-oct-2024">scrap stamp duty in the new apartment space for 12 months</a>, a move that is likely to encourage downsizers in particular out of their family homes and into a new, large apartment, without the expensive duty transfer they would have previously paid.

[smartcode_project:default project_id=136615 project_image_fid=311693]

The penthouses, three three-bedroom apartments and sole two-bedroom apartment, offer the best views from the sixth and highest level of the boutique York Street building designed by <a href="https://www.urban.com.au/architects/rothelowman">Rothelowman</a>.

Each penthouse, with upgraded Fisher &amp; Paykel integrated appliances, offers expansive views of the Geelong CBD as well as water views of the bay. They have been oriented so the open plan kitchen, living and dining room meets the balcony that captures the extensive views.

[smartcode_project:default project_id=136615 project_image_fid=311694]

Stuart Marsland, Principal of Rothelowman, said the site for Motif has the advantage of not just being on the edge of the city, but also the edge of the bay.

"Our vision was to provide high-quality spaces for living and working that take advantage of views in all directions," Marsland said.

An internal light well in the building invites additional daylight, while the&nbsp;ground floor features a communal, plaza-like area landscaped by ACRE, as well as a shared rooftop terrace.

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More than 60 per cent of the 129 apartments have been snapped up since the development launch back in September last year. In a sign of tight supply in Geelong, there has only been one other development launch in the last 12 months.

The development has proven popular with local first home buyers, investors, both those from Melbourne and Sydney, as well as local downsizers.

Located at 1 York Street, just outside the CBD, the project is on the doorstep of Pakington Street’s bustling café and dining scene, the Little Malop Street cultural precinct home to the Geelong Library and Heritage Centre, and close to waterfront attractions.

[smartcode_project:default project_id=136615 project_image_fid=295056]

Motif is the first apartment development on the Bellarine Peninsula to be built by regarded construction firm&nbsp;<a href="https://www.urban.com.au/builders/hamilton-marino">Hamilton Marino</a>, strengthening confidence in buyers the building will be completed to a high standard. There's also the expertise from Icon Developments, owned by the publicly listed Kajima Corporation, one of the world’s largest property and construction companies.

DM Property, founded by Brendan Mullan and David Dordevic, kicked off their development journey with the successful Sandringham townhouse development, Early 3191, which will be ready for occupancy early next year.

They have a new townhouse project coming up early next year in Brighton.

Construction of Motif is well underway, with completion slated for late 2025. RPM Group is handling the project sales.

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Downsizers set to swoop on new penthouses at Motif Geelong

Developer DM Property has appointed the reputable construction firm&nbsp;<a href="https://www.urban.com.au/developers/hamilton-marino">Hamilton Marino</a>&nbsp;to build its debut Geelong apartment development, Motif.&nbsp;

<a href="https://www.urban.com.au/new-apartments/motif-1-york-street-geelong">Motif</a> is <a href="https://www.urban.com.au/developers/dm-property">DM Property</a> and joint venture partner&nbsp;<a href="https://www.urban.com.au/developers/icon-developments">Icon Kajima</a>'s first apartment project on the Bellarine, representing <a href="https://www.urban.com.au/developments/geelong-vic">Geelong</a>'s first apartment launch in several years.

[smartcode_project:default project_id=136615 project_image_fid=241453]

DM and Icon Kajima has partnered with renowned architecture firm Rothelowman to design the five-level, 129-apartment building which is <a href="https://www.urban.com.au/news/vic/motif-geelong-apartments-race-to-60-sold">already over 60 per cent sold</a>.

Motif is fossil fuel-free, and the electricity consumption is offset by significant solar panelling, making it a 7-star NAThers-rated building.

The various configurations on offer and price points will appeal to everyone, from first home buyers, young professionals, downsizers, and investors, both local and interstate. Motif has already sold 60 per cent of its 129 apartments.&nbsp;

[smartcode_project:default project_id=136615 project_image_fid=241456]

Ideally located at 1 York Street on the fringe of the CBD, Motif is just a stone's throw from Pakington Street's cafes, restaurants and bars, and the Little Malop Street precinct, home to The Geelong Library and Heritage Centre, the most striking piece of architecture in town, while all being one street away from the water.

Read more:&nbsp;<a href="https://www.urban.com.au/news/vic/motifs-prime-position-on-the-fringe-of-the-heart-of-geelong">Motif's prime position on the fringe of the heart of Geelong</a>

Construction is expected to commence this year.

[smartcode_project_cta:default project_id=136615]

DM and Icon Kajima has partnered with renowned architecture firm Rothelowman to design the five-level, 129-apartment building which is already over 60 per cent sold.

DM Property appoint Hamilton Marino to build Motif Geelong apartments

Melbourne-based developer DM Property has strategically entered the Geelong market with its debut project on the Bellarine Peninsula, Motif, following the success of their Sandringham townhouse project, Early 3191.

Motif represents Geelong's first apartment launch in several years and has already achieved 35 per cent in sales this month.

DM Property Director Brendan Mullen says he couldn't quite believe the York Street site hadn't been a target for developers previously.

"It's a great site. We're near The Esplanade, we're near the hospitality precinct, Deakin University is down the road, and most importantly the Geelong Convention Centre is just coming up. That will start getting built in the next 12-18 months, and that will be neck and neck with the Melbourne Convention Centre," Mullan said.

[smartcode_project:default project_id=136615 project_image_fid=222935]

Mullan says people are now wanting to stay in Geelong.&nbsp;

"We're finding people want to stay in Geelong CBD because of good education, a good food and beverage precinct now, employment down here is second to none. A lot of white collar and young professional buyers are getitng into the market."

Motif comprises 129 one and two-bedroom apartments within a five-level building designed by renowned architecture firm Rothelowman.

“The site for Motif has the advantage of not just being on the edge of the city but also the edge of the bay," Rothelowman Principal Stuart Marsland says.

"Our vision was to provide high-quality spaces for living and working that take advantage of views in all directions."

[smartcode_project:default project_id=136615 project_image_fid=222939]

Motif is ideally located at 1 York Street, one street from Western Beach and a 15-minute walk from Pakington Street, where residents can find Woolworths and many local cafes, restaurants, and bars along its length.

Residents can start their mornings with a hike or a run along Bob McGovan Path with views and breeze from the Western Beach.&nbsp;

A coffee stop at Box Office Café is in order, while a delicious brunch is available at Geelong West Social Club, Queen of the West, and King of the Castle Café.

On weekend afternoons, residents can start with a dirty martini at Arborist, followed by the chef’s menu at Felix or Osteria Fiorenza for those who prefer the classics.&nbsp;

[smartcode_project:default project_id=136615 project_image_fid=222937]

Residents can round out their night with a six-minute drive to the Geelong Arts Centre at the Little Malop Street precinct and a nightcap poured by Meet Me at Mary’s before returning home.

Westfield, Market Square Shopping Centre and more local and international cuisine restaurants are also located in the Little Malop Street precinct.

Ashby Primary School, The Geelong College and Deakin University are less than two kilometres from Motif.

Motif is fossil fuel-free, and its electricity consumption is offset by significant solar panelling, making it a 7-star NAThers-rated building.

Construction of Motif kicked off at the start of 2024. Completion is slated for late 2025.

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Motif is ideally located at 1 York Street, one street from Western Beach and a 15-minute walk from Pakington Street

Urban Editorial

Motif's prime position on the fringe of the heart of Geelong

DM Property recently introduced a rare new off the plan apartment development to the undersupplied Geelong apartment market.

They recently launched Motif, a Rothelowman-designed building on York Street, right near the hear of the action as well as the beach.

With everything going on at Motif, including their recent launch event,&nbsp;Urban.com.au CEO Mike Bird sat down with DM Property Director Brendan Mullan to discuss the project in more detail.

&lt;iframe width="560" height="315" src="https://www.youtube.com/embed/5CPMhzvF7ms?si=R8VGVo-USQe31ugG" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen&gt;&lt;/iframe&gt;

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Rediscovering Hidden Potential

Mullan recounts the unearthing of Motif's site—an erstwhile garage shed factory concealed for years. The story of an elderly owner, oblivious to the site's true worth, intertwines with the government's strategic push for Geelong's development. This historic context shapes Motif's emergence as a hidden gem. The interview unveils the intriguing backstory of Motif's genesis and its connection to Geelong's larger transformation.

Geelong's Multifaceted Appeal

Over the past seven to eight years, Geelong has undergone a notable transformation. Mullan highlights the city's appeal across education, hospitality, and employment sectors, attracting a diverse buyer demographic. Motif, strategically positioned to align with Geelong's growth, emerges as a testament to the city's increasing desirability. The interview sheds light on how Geelong's current landscape caters to a broad spectrum of residents, setting the stage for Motif's significance.

Crafting Excellence with a Proven Team

Motif boasts a stellar team featuring renowned architects Rothelowman and sales experts RPM, leveraging the success of their previous project, RAR Home. Mullan emphasises the significance of assembling a team with a proven track record in the area. This section explores how the collaboration of experts contributes to Motif's unique identity and market positioning.

Striking Affordability and Quality Balance

A distinguishing factor of Motif is its commitment to delivering quality at an affordable price point. Mullan draws parallels to Melbourne's property scene a decade ago, aspiring to recreate a similar experience without compromising on standards. The interview elucidates on how Motif manages to strike a delicate balance between affordability and maintaining a high-quality living experience.

Powering Ahead with Strong Partnerships

Motif's partnership with Icon Kajima, one of the world's largest property companies, emerges as a cornerstone of the project. Mullan underscores how this alliance instills confidence in buyers amid uncertainties in the builder market. This section explores the positive influence of the partnership with Icon Kajima on buyer perception and the overall credibility of the Motif project.

Grand Launch and Market Resonance

With the completion of the display space, Mullan reflects on the initial market response, citing strong inquiries and early purchases. The upcoming grand launch marks a significant milestone in Motif's journey. This part of the article delves into the public reception and early sales as a reflection of Motif's resonance with the Geelong community.

As Motif Geelong prepares for construction, Brendan Mullan's insights, as revealed in the interview, form a compelling narrative of Geelong's growth and the project's pivotal role in shaping its future. With a commitment to diversity, quality, and collaboration, Motif stands as a beacon heralding a new era in Geelong's urban landscape.

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With everything going on at Motif, including their recent launch event, Urban.com.au CEO Mike Bird sat down with DM Property Director Brendan Mullan to discuss the project in more detail

DM Property & Icon Kajima

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