The Icon - 6 St Kilda Road, St Kilda

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Pace Development Group's The Icon (6 St Kilda Road, St Kilda) celebrated its completion with an event on the level 5 residents lounge. The avant-garde Jackson Clements Burrows-designed building in collaboration with local artist Matthew Johnson spans 17 floors, accommodating 119 apartments and featuring a unique expanded mesh screen façade comprising 40 different colours.

The building is conceived as "an assemblage of irregularly stacked boxes, of varied heights, which aims to provide a connection between the surrounding built form and landscape, within this highly urbanised environment". Apartments within are treated to views directly over Port Phillip Bay, Albert Park Lake, the Melbourne and emerging South Yarra skylines and all the way to Arthurs Seat and the Dandenongs.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_0906.jpg" rel="gallery-all" title="View of South Yarra skyline."><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_0906.jpg?itok=UoSjZSky" title="View of South Yarra skyline." width="580"></a>

<figcaption>View of South Yarra skyline.</figcaption></figure><blockquote>
The main influence for this building was: how do you distinguish a building in the skyline?

I think most apartment buildings are just a singular extrusion - and we saw this as an opportunity to change the idea of that - by seeing it as a series of stacked elements or stacked boxes, so that the silhouette of the building would read very differently to a singular extrusion, with each box representing a different neighbourhood within the building and then each box has its own coloured representation, which we collaborated with the artist Matthew Johnson on and that's really about giving identity to what we imagine could be different communities within the building, so it was a way of thinking about a building as a collection of communities rather than a singular entity.

The apartment layouts have different variations between different one, two and three bedroom types so the good thing is that people who may have specific requirements can search through all the different layouts to find something that's specific to their needs, and I think that's quite unique as an offering.
<cite>Tim Jackson, Jackson Clements Burrows</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_6188_0.jpg" rel="gallery-all" title="View looking up at the stacked boxes and overhangs."><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_6188_0.jpg?itok=Wk5uTCD3" title="View looking up at the stacked boxes and overhangs." width="580"></a>

<figcaption>View looking up at the stacked boxes and overhangs.</figcaption></figure>The Icon is an exemplar of good design that provides affordable accommodation with significant shared facilities and amenities, such as the Level 5 residents lounge that features an expansive outdoor terrace area overlooking St Kilda Road and Albert Park, dining room and gym.

With recent discussion around the introduction of minimum apartment sizes and the potential impact that may have on developers' ability to deliver affordable accommodation, guests were invited to inspect five apartments as part of the opening, four of which Pace identified to be the smallest affordable apartments:

<ul>
<li>A one bedroom apartment (with borrowed light) on Level 7: 42sqm plus balcony priced in the mid/high $300,000 to low $400,000 range.</li>
	<li>A three bedroom apartment on Level 7: 88sqm plus balcony priced in the high $600,000 range.</li>
	<li>A one bedroom apartment on Level 9: 42sqm plus balcony priced in the mid/high $300,000 to low $400,000 range.</li>
	<li>A two bedroom apartment on Level 9: 57sqm plus balcony priced in the low-mid $500,000 range.</li>
</ul>
Additionally there was a Penthouse-style three bedroom apartment, custom built on level 15 priced at $1,000,000, with a number of balconies including an extremely long balcony along the south.

<h2>Comment</h2>

It must be said that despite their size and the occasionally odd nuance here and there, the one bedroom apartments were quite comfortable in terms of their spacial and internal planning, affording more than adequate natural light. The Icon is impressive in how true it has managed to maintain and express the architectural integrity and design intent of JCB's vision, highlighted by the additional level of rigour and detail undertaken during the construction phase by Pace, in consulting with Matthew Johnson in ensuring the right colours were picked; not just for the mesh screens, but the backing walls behind.

The application of the coloured mesh panels to the soffits of the stacked boxes reinforces the dedication to seeing the vision realised, and that the completed building remained true to that vision, providing the pedestrian at street looking skyward with an appreciation of the stacked boxes in all dimensions. It would have been quite easy to reduce the distance which the elements cantilever from a constructability point of view and employing an alternative (say, villaboard) in lieu of the mesh undersides to save costs.

The decision to put design at the forefront is both commendable and admirable particularly when it has resulted in a brilliant and playful addition to the St Kilda skyline that has no boring elevations.

Please enjoy an assortment of accompanying photos taken from the opening event in the slideshow below.
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Laurence Dragomir

An Icon complete

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Here's a round-up of construction highlights posted on the Urban.com.au forum this month. As always, click the images for a larger version.

UM user MelbourneGuy posted this image in the <a href="https://www.urban.com.au/news?page=4">St Kilda/Port Melbourne forum thread</a> recently showing the near-complete Icon by Pace Development with Caydon's Pace Development's Icon S.T.K. apartments looming in the background.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/melb_guy_icon_caydon.jpg" rel="gallery-all" title="Looking south from the corner of Toorak and Punt Roads, by UM user MelbourneGuy"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/melb_guy_icon_caydon.jpg?itok=ZFSckgR6" title="Looking south from the corner of Toorak and Punt Roads, by UM user MelbourneGuy" width="580"></a>

<figcaption>Looking south from the corner of Toorak and Punt Roads, by UM user MelbourneGuy</figcaption></figure>The Victorian Comprehensive Cancer Centre feels like it was designed to delight construction watchers like us - VCCC is a big favourite for UM forum users with images frequently posted in the <a href="https://www.urban.com.au/news?page=8">Carlton &amp; Parkville forum thread</a>.  The image below is from earlier on in August and by editor Mark Baljak.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_5281.jpg" rel="gallery-all" title="The VCCC from Flemington Road - image by editor Mark Baljak"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_5281.jpg?itok=BZrMk2P0" title="The VCCC from Flemington Road - image by editor Mark Baljak" width="580"></a>

<figcaption>The VCCC from Flemington Road - image by editor Mark Baljak</figcaption></figure>United Asia Group's North at 19-33 Flemington Road which has seen over 3000 hits on our Project Database page is powering along on Flemington Road opposite the VCCC. Image by editor Mark Baljak.  Also worthy of note is the video created for marketing the project, check it out on <a href="https://www.propertyobserver.com.au/https://player.vimeo.com/video/79928699">vimeo</a>.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_5778.jpg" rel="gallery-all" title="North at 33 Flemington Road - image by editor Mark Baljak"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_5778.jpg?itok=zX6svLZ3" title="North at 33 Flemington Road - image by editor Mark Baljak" width="580"></a>

<figcaption>North at 33 Flemington Road - image by editor Mark Baljak</figcaption></figure>Ryan Seychell, who also runs the <a href="https://instagram.com/urbanmelbourneau/">Urban.com.au Instagram account</a>, took a smattering of photos of the newly opened The Grid @ 567 Collins street last week - check out all the images in <a href="https://www.urban.com.au/news?page=4">567 Collins Street's dedicated forum thread</a>.  

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/77c4bea98d5372fc91394df21b0b54d1.jpg" rel="gallery-all" title="The Grid at 567 Collins Street - image by Ryan Seychell"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/77c4bea98d5372fc91394df21b0b54d1.jpg?itok=P-KOpF-v" title="The Grid at 567 Collins Street - image by Ryan Seychell" width="580"></a>

<figcaption>The Grid at 567 Collins Street - image by Ryan Seychell</figcaption></figure>Ryan also took these recent images of 888 Collins Street in Docklands - on the corner of Collins &amp; Bourke Street - see the full set in the dedicated <a href="https://www.urban.com.au/news?page=2">888 Collins Street forum thread</a>.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/ca5ed5e38e3624845e6c544511e1f66c.jpg" rel="gallery-all" title="888 Collins Street - image by Ryan Seychell"><img alt="" class="image-article-full-width-580px" height="870" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/ca5ed5e38e3624845e6c544511e1f66c.jpg?itok=MwzhYlGy" title="888 Collins Street - image by Ryan Seychell" width="580"></a>

<figcaption>888 Collins Street - image by Ryan Seychell</figcaption></figure><a href="https://www.urban.com.au/news?page=8">The Australia 108 forum thread</a> is likely to be referenced a lot over the coming years - primarily because it's dedicated to an enormous project.  Ryan took this image of the site on the 13th of August.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/bd483d3677a881df57e4cd1c7605588d.jpg" rel="gallery-all" title="How skyscrapers begin their lives - Australia 108 site - image by Ryan Seychell"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/bd483d3677a881df57e4cd1c7605588d.jpg?itok=KkrUcDLL" title="How skyscrapers begin their lives - Australia 108 site - image by Ryan Seychell" width="580"></a>

<figcaption>How skyscrapers begin their lives - Australia 108 site - image by Ryan Seychell</figcaption></figure>West Side Place now has a tall display suite - image by UM user Adrian back on the 8th of August.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/54bdb791b1d276f92fc54486c7e9aa00.jpg" rel="gallery-all" title="Westside Place's display suite - image by UM user Adrian"><img alt="" class="image-article-full-width-580px" height="435" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/54bdb791b1d276f92fc54486c7e9aa00.jpg?itok=brYUgUi6" title="West Side Place's display suite - image by UM user Adrian" width="580"></a>

<figcaption>West Side Place's display suite - image by UM user Adrian</figcaption></figure>Lead image is 131 Russel Street by Ryan Seychell - see the full set in the <a href="https://www.urban.com.au/news">131 Russel Street forum thread</a>.
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Alastair Taylor

Melbourne construction highlights - August

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Does the humble display suite still hold prime position in a development's given marketing and sales game plan compared to a few short years ago? In a time where international marketing campaigns and channel sales tend to sop up a fair portion of apartment sales prior to their local release, perhaps the worth of a display suite in on the wane.

While hard numbers sell apartments to those intent on investing, the same can't be said for owner-occupiers who are altogether more discerning when considering their next property purchase. With this in mind Urban.com.au viewed the 181 Fitzroy Street display suite recently and spoke with Pace Development Group's Georgie Bott on why their display is at the forefront of the sales campaign.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image173_0.jpg" rel="gallery-all" title="Artist's impression of 181 Fitzroy's southern facade. Image courtesy Pace Development Group"><img alt="" class="image-article-full-width-580px" height="406" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image173_0.jpg?itok=lsdAy8JS" title="Artist's impression of 181 Fitzroy's southern facade. Image courtesy Pace Development Group" width="580"></a>

<figcaption>Artist's impression of 181 Fitzroy's southern facade. Image courtesy Pace Development Group</figcaption></figure>And it's the display suite leading the way with Georgie Bott explaining that the majority of buyers passing through to date have been local; either from St Kilda or surrounding suburbs and with an eye toward returning to the bayside suburb or upscaling their current residence. The long, slender north-south positioned apartments within 181 Fitzroy Street have allowed for a relatively easy amalgamation of apartments where desired; as an example contracts have been signed for a single bedroom dwelling in excess of 100sqm - almost unheard of in Melbourne.

This willingness for prospective buyers to implement changes to the specified floor plans with the intent of tailoring internal spaces to their own wants and desires has been facilitated by the addition of multiple fully interactive touch screens within the display suite which essentially allows prospective buyers to design their apartment as they see fit.

Combining two apartments, removal of a wall, a reconfigured kitchen or applying upgraded fixtures and fittings; whatever the case the interactive screens allow prospective buyers a greater level of input in attaining what they want from an apartment, all with the swish of a finger.

Of all the display suites visited by Urban.com.au we can't recall this level of empowerment given to the buyer previously. It certainly happens, just not in such an easy to use manner and this is in part why the project has sold strongly to date according to Pace.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_2472.jpg" rel="gallery-all" title="A typical kitchen within the development"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_2472.jpg?itok=m3z4uTol" title="A typical kitchen within the development" width="580"></a>

<figcaption>A typical kitchen as per the display suite</figcaption></figure>BR Demolition in recent weeks has brought the existing structure down to ground level, with the car park sub levels to be retained. This in turn has allowed construction of 181 Fitzroy Street to begin immediately.

Slated to be removed later in the year and occupying a corner pocket onsite, 181 Fitzroy Street will be built around the sales suite. The onus on owner-occupier purchasers has prompted a decision to retain the sales suite onsite as long as possible, although this in turn has posed somewhat of an engineering challenge for the in-house build team.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_2133.jpg" rel="gallery-all" title="Onsite demolition works during May"><img alt="" class="image-article-full-width-580px" height="340" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_2133.jpg?itok=_5uJKKAe" title="Onsite demolition works during May" width="580"></a>

<figcaption>Onsite demolition works during May</figcaption></figure>With 181 Fitzroy Street all but having commenced construction, it joins a more than healthy project book for Pace. Construction has commenced on George Windsor, with the adjoining Henry Windsor building nearing completion. Marquee project The Icon continues to lose its scaffolding, revealing a multi-coloured exterior while <a href="http://www.odeapartments.com/">Ode</a> is the developer's latest exploit in St Kilda featuring an exterior influenced by local artist Matthew Johnson, as per The Icon.

Archer has risen above ground level on its way to delivering 87 apartments in bayside Mentone while 73-77 Wellington Street has a date with VCAT for the sake of expediency rather than any great misgivings Yarra City Council may have about the project. The Collingwood project represents Pace Development Group's first foray into Melbourne's ever-popular inner north.
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silvermb

Hands on at Pace's 181 Fitzroy Street display suite

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As the scaffold progressively disappears, a new Melbourne icon will take its place in a highly prominent position perched above St Kilda Junction. Derided by detractors during the approvals process as a 'Lego Tower' due to its unique shape and multicoloured exterior, the term has now stuck in an endearing sense.

Officially called The Icon, the residential tower looks akin to a stack of irregularly sized building blocks placed atop one another. And it's The Icon's peculiar shape which represented a unique set of challenges for developer and builder Pace Development Group. Urban.com.au visited the construction site to gain an understanding of the complexities represented by the irregular shaped tower, with Pace's Project Manager Ian Hastie providing a top to bottom guide of the 18 level complex.

With the basis of the structure designed by CBD-based Jackson Clement Burrows, the intricacies of the design documentation process were handled by Pace's internal team, aiding in the streamlining of the build process. Ian Hastie explained that when design to construction and everything that lies in between is handled internally, it provides a higher level of certainty for both the developer and apartment purchaser.

Whether it be a choice of material for a particular finish or a customer seeking to merge two apartments into a larger dwelling, the internalising of as many design and decision-making matters as possible allows for a streamlined process.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_6950_0.jpg" rel="gallery-all" title="The Icon prior to yesterday's initial unveiling"><img alt="" class="image-article-full-width-580px" height="848" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_6950_0.jpg?itok=DLHXq2d5" title="The Icon prior to yesterday's initial unveiling" width="580"></a>

<figcaption>The Icon prior to yesterday's initial unveiling</figcaption></figure>Of course the above doesn't necessarily aid with the delivery of an irregularly shaped form. No perimeter safety screens could be employed during the build, resulting in the need for scaffolding to precede the form and pour of every level. A feat of engineering in itself, the scaffolding 'shroud' will be disassembled over a three month period as external finishes are progressively completed.

Posing a serious challenge were the cantilevered tower sections, the most prominent of which fronts St Kilda Road. Temporary steel girders set outwards at regular intervals were fixed to the slab below in order to support the formwork and platforms/scaffolding which have enabled the tower to jut out markedly, with nothing below the girders but the street level some 15 storeys below.

Ian Hastie conceded it's certainly not the most efficient method of delivering a residential tower, but is in line with Pace Development Group's aim to keep pushing boundaries, both in a design and building technologies perspective.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_6970.jpg" rel="gallery-all" title="First look at The Icon's mid tower exterior"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_6970.jpg?itok=wL0Zi7n9" title="First look at The Icon's mid tower exterior" width="580"></a>

<figcaption>First look at The Icon's mid tower exterior</figcaption></figure>It goes without saying that the the exterior is The Icon's highlight, with artist Matthew Johnson brought on board to aid in the final colour selections and patterns that will define Pace's tallest and most recognisable project to date. Cognisant that the developer will be associated with The Icon for years to come, Ian Hastie emphasised that much thought and effort went into achieving the desired finish to the tower's exterior.

Violet, indigo blue, moss green and luminous yellow are a handful of the chosen colours that will adorn the exterior by way of hundreds of individual perforated mesh screens. Pace’s care to detail is highlighted by the heads of all bolt fixings which are colour matched to their respective screens, also extending to the tracks which the screens are ultimately fixed to.

Double powder coated and holding a 20 year product warranty, the mesh screens will extend to the undersides of all the stacked volumes, thus providing The Icon with a complete exterior wrap. This is best demonstrated by the render below depicting the communal area with a more than unique ceiling.

Backing the screening will be precast panels or Kingspan composite panels which between them form the exterior wall. Lightweight yet impact resistant, the Kingspan panels provide excellent acoustic and thermal properties owing to their polyisocyanurate foam core - with the colours naturally changing to compliment the screening.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image138.jpg" rel="gallery-all" title="The Icon's communal area; current and intended"><img alt="" class="image-article-full-width-580px" height="582" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image138.jpg?itok=XQxEtHi-" title="The Icon's communal area; current and intended" width="580"></a>

<figcaption>The Icon's communal area; current and intended</figcaption></figure>The first apartment interior has been completed (see slide show below) whilst work has begun in earnest of the podium-top communal area which will feature an indoor entertaining area and outdoor terrace. Sections of an above ground parking level has been commandeered to create what is essentially a production line churning out elements for The Icon's exterior.

Yesterday saw the unveiling of level 18 of The Icon, revealing the first layer of the structures multicoloured and intricate exterior. Looking ahead scaffolding will be pared back at roughly one level per week, with The Icon due to be seen in its entirety by the beginning of August.

Urban.com.au will be present when The Icon is completed to provide readers with a overview of what is destined to become one of Melbourne's stand out residential projects. In the meantime, listen to relevant project members speak on The Icon at its <a href="http://theiconstkilda.com.au/">official website</a>.

Additional images of Urban.com.au's site tour are below.
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Constructing an icon: no ordinary build for a new St Kilda landmark

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Pace Development Group currently have a planning application before City of Port Phillip for a prized Fitzroy Street, St Kilda site which the prolific developer reportedly paid in excess of $17 million for during the course of 2013. Previously home to the Australian Institute of Management, the existing office block at 181 Fitzroy Street is set to make way for a sizeable building of 177 apartments.

Incidentally 181 Fitzroy Street joints four other Pace Development Group projects within a short distance of St Kilda Junction, enforcing perceptions that the precinct is currently in the midst of an apartment surge.

<h2>Project summary</h2>

<ul>
<li>181 Fitzroy Street, St Kilda, currently a six level office building</li>
	<li>Proposed 12 level apartment building at 38.7 metres</li>
	<li>2,146sqm site with expected GFA of 22,010sqm</li>
	<li>60 metre frontage to Fitzroy Street</li>
	<li>177 apartments: 70 * 1BR/1+study, 100 * 2BR/2+study, 7 * 3BR</li>
	<li>5 level basement car park for 177 vehicles and 55 bicycles</li>
</ul>
<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_7662.jpg" rel="gallery-all" title="181 Fitzroy Street's southern facade. Image courtesy SJB"><img alt="" class="image-article-full-width-580px" height="389" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_7662.jpg?itok=CA9CdoV_" title="181 Fitzroy Street's southern facade. Image courtesy SJB" width="580"></a>

<figcaption>181 Fitzroy Street's southern facade. Image courtesy SJB</figcaption></figure>Likely to target owner-occupiers, the SJB-designed building will carry amenities over level 8 including a gym, lounge and terrace area. The Fitzroy Street frontage will hold three retail tenancies and residential lobby while the site's rear to Pattison Street will also maintain three pedestrian entrances and vehicle access.

Each apartment has either a balcony or terrace included while 28 single bedroom + study apartments have been designed to be converted into two bedroom dwellings if demand dictates.

<blockquote>
The building consists of separate built forms including the main built form and its recessed light weight upper level. The building is well articulated and incorporates a range of quality materials and finishes including precast concrete, masonry cladding, glazing, dark metal cladding, galvanised metal mesh and timber batten screens.
<cite>Urbis Planning Report</cite>
</blockquote>

<h2>Five on St Kilda Junction</h2>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image19pdg.jpg" rel="gallery-all" title="Pace Development Group's contribution to the Junction precinct"><img alt="" class="image-article-full-width-580px" height="425" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/image19pdg.jpg?itok=dYrsWX89" title="Pace Development Group's contribution to the Junction precinct" width="580"></a>

<figcaption>Pace Development Group's contribution to the Junction precinct</figcaption></figure>181 Fitzroy Street joins another Pace Development Group project currently at planning, albeit with City of Stonnington. According to the Stonnington Planning Register, <a href="https://www.urban.com.au/buildings/george-windsor-1-peel-street-windsor">46-48 Punt Road</a> has gone to appeal due to Stonnington's failure to determine within the prescribed time limit; an appeal hearing date is listed for Monday 29th September.

Directly opposite 46-48 Punt Road, construction has begun on another Pace Development Group project, <a href="https://www.urban.com.au/buildings/henry-windsor-2-henry-street-windsor">Henry Windsor</a> while <a href="https://www.urban.com.au/buildings/the-icon-6-st-kilda-road-st-kilda">The Icon</a> at 18 levels is in many ways the development firm's flagship project and well into construction. Rounding out the group is <a href="http://www.allureapartments.com.au/">Allure</a> which was completed the best part of a year ago.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_0357.jpg" rel="gallery-all" title="Henry Windsor to the fore with Icon beyond"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urbanmelbourne.info/files/styles/article_full_width_580px/public/pictures/article-images/img_0357.jpg?itok=IuBUHI6e" title="Henry Windsor to the fore with Icon beyond" width="580"></a>

<figcaption>Henry Windsor to the fore with Icon beyond</figcaption></figure>Should the two projects at planning reach reality, Pace Development Group would have contributed near on 500 new dwellings to the St Klida Junction precinct, making it a honey pot for the bayside-based developer.

<h2>181 Fitzroy Street development team</h2>

<ul>
<li>Developer: Pace Development group</li>
	<li>Architect: SJB</li>
	<li>Planning: Urbis</li>
	<li>Heritage: Bryce Raworth</li>
	<li>Sustainability: SDC</li>
	<li>Services: MacCormack</li>
	<li>Traffic: Ratio</li>
	<li>Consulting engineer: Brogue</li>
</ul>
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Setting the Pace at St Kilda Junction

<html><body>
Derided by locals and poised to be sold as a development site, 6 St Kilda Road has proven to be an unmitigated success – as the sales testify, with over 60% of the project sold in advance of the public launch. A product of Pace Development Group and conceived by Jackson Clement Burrows Architects, the tower was criticised through mainstream media and local opposition group websites during the approval process. Yet as its public launch neared, multiple high quality renders have been released showing a well articulated, interesting and unique residential tower in a prime position.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/external_0.jpg" rel="gallery-all" title="Image © Pace Development Group"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/external_0.jpg?itok=KGSjGHeG" title="Image © Pace Development Group" typeof="foaf:Image"></a>

Now branded The Icon, St Kilda and having had amended plans approved by VCAT during May, the still 18 level tower now has 11 additional residences while the ground floor office space has been replaced by a 160 seat restaurant, bringing further activation and interest to the building at ground level. Perforated folding metal screens will shroud the glass facade, with no less than 40 different colours to adorn the building, in complete contrast to the current building onsite sporting a white facade which also acts as the display suite.

119 apartments are incorporated, with one, two and three bedrooms available. Top end apartment layouts include three bedrooms, two bathrooms and two carpark spaces. Interiors are architecturally designed and of exceptionally high quality, with Miele appliances, timber floorboards and magnificent upgrade options. Balconies are large, and the striking façade allows external areas to be transformed to increase internal living spaces." With a choice of internal colour schemes and balconies that can be converted to useable internal spaces, the flexibility of The Icon will be a major selling point for potential buyers.

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Kitchen1_0.jpg" rel="gallery-all" title="Image © Pace Development Group"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Kitchen1_0.jpg?itok=4rkRoBZ_" title="Image © Pace Development Group" typeof="foaf:Image"></a>

Given its position perched atop St Kilda Junction, the majority of apartments through the 56 metre high complex will hold excellent views in all directions, including Bay/Peninsula, Dandenongs, City and Albert Park aspects. The Icon's facilities include a Teppanyaki Barbeque Deck, common Dining Room, 2 kitchen areas, communal lounge area with suspended fireplace and gym facilities. Along with the redesigned ground level comes a cafe space for residents and visitors alike. Facilities aside, the exemplary design, quality finishes and cracking location suggest The Icon St Kilda will be an instant sales success when released for public sale, which happens to be today.

<div style="position: absolute; top: -1999px; left: -1988px;">Teppanyaki Barbeque Deck, Grand Dining Room, 2 kitchen areas, Lounge area with stunning suspended fireplace &amp; wine lockers, and personal training studio - See more at: http://www.motionproperty.com.au/property/the-icon-st-kilda#sthash.n0dEepXq.dpuf</div>

<a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/Looking-in_0.jpg" rel="gallery-all" title="Image © Pace Development Group"><img alt="" class="image-article-full-width-702px" src="/sites/urbanmelbourne.info/files/styles/article_full_width_702px/public/pictures/article-images/Looking-in_0.jpg?itok=hVBfuC8k" title="Image © Pace Development Group" typeof="foaf:Image"></a>

Apartments are priced as follows:

<ul>
<li>1 bedroom apartments from $340,000</li>
	<li>2 bedroom apartments + car space from $535,000</li>
	<li>3 bedroom apartments + 2 car spaces from $660,000</li>
</ul>
<div style="position: absolute; top: -1999px; left: -1988px;">1 bedroom apartments from $340,000 
2 bedroom apartments + car space from $535,000 
3 bedroom apartments + 2 car spaces from $660,000 - See more at: http://www.motionproperty.com.au/property/the-icon-st-kilda#sthash.n0dEepXq.dpuf</div>

<div style="position: absolute; top: -1999px; left: -1988px;">1 bedroom apartments from $340,000 
2 bedroom apartments + car space from $535,000 
3 bedroom apartments + 2 car spaces from $660,000 - See more at: http://www.motionproperty.com.au/property/the-icon-st-kilda#sthash.n0dEepXq.dpuf</div>

<div style="position: absolute; top: -1999px; left: -1988px;">1 bedroom apartments from $340,000 
2 bedroom apartments + car space from $535,000 
3 bedroom apartments + 2 car spaces from $660,000 - See more at: http://www.motionproperty.com.au/property/the-icon-st-kilda#sthash.n0dEepXq.dpuf</div>

<div style="position: absolute; top: -1999px; left: -1988px;">1 bedroom apartments from $340,000 
2 bedroom apartments + car space from $535,000 
3 bedroom apartments + 2 car spaces from $660,000 - See more at: http://www.motionproperty.com.au/property/the-icon-st-kilda#sthash.n0dEepXq.dpuf</div>

<div style="position: absolute; top: -1999px; left: -1988px;">1 bedroom apartments from $340,000 
2 bedroom apartments + car space from $535,000 
3 bedroom apartments + 2 car spaces from $660,000 - See more at: http://www.motionproperty.com.au/property/the-icon-st-kilda#sthash.n0dEepXq.dpuf</div>

Visit <a href="http://theiconstkilda.com.au" target="_blank">theiconstkilda.com.au</a> for further information, and see the YouTube clip below. As the new saying goes, a YouTube clip is worth a thousand words.

<iframe allowfullscreen="" frameborder="0" height="400" scrolling="no" src="//www.youtube.com/embed/2OSKLA2WR0I" width="100%"></iframe>
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The Icon

Sales Status

Apartments

Buildings

Building Type

Development information for The Icon

Meet the team behind The Icon

Location of The Icon

News about The Icon

An Icon complete

Melbourne construction highlights - August

Hands on at Pace's 181 Fitzroy Street display suite

Constructing an icon: no ordinary build for a new St Kilda landmark

Setting the Pace at St Kilda Junction

The Icon, St Kilda

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