The Fawkner - 499 St Kilda Road, Melbourne

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Icon Co. signage has appeared on two irregular Melbourne developments with the builder pursuing the conversion of two former commercial buildings into high end apartments and an apartment hotel. Conversions of existing structures have historically been a none too common occurrence in Melbourne relative to new build projects.

Developer LAS Group and project partner Qualitas have awarded Icon the $85 million task of converting the former Fawkner Business Centre offices at 499 St Kilda Road into The Fawkner; a parkside apartment development with an end value of $300 million.

Dated 1973, the existing structure will be retained, with all internals and existing facade currently being stripped away.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image6_6.jpg" rel="gallery-all" title="Early demolition works and the intended result. Image: KPDO"><img alt="" class="image-article-full-width-580px" height="265" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image6_6.jpg?itok=91BaJwkE" title="Early demolition works and the intended result. Image: KPDO" width="580"></a>

<figcaption>Early demolition works and the intended result. Image: KPDO</figcaption></figure>The conversion of the former office building will allow for lofty ceilings and large floorplates with design firm K.P.D.O. responsible for creating more than 60 different apartment layouts over nineteen levels.

<blockquote>
An industry leader with 19 years of experience and proven capabilities in commercial and residential construction and development, we believe Icon Co. is best placed to realise the site’s potential and deliver our vision for an unparalleled premium residential offering that showcases the best of apartment living,
<cite>Les Smith, Managing Director, LAS Group</cite>
</blockquote>

<blockquote>
This is a significant project for Qualitas, and we needed an experienced contractor who was willing to ‘roll up their sleeves’ to help us unlock the puzzle of the adaptive reuse of the existing building. Icon Co. worked in partnership with us to achieve that outcome, and their recent partnership with Kajima Corporation of Japan provides significant balance sheet strength in support of the project.
<cite>Mark Fischer, Managing Director, Principal Investments at Qualitas</cite>
</blockquote>

The Fawkner amenities include an infinity pool atop the level seven podium, a health and wellness centre, open air courtyard, gymnasium, lounge areas, business facilities, theatre and cellar. Working collaboratively with the client and design team Icon Co. expect the project which is 80% sold to reach completion during mid 2017.

Also on Icon Co.'s agenda is the conversion of nearby 14 Queens Road. Comparatively more advanced than the Fawkner, the Queens Road build which is currently little more than a shell will see the delivery of private apartments and a Tyrian-branded serviced apartment hotel.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image7arthur.jpg" rel="gallery-all" title="The Arthur with test pod and the rendered finish. Image: Hallmarc"><img alt="" class="image-article-full-width-580px" height="270" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image7arthur.jpg?itok=9Gab8v6B" title="The Arthur with test pod and the rendered finish. Image: Hallmarc" width="580"></a>

<figcaption>The Arthur with test pod and the rendered finish. Image: Hallmarc</figcaption></figure>Developer Hallmarc is behind the mixed-use project which they reportedly purchased for $13 million during February 2013.

Set on a 2,326sqm site Arthur will include near on 100 apartments and Melboune's second Tyrian Serviced Apartments behind the existing 4.5 star Fitzroy location. Included within the build is a rooftop pool, dining, entertaining and fitness facilities.

The addition of the above two projects swells Icon Co.’s current Victorian build portfolio to well in excess of $500 million, with 2016 likely to see the company deliver $1,557 million worth of projects across three states.

Icon Co.'s largest current Melbourne project is Southbank's Shadow Play with the fledgling build valued at $126 million and set to add another 494 apartments upon its expected May 2018 completion date.
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silvermb

Icon Co. snare two unique apartment builds

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Australian based real estate investment manager Qualitas recently announced the acquisition of the Fawkner Centre at 499 St Kilda Road, in a move that will see the site redeveloped into high-end apartments. In a joint venture with LAS Group, the $300 million project dubbed ‘The Fawkner’ will transform the former commercial building into 253 apartments providing direct access to Fawkner Park, while offering expansive views to Port Phillip Bay and Albert Park.

The project initially began life under the stewardship of joint partners LAS Group and Malaysian developer IGB Corporation. After gaining approval during 2014 for an Elenberg Fraser rebirth accommodating 245 apartments, the project has since been reconfigured by Kerry Phelan and her design team at K.P.D.O.

The residential conversion will see all internals stripped before being reconfigured to one, two and three-bedroom apartments featuring five-star, hotel-like amenity. Capping the project will be a new reflective glazed facade.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/aerial_upd3_reduced.jpg" rel="gallery-all" title="499 St Kilda Road aerial. Image courtesy Qualitas"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/aerial_upd3_reduced.jpg?itok=Qgj2_WQj" title="499 St Kilda Road aerial. Image courtesy Qualitas" width="580"></a>

<figcaption>499 St Kilda Road aerial. Image courtesy Qualitas</figcaption></figure>According to Qualitas Managing Director – Real Estate Principal Investments, Mark Fischer, The Fawkner is largely driven by a desire to cater to the owner-occupier and downsizer market who appreciate generously sized apartments with excellent amenity and a standard of finish that is expected of St Kilda Road apartment developments.

<blockquote>
The focus for both ourselves when we became involved and LAS Group was that this is somewhat an irreplaceable location and a rather unique opportunity to have residential connected directly to Fawkner Park. Ideally the purchaser profile for a project like this is going to be someone very discerning, someone who has lived in quite a nice family home and is seeking a very clever and intelligent floor plan and strong level of finishes in the project.

So we spent significant time reworking the floor plans again, and that’s really where K.P.D.O came into the project initially, as an interiors firm but I think the value Kerry and her team have added to the project is outstanding. The floor plans are to a level now where purchasers will see them as a high levels will see them as a high level, quality product as opposed to the more traditional cookie cutter apartment floor plans that are out there.

K.P.D.O is not solely an interiors practice, they are a strong, bespoke architectural firm, and they had some fantastic ideas on the development of the façade. Obviously we’re going through a conversion of an existing office building to high end residential so you really need something to be done with the façade to tie in with what we’re trying to achieve in terms of product quality.
<cite>Mark Fischer</cite>
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<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image154.jpg" rel="gallery-all" title="Elenberg Fraser's scheme to that of K.P.D.O.'s"><img alt="" class="image-article-full-width-580px" height="243" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image154.jpg?itok=QEkS6Ef9" title="Elenberg Fraser's scheme to that of K.P.D.O.'s" width="580"></a>

<figcaption>Elenberg Fraser's scheme to that of K.P.D.O.'s</figcaption></figure>The façade design developed by K.P.D.O. plays on the concept of reflectivity drawing on its park setting, while allowing for a different visual experience from various angles around the site. The location and views on offer essentially dictated that the project had to deliver a quality product to prospective purchases, as development sites bordering significant parks are becoming increasingly scarce.

<blockquote>
On a global scale, there are very limited opportunities to live directly within and amongst a mature parkland such as Fawkner Park. There are only a handful of examples in other global cities such as London, New York and Tokyo of premium residential buildings being on a parkside location, so this project has unparalleled attributes.

As the project is an existing office structure, we are able to retain the high ceilings and the building has been re-designed to deliver larger apartments, offering  purchasers an opportunity to consolidate apartments

This project is an example of how ageing office buildings along St Kilda Road can be converted into market-leading residential developments – the market has talked for a while about office-to-residential conversions, however this will be one of the first examples to launch in the market in recent times, and certainly the first of this scale, making it a unique offering
<cite>Mark Fischer</cite>
</blockquote>

Resident facilities will include an impressive porte-cochere from St Kilda Road, 24-hour concierge service for residents, wine room and cellar, theatre, swimming pool, gymnasium, steam and massage rooms, children’s play spaces and communal meeting areas.

The project is currently in what Fischer describes as a “coming soon” phase and there is currently a display gallery available by appointment for VIP’s allowing potential purchasers to take in the views. The project will be officially launched to the market in the coming months and represents the second venture between Qualitas and LAS Group in recent times, following the recent completion of the Summerhill Shopping Centre in Melbourne's north. The Fawkner will further solidify this relationship.
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Laurence Dragomir

Qualitas and K.P.D.O. provide The Fawkner with added impetus

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No <a href="/tag/super-tuesday">Super Tuesday</a>-like announcement in sight but State Planning Minister Matthew Guy has in recent days approved six additional towers throughout inner city Melbourne.

The Australian Financial Review has today reported the approval of three key projects: 888 Collins Street in Docklands, 2 Riverside Quay on Southbank and 499 St Kilda Road.

Additionally Minister Guy announced via twitter that 9 Mackenzie Street, 605 Lonsdale Street and 28-66 Dorcas Street have also been approved.

2 Riverside Quay aside, the five remaining projects are largely residential and represent an additional 2,187 apartments into Melbourne's development pipeline. Of those residential projects approved, Lend Lease's 888 Collins Street and Far East Consortium's The Fifth at 605 Lonsdale Street have already moved to registration and sales.

Recently Mirvac Group snared PriceWaterhouseCoopers as tenant for the forthcoming 20,000 square metre 2 Riverside Quay commercial development, increasing the likelihood that three of the six projects outlined today will advance to construction this financial year.

Details on each project can be viewed by clicking the Urban.com.au Project Database links below.
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The Fawkner

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Development information for The Fawkner

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News about The Fawkner

Icon Co. snare two unique apartment builds

Qualitas and K.P.D.O. provide The Fawkner with added impetus

Six towers approved for Melbourne

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