122 Roseneath St

122 Roseneath St - 122 Roseneath Street, Clifton Hill

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Saving up a house deposit can take years, and over those years property prices are likely to rise with inflation – making many first home buyers feel like they're chasing shifting goalposts. Do you buy with a smaller deposit and secure a cheaper property? Or do you grow your nest egg and buy your home a few years down the track? What if you could freeze time and buy at an agreed purchase price today, giving you a set goal to work towards?

Thanks to <a href="https://www.urban.com.au/news/introducing-the-assemble-model-a-new-pathway-to-apartment-buying-and-ownership">housing models like Assemble</a>, this concept is becoming a reality.

<h2 class="rtecenter">ASSEMBLE launches rent-with-an-option-to-buy model in Australia</h2>

<a href="https://www.urban.com.au/developers/assemble">Assemble</a> is a housing model that aims to <a href="https://www.urban.com.au/news/first-home-buyers-camp-overnight-to-secure-affordable-property-in-geelong">disrupt the property unaffordability cycle</a> by providing more attainable housing finance options, and essentially giving first home buyers the independence and <a href="https://www.urban.com.au/guides">confidence</a> needed to enter the property market. The Assemble team, led by managing director Kris Daff, identified a problem – out of reach house prices and insecure lease tenure. Four years ago, Assemble began researching North American and Western European co-operative development models and decided to launch their own rent-with-an-option-to-buy model in Australia.

<blockquote>
“We’ve all watched the housing market become out of reach for many Australians with no option other than the traditional rental market. It’s unusual for renters to be offered leases longer than 12 months; this means many renters are moving every 12 months, which is an incredibly disruptive and stressful living situation.”
</blockquote>

Kris Daff, Assemble Managing Director

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/macaulay_rd_slider_1-2_0.jpg" rel="gallery-all" title="Assemble's 393 Macaulay Road, Kensington"><img alt="" class="image-article-full-width-580px" height="383" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/macaulay_rd_slider_1-2_0.jpg?itok=MmzGEo10" title="Assemble's 393 Macaulay Road, Kensington" width="580"></a>

<figcaption>Assemble's <a href="/buildings/38-albermarle-st-393-macaulay-road-kensington">393 Macaulay Road, Kensington</a></figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/macaulay_rd_slider_10.png" rel="gallery-all" title="Assemble's 393 Macaulay Road, Kensington"><img alt="" class="image-article-full-width-580px" height="383" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/macaulay_rd_slider_10.png?itok=WGdCgyx8" title="Assemble's 393 Macaulay Road, Kensington" width="580"></a>

<figcaption>Assemble's <a href="/buildings/38-albermarle-st-393-macaulay-road-kensington">393 Macaulay Road, Kensington</a></figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/screen_shot_2019-11-13_at_3.14.20_pm.png" rel="gallery-all" title="Assemble's 393 Macaulay Road, Kensington"><img alt="" class="image-article-full-width-580px" height="190" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/screen_shot_2019-11-13_at_3.14.20_pm.png?itok=n2iZsfhX" title="Assemble's 393 Macaulay Road, Kensington" width="580"></a>

<figcaption>Assemble's <a href="/buildings/38-albermarle-st-393-macaulay-road-kensington">393 Macaulay Road, Kensington</a></figcaption></figure><h2 class="rtecenter">How does the Assemble model work?</h2>

Residents of an Assemble property will be given a secure grace period to decide whether they would like to purchase their home upon lease maturity. If the resident does not wish to buy, they can still get their bond back like a typical lease agreement. However, if they wish to proceed with the sale, then they can secure their home for the sale price agreed to at the beginning of the tenancy – meaning any value increase over the construction and lease period it the buyer’s own financial gain.

<blockquote>
“The purchase price is fixed today, so residents know what they can purchase the apartment for in seven years. Given inflation, construction cost increases and property history, we believe our prices are conservative. Even if the property market only increases 4% over that time, residents can expect to be paying 20% less than market averages at the time of purchase.”
</blockquote>

Kris Daff, Assemble Managing Director

<h2 class="rtecenter">Tenure certainty a key catalyst behind homeownership</h2>

One of the key drivers for owner-occupier buyers to secure property is for the sense of stability it provides. It can be difficult to secure a rental for longer than a 12-month period, making it especially difficult for families with children who attend the local school to constantly relocate, and sometimes property maintenance can suffer if neglected by an unattentive landlord, making the home unpleasant to live in.

<blockquote>
“We strongly believe that everyone deserves the opportunity to access stable housing. The stability and certainty of a long-term lease enables residents to stay in one place for a long period, to make connections and establish a network. Things some people take for granted like getting to know the local GP, getting children into schools and making long term friends are more possible when people are provided with tenure certainty.”
</blockquote>

Kris Daff, Assemble Managing Director

While buying a home is not an option for a lot of renters in Australia due to the high cost of living and financial stability, rent-to-own options can provide a smoother transition into homeownership even for those who have written off buying in the current property market completely.

<h2 class="rtecenter">Assemble enabled first home buyers Fenella and Lee to break into the property market</h2>

CASE STUDY

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/ap_stories_323_web.jpg" rel="gallery-all" title="Lee Johnston and Fenella McGowan. Photo: Tom Ross."><img alt="" class="image-article-full-width-580px" height="870" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/styles/article_full_width_580px/public/pictures/article-images/ap_stories_323_web.jpg?itok=ZmLtRMNK" title="Lee Johnston and Fenella McGowan. Photo: Tom Ross." width="580"></a>

<figcaption>Lee Johnston and Fenella McGowan. Photo: Tom Ross.</figcaption></figure>First home buyers Fenella McGowan and her husband Lee Johnston had been encouraged to explore the option of 'rent-with-an-option-to-buy' by two friends who had already bought into the model. Fenella explained that unless they had looked into this opportunity, they couldn’t have afforded to buy into the current market.

<blockquote>
“[Assemble] seemed like the only way my husband could break in to the market to be honest! We were finding saving for an unknown really difficult, especially when you continually see the market prices rise. It can be really demotivating. This gave us the opportunity to lock in a space, in a suburb we love with the knowledge of how much exactly we need to save.”
</blockquote>

Fenella McGowan, Assemble property buyer

The couple already lives in <a href="/developments/kensington-vic-3031">Kensington</a> and wanted to remain in the area, so when they heard about Assemble’s new development, they decided to jump at the opportunity and were glad they did.

<blockquote>
“Both my husband and I are looking forward to finally owning a space of our own… I’m actually possibly most excited about having a bath! There’s also the added luxury of being able to build up close relationships with your neighbours – something of which can be a little harder when you’re in a stand-alone home. Especially considering we’re expecting our first child; we feel really positive about the added level of security in that sense.”
</blockquote>

Fenella McGowan, Assemble property buyer

<h2 class="rtecenter">What added benefits do Assemble homes offer buyers?</h2>

1. Financial security

Assemble has worked closely with ANZ to assess the mortgage serviceability of their homes, catering to a household income of $60,000 and upwards – and are also committed to providing at least 70% affordable housing to low- and moderate-income earners.

Buyers will also receive free financial coaching to buyers and explore the possibility of bulk buying discounts for expenses such as energy, data, and groceries with the goal of reducing household expenses by approximately 20%.

2. Ability to customise your home

Even during the rental period, residents will have the freedom to customise their home and won’t need permission for superficial improvements such as interior painting or installing a cat/dog door.

3. Outstanding sustainability credentials

Assemble projects have a goal to achieve a minimum 7-7.5 star NatHERs rating across all developments. Each project also adopts several passive design principles including orientation, shading, cross-flow ventilation and external circulation, green roofs and communal open space.

4. Emphasis on communal space

Assemble has practical community spaces such as workshops, a lending library, edible gardens, laundry and clotheslines, flexible communal rooms with a kitchen, dog washing facilities and kids play areas.

5. Assemble are planning for the future

Assemble Managing Director Kris Daff explains that the team is highly dedicated to future-proofing their properties by negotiating extended warranties and maintenance obligations with suppliers and contractors.

<blockquote>
“We ensure the materials we choose are not only beautiful in their design but are also durable, age well and are responsibly sourced.”
</blockquote>

Kris Daff, Assemble Managing Director

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/fieldwork_roseneath_ctatjana-plitt_57a9392.jpg" rel="gallery-all" title="Assemble's 122 Roseneath Street, Clifton Hill"><img alt="" class="image-article-full-width-580px" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/fieldwork_roseneath_ctatjana-plitt_57a9392.jpg?itok=NbHQL9i3" title="Assemble's 122 Roseneath Street, Clifton Hill" width="580"></a>

<figcaption>Assemble's <a href="/buildings/122-roseneath-st-122-roseneath-street-clifton-hill">122 Roseneath Street, Clifton Hill</a></figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/fieldwork_roseneath_ctatjana-plitt_57a8844.jpg" rel="gallery-all" title="Assemble's 122 Roseneath Street, Clifton Hill"><img alt="" class="image-article-full-width-580px" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/fieldwork_roseneath_ctatjana-plitt_57a8844.jpg?itok=FQzT2Qeo" title="Assemble's 122 Roseneath Street, Clifton Hill" width="580"></a>

<figcaption>Assemble's <a href="/buildings/122-roseneath-st-122-roseneath-street-clifton-hill">122 Roseneath Street, Clifton Hill</a></figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/fieldwork_roseneath_ctatjana-plitt_57a9223-1_0.jpg" rel="gallery-all" title="Assemble's 122 Roseneath Street, Clifton Hill"><img alt="" class="image-article-full-width-580px" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/fieldwork_roseneath_ctatjana-plitt_57a9223-1_0.jpg?itok=Fav3tsKK" title="Assemble's 122 Roseneath Street, Clifton Hill" width="580"></a>

<figcaption>Assemble's <a href="/buildings/122-roseneath-st-122-roseneath-street-clifton-hill">122 Roseneath Street, Clifton Hill</a></figcaption></figure>Lead image: Assemble property buyers, Fenella McGowan and Lee Johnston. Photo: Tom Ross.
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Olivia Round

Rent with an option to buy: The housing model helping first home buyers into the property market

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In June last year, ICON Developments acquired the Balaclava site on the corner of Inkerman and Nelson Streets for $9.5 million, with a goal to transform the section into 27 two, three- and four-bedroom townhomes. The permit to excavate and build across the 2,500 square meter site has recently been granted, with demolition works already underway.

According to an analysis by Select Residential Property Research, Balaclava is one of Melbourne’s leading suburbs in terms of price growth, with an anticipated value increase of 20% in the next three years.

The MAArchitects-designed development has been named Inkerman &amp; Nelson (paying homage to the sites cross streets) and will comprise of a village of six detached buildings. Each home features flexible floorplans for interchangeable rooms including the option of a whole floor living area on the ground or second floor. In addition to spacious, open-plan interiors, the townhomes will also include large backyards and some also include a rooftop terrace.

ICON Senior Development Manager, Georgina Goldsworthy explains that the development aims to accommodate the changing needs of buyers by offering flexible townhome living options within Melbourne's inner suburbs.

<blockquote>
“Inkerman &amp; Nelson has been developed around an ethos of flexible living – we’re offering purchasers a variety of functional and flexible layouts with the opportunity to select custom joinery features to truly make the home theirs."
</blockquote>

The concept seamlessly integrates the luxuries of traditional detached dwellings, with modern, smaller footprint living – which is perfect for those not looking to give up their home for apartment living any time soon.

<blockquote>
“Inkerman &amp; Nelson also addresses a gap in the market for family-sized, small footprint living. They’re also comparable to the average two to three-bedroom terrace house.”
</blockquote>

Georgina Goldsworthy, ICON Senior Development Manager

Inkerman &amp; Nelson sales will commence in October this year, with completion slated for Q3 2021.

<h2>ICON’S PREVIOUS TOWNHOME DEVELOPMENTS</h2>

<h3>122 Roseneath St, Clifton Hill</h3>

Located in the heart of Clifton Hill, 122 Roseneath Street perfectly epitomizes idyllic communal living with a shared terrace barbeque area, herb gardens, workshop, communal laundry and more. The site’s historic Brutalist structure has been partially retained and incorporated into the design.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/fieldwork_roseneath_ctatjana-plitt_57a9202-1.jpg" rel="gallery-all" title="122 Roseneath Street exterior. Credit: Fieldwork"><img alt="" class="image-article-full-width-580px" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/fieldwork_roseneath_ctatjana-plitt_57a9202-1.jpg?itok=q1ax6em9" title="122 Roseneath Street exterior. Credit: Fieldwork" width="580"></a>

<figcaption>122 Roseneath Street exterior. Credit: Fieldwork</figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/fieldwork_roseneath_ctatjana-plitt_57a9223-1.jpg" rel="gallery-all" title="122 Roseneath Street communal workspace. Credit: Fieldwork"><img alt="" class="image-article-full-width-580px" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/fieldwork_roseneath_ctatjana-plitt_57a9223-1.jpg?itok=ncdy_srg" title="122 Roseneath Street communal workspace. Credit: Fieldwork" width="580"></a>

<figcaption>122 Roseneath Street communal workspace. Credit: Fieldwork</figcaption></figure><h3>Cantala, Caulfield North</h3>

Cantala’s built form comprises of sweeping art deco curves, with warm timber and ample glazing boasting timeless design from every aspect. Meticulous, landscaped communal gardens and an elongated lap-pool provide residents with plenty of spaces to relax and enjoy nature.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/capi_b8a7f98e42ae6159dfe95018b2492a2e_7b783c5b52f6779dfeb8a66f5fa9f681.jpeg" rel="gallery-all" title="Cantala exterior. Credit: ICON Developments"><img alt="" class="image-article-full-width-580px" height="327" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/capi_b8a7f98e42ae6159dfe95018b2492a2e_7b783c5b52f6779dfeb8a66f5fa9f681.jpeg?itok=HYF-4M-R" title="Cantala exterior. Credit: ICON Developments" width="580"></a>

<figcaption>Cantala exterior. Credit: ICON Developments</figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/capi_b8a7f98e42ae6159dfe95018b2492a2e_421c99df0e50f1fab01ace7282595aa8.jpeg" rel="gallery-all" title="Cantala pool area. Credit: ICON Developments"><img alt="" class="image-article-full-width-580px" height="327" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/capi_b8a7f98e42ae6159dfe95018b2492a2e_421c99df0e50f1fab01ace7282595aa8.jpeg?itok=4NCg-h8C" title="Cantala pool area. Credit: ICON Developments" width="580"></a>

<figcaption>Cantala pool area. Credit: ICON Developments</figcaption></figure><h3>Harpers Lane, St Kilda</h3>

ICON Developments and Neometro have already collaborated with MAArchitects on Harpers Lane – a series of timeless apartments with open plan layouts, high-stud ceilings, and natural light and airflow. Residents can enjoy a morning coffee at the on-site café, Harper’s Kitchen or relax in the sunshine on their private deck.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/harper-lane-018-edit-1585x1080.jpg" rel="gallery-all" title="Harper's Lane exterior. Credit: ICON Developments"><img alt="" class="image-article-full-width-580px" height="395" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/harper-lane-018-edit-1585x1080.jpg?itok=QLDPFCfv" title="Harper's Lane exterior. Credit: ICON Developments" width="580"></a>

<figcaption>Harper's Lane exterior. Credit: ICON Developments</figcaption></figure><figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/harper-lane-_012-720x1080.jpg" rel="gallery-all" title="Harper's Lane cafe. Credit: ICON Developments"><img alt="" class="image-article-full-width-580px" height="870" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/harper-lane-_012-720x1080.jpg?itok=WUKaeMkB" title="Harper's Lane cafe. Credit: ICON Developments" width="580"></a>

<figcaption>Harper's Lane cafe. Credit: ICON Developments</figcaption></figure>Lead image: Inkerman &amp; Nelson aerial view. Credit: ICON Developments.
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Approval granted for Balaclava’s latest townhome development

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Here at Urban.com.au, we love to track developments from the moment they are lodged for town planning consideration to construction, and through to completion. 122 Roseneath Street represents one such project that we have been fortunate enough to follow over the course of its life cycle, having first been profiled on Urban.com.au way back in <a href="https://www.urban.com.au/news/in-detail-122-138-roseneath-street-clifton-hill">October 2015</a> and being added to our database in August of the same year.

This almost four year journey came to a close last month with the first residents moving into the progressive development in Clifton Hill. With community engagement and social connectivity as two of its greatest drivers, 122 Roseneath Street has been delivered by a collective of socially engaged and design oriented joint development partners comprising ICON Developments, Wulff Projects and Assemble.

Designed by Fieldwork, 122 Roseneath St. comprises 65 homes with a mix of one, two and three bedroom apartments, and two and three bedroom townhouses, in addition to a retail space and resident workshop space within three buildings.

Holistically the development is characterised by its raised landscaped spines or laneways, which provide circulation and access for residents but also adequate building separation for privacy while also ensuring a green aspect. The three buildings are arranged around these green spines with a taller central apartment building in between and two rows of townhouses along the east and west boundaries transitioning down in scale to respond to neighbours. 

The raised landscape spaces allow for parking below while also creating a quasi-public space - there are no gates preventing access to the public but by raising the space and providing access via a series of stars there is some delinieation between public and private use.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/fieldwork_roseneath_ctatjana_plitt_57a8844.jpg" rel="gallery-all" title="The spines provide a green buffer and outlook between buildings. Image: Tatjana Plitt"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/fieldwork_roseneath_ctatjana_plitt_57a8844.jpg?itok=9oN03ntU" title="The spines provide a green buffer and outlook between buildings. Image: Tatjana Plitt" width="580"></a>

<figcaption>The spines provide a green buffer and outlook between buildings. Image: Tatjana Plitt</figcaption></figure>According to the joint development partners, the approach employed for 122 Roseneath St. project represents a growing trend in Australia’s apartment market,  which incorporates human-centred design driven by shared values and psychographics of residents and the local community.

The joint development partners say that by adopting a community-led approach, they were able to attract a diverse yet like-minded group of purchasers, resulting in a housing typology that reflects the community’s needs and aspirations for the neighbourhood.

The development team, undertook a comprehensive community engagement process throughout key moments along the project's life cycle, including early engagement with local residents during town planning and organising presentations which sought feedback from prospective purchasers prior to sales and again during construction. 

Prior to the finalisation of the building’s design, the developers conducted 12 stage one design presentations which were attended by 450 people, and a further 7 stage two design presentations which were attended by 280 people.

Feedback received during these sessions informed the inclusion of a communal room for flexible uses (e.g. yoga and kids play during the day and entertaining at night), a laundry, a workshop space for bike repairs and dog washing, and edible herb garden, external operable shutters and a rooftop deck for townhouses.

This early engagement with local residents and the greater community ensured that the project earned the support of the majority of the community, avoiding VCAT and generating a positive result for locals, residents, and the development team.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/fieldwork_roseneath_ctatjana_plitt_57a8769.jpg" rel="gallery-all" title="The communal landscaped laneways. Image: Supplied"><img alt="" class="image-article-full-width-580px" height="450" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/fieldwork_roseneath_ctatjana_plitt_57a8769.jpg?itok=CUAGUvYq" title="The communal landscaped laneways. Image: Supplied" width="580"></a>

<figcaption>The communal landscaped laneways not only provide access but dwell spaces. Image: Tatjana Plitt</figcaption></figure>You can track 122 Roseneath Street's four-year journey on  Urban/Urban.com.au via the links below:

<ul>
<li><a href="https://www.urban.com.au/news/in-detail-122-138-roseneath-street-clifton-hill">In detail: 122-138 Roseneath Street, Clifton Hill</a></li>
	<li>
	<a href="https://www.urban.com.au/news/assemble-papers-and-open-house-present-the-brutalist-block-party">Assemble Papers and Open House present the Brutalist Block Party</a>
	</li>
	<li>
	<a href="https://www.urban.com.au/news/social-connectivity-is-at-the-heart-of-122-roseneath-street">Social connectivity is at the heart of 122 Roseneath Street</a>
	</li>
	<li>
	<a href="https://www.urban.com.au/news/love-me-tender-projects-currently-at-tender-that-will-begin-in-2017">Love me tender: projects currently at tender that will begin in 2017</a>
	</li>
	<li>
	<a href="https://www.urban.com.au/news/on-site-with-wulff-projects-part-02-122-roseneath-street-clifton-hill">On site with Wulff Projects (Part 02) : 122 Roseneath Street, Clifton Hill</a>
	</li>
</ul>
We've also uploaded a number of photos from my site visit with Kyle on the <a href="/buildings/122-roseneath-st-122-roseneath-street-clifton-hill">122 Roseneath Street project page</a>. Be sure to check them out. 

<h2>ICON Development's Kyle Reeves:</h2>

<blockquote>
“By speaking directly to our audience, we have created homes that truly reflect purchasers’ preferences and have fostered a genuine sense of community. 122 Roseneath St. demonstrates how a thoughtful, community-led approach to design can achieve strong social, cultural and commercial outcomes,” said Kyle Reeve, senior development manager at ICON Developments.

The success of the approach, which resulted in sales of over 80 per cent on the first day of launch and the remaining homes sold out within 8 weeks, meant that the developers saved $1 million on sales and marketing costs, which was then reinvested back into the building.

Residents, which consist of 85 per cent owner-occupiers, have now moved into the development of 47 apartments and 18 townhouses and represent a mix of downsizers, families, single people, and first home buyers.

The tailored approach resonated with purchasers and resulted in a high owner-occupier rate. By focusing on the role of psychographics, we were able to attract all types of buyers, from downsizers, young families, single people, first home buyers, many with children and pets, to create a community of like-minded residents. 122 Roseneath St. is an affirmation in the true value of upfront community engagement.

Lots of buyers are sceptical about buying off the plan, and I think this is rooted in the traditional lack of communication between developers and purchasers. What this model really did was open up the doors and facilitate this two-way conversation.

The model wasn’t necessarily about driving profit but testing a new approach which could assist with managing risk and delivering a better quality end product. The ability to bring potential purchasers along on the planning and design journey meant that when the time came to sell the apartments, we were very confident we had a product that purchasers wanted, at a price they were willing to pay".
</blockquote>
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Laurence Dragomir

A 4-year journey comes to a close - 122 Roseneath Street, a retrospective

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In response to escalating property prices and a lack of quality housing options, <a href="/architects/make-architecture">Make Ventures (MAKE)</a> and <a href="https://www.urban.com.au/developers/assemble">Assemble</a> have partnered to launch the Assemble Model, which aims to offer stability on rent, certainty on price, financial coaching and community services to support residents on their path to home ownership

The proponents argue that the conventional off-the-plan development model is largely failing to address people’s expectations of quality and aspirations for the community. 

To combat this, the team at MAKE have spent the past three years working on a proprietary development model to improve housing affordability. This follows the successful delivery of over $2 billion worth of development over the last 15 years and complements their current portfolio of over $1.5 billion of urban renewal projects.

MAKE undertook research of build-to-rent markets and operators in North America and Europe, before engaging KPMG and Arnold Bloch Leibler (ABL) to help refine a financial model that delivers sufficient long-run annualised investment returns to ultimately attract direct investment from superannuation funds into the Australian housing market.

The model is an adaptation of the built-to-rent model with one of the key distinctions being that the liquidity event is via a sale to residents individually, rather than selling the asset in one line to an institutional investor.

Following refinement of the model, MAKE identified the need for a deep community and service offering to enhance the proprietary nature of the model and underpin equity in the brand.

Enter Assemble, a residential developer focused on small footprint projects and the culture of living closer together, who over the last six years via its Assemble Papers publication, has explored the culture of living closer together a wide spectrum of fields, and in turn developed a large community of passionate and loyal followers.

More recently, Assemble put these ideas into practice through its first development in partnership with <a href="https://www.urban.com.au/developers/wulff-projects">Wulff Projects</a> and <a href="https://www.urban.com.au/developers/icon-developments">Icon Developments</a> in Roseneath Street, <a href="/new-apartments/clifton-hill-vic-3068">Clifton Hill</a>, comprising 48 apartments and 18 townhouses. Assemble led the community engagement, design presentations and sales process contributing towards a record result with 80% of homes sold on the first day of sales, 95% of which to owner-occupiers and 60% of which were from the Assemble Papers reader community.

The project received the 2016 Victorian Premier’s Design Award for excellence in Service Design and construction for the project is on track for completion in August 2018.

Once it was determined that the two brands shared common goals, values and provided complementary skills, MAKE restructured and took a majority interest in Assemble. This provided it with the capital and infrastructure to become an end-to-end property developer and community manager, and as a result, the brand for the new development model will fall under the Assemble banner.

With the first project underway and site acquisitions pending, the medium to long-term plan for Assemble is to develop and manage a portfolio of up to 40 residential assets totalling approximately 4,000 homes across major capital cities, providing a platform for institutional investment into residential housing and a pathway to home ownership for those currently locked out of the inner-city housing market.

Equity has been secured for the first three projects and discussions are progressing with superannuation funds to become the medium to longer-term capital partner for the business

<h2>393 Macaulay Road, Kensington </h2>

[smartcode_project:default project_id=8415]

The first project to be delivered under the Assemble Model will be <a href="/buildings/38-albermarle-st-393-macaulay-road-kensington">393 Macaulay Road, Kensington</a>. Located three kilometres north-west of <a href="https://www.urban.com.au/new-apartments/melbourne-vic">Melbourne’s CBD</a> in the wide, tree-lined streets of the industrial suburb, the building is sited between <a href="/new-apartments/moonee-ponds-vic-3039">Moonee Ponds</a> Creek to the east and the <a href="/new-apartments/maribyrnong-vic-3032">Maribyrnong</a> River to the west and has been designed to encourage and foster a new community.

Identified as one of Resilient Melbourne’s Resilient Communities (an initiative of 100 Resilient Cities – pioneered by the Rockefeller Foundation), 393 Macaulay Rd will encourage greater understanding of how to create more connected communities that are both sustainable and financially viable

Following extensive consultation with the City of Melbourne, a town planning application has been submitted for the Fieldwork-designed building, which will upon completion comprise 73 apartments over 8 levels. ANZ has approved its first development and investment facility for the Kensington project, whereby it will provide construction funding without the usual pre-sale requirements.

The design is centred around a landscaped, open-air walkway that will provide apartments with cross-flow ventilation and dual aspect natural light. The entire community will be connected through communal spaces on the upper and ground floors which include places for work, eating and leisure.

Additionally, the design team at Fieldwork has adopted a "less-is-more approach with the design, where quality is the defining factor." The aim is for the building to improve with age through durable materials, flexible spaces, good access to natural light, cross-flow ventilation, strong connection between indoor and outdoor spaces, high-quality fixtures and fittings, robust energy systems and integrated landscaping.

At its core, 393 Macaulay Road is about implementing a clear set of standards that promote a better quality of life, while also allowing residents a greater degree of customisation than the market currently offers.

The original heritage building, designed by art deco architect Harry A. Norris will be restored and the facade retained, embedding the design within its industrial context.

<figure><a href="/buildings/38-albermarle-st-393-macaulay-road-kensington"><img alt="" class="image-article_full_width_580px" height="383" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/styles/article_full_width_580px/public/pictures/article-images/macaulay_rd_slider_1-2.jpg?itok=HQesSiu7" title="393 Macaulay Road will be the first project delivered under the Assemble model. Image: Assemble" width="580"></a>

<figcaption>393 Macaulay Road will be the first project delivered under the Assemble model. Image: Assemble</figcaption></figure><h2>The Assemble Model</h2>

<ul>
<li>Prior to construction, residents sign a 5-year lease with the option to purchase their home for a fixed price at the end of the term.</li>
	<li>The purchase price is agreed up front and is calculated as today’s price with fixed 1.75% increases per year until you buy in approximately 7 years (i.e. 2 years of building and 5 years of leasing).</li>
	<li>Rent is agreed up front for the term of the lease and is calculated at a market rate with fixed 2.5% increases per year over the 5-year lease.</li>
	<li>The lease and option to purchase is secured by paying a refundable amount of 1% of the purchase price prior to the start of construction (e.g. $5k for a $500k apartment).</li>
	<li>Over the 5-year lease period, Assemble will support residents on their pathway to ownership via not-for-profit financial coaching services and bulk-buying initiatives to leverage economies of scale (e.g. internet, utilities, farm-direct groceries, insurance), Assemble will also have an on-site team to help with the day-to-day chores (e.g. parcel pick-up and drop-off, dry-cleaning, dog walking and apartment cleaning) and community building initiatives.</li>
	<li>After 5 years, residents can exercise the option to purchase the property at the fixed price, with the 1% refundable amount contributing towards the purchase price.</li>
</ul>
<figure><a href="/buildings/38-albermarle-st-393-macaulay-road-kensington"><img alt="" class="image-article_full_width_580px" height="527" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/styles/article_full_width_580px/public/pictures/article-images/macaulay_rd_slider_2-1.png?itok=Gbxj1p5x" title="393 Macaulay Road, Kensington. Image: Assemble" width="580"></a>

<figcaption>393 Macaulay Road, Kensington. Image: Assemble</figcaption></figure><h2>What they say</h2>

<blockquote>
The Assemble Model is the culmination of three years of research, both locally and overseas - and applying these learnings to the Australian context. The model aims to address the fundamental desire for the majority of Australians to own their own home – and is a direct response to multi-level government policies on housing affordability.

By locking in the price today, you are protected from rapid property price increases. You have seven years to save towards your deposit and five years to see if your home lives up to your expectations. Get to know your home, your neighbours and community before you decide to buy, and you can exit the lease or not proceed with the purchase at any time 
Any increase in the market value of your home above the fixed price, is to your benefit. It’s about giving people an opportunity to get a foothold in tomorrow’s housing market today.

- Kris Daff, Managing Director, Assemble and MAKE
</blockquote>

 

<blockquote>
What excites me in particular about the Assemble Model is a greater alignment of interest between the developer and resident compared to the off-the-plan model. We have to deliver high quality buildings that age gracefully and foster a genuine community. Design will be at the forefront of the Assemble Model to create homes that are functional and beautiful and that we’d genuinely want to live in ourselves.

Having designed many high quality apartment projects over the last 17 years, I’ve been frustrated that a lot of my team members can’t afford to buy into the projects they’re working on. I’m excited that the Assemble Model will provide them with the opportunity to do so in a supported and flexible way.

- Quino Holland, Design Director, Assemble and Director, Fieldwork
</blockquote>

 

<blockquote>
A tight-knit community doesn’t just grow overnight. We believe that with the right community infrastructure in place - we can support our residents to build strong relationships with their neighbours.

- Abbie Freestone, Head of Community, Assemble
</blockquote>
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Introducing the Assemble Model: A new pathway to apartment buying and ownership

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The next instalment in the Collectivity Talks series presented by Communications Collective, in partnership with Open House Melbourne will focus on the theme of <a href="https://tickets.myguestlist.com.au/v25b0e353396b8d/collectivity-talks-designing-for-life-/evs5b0e35339b86c/">Designing for Life</a>.

A group of industry experts comprising architects and developers will form part of a <a href="https://tickets.myguestlist.com.au/v25b0e353396b8d/collectivity-talks-designing-for-life-/evs5b0e35339b86c/">panel discussion</a> taking place on Wednesday 18 July to discuss good apartment design.

As Melbourne's population balloons and the supply of new housing attempts to cater to demand, recent measures such as the introduction of <a href="https://theurbandeveloper.com/articles/victoria-releases-updated-apartment-design-guidelines" target="_blank"> Better Apartments Design Standards</a> (BADS) in Victoria, and density controls within the Capital City Zone have attempted to improve the livability of our city and the quality of our built environment.

Further efforts by the <a href="https://participate.melbourne.vic.gov.au/amendmentc308">City of Melbourne</a> and the <a href="https://www.urban.com.au/news/victorian-budget-fishermans-bend-to-get-5-million-to-complete-planning-work">State Government</a> are being discussed to raise the design standard of the external appearance of buildings, the quality of finishes and to ensure they contribute positively to the streetscapes.

So what makes a well-designed apartment? And how do we create apartments that will stand the test of time and nurture those who live within them?

The panel will discuss how architects and developers are responding to BADS and the effect they have had on the standard of design across the state.

Good design can take on many forms and small apartments aren't necessarily poor apartments if they are well designed.

In recent times there has also been debate over the nature of more performance-based design standards in lieu of prescriptive, as a number of existing apartments which are considered to be good designs would fail the BADS criteria.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/insat_coll.jpg" rel="gallery-all" title="The Designing for Life panel. "><img alt="" class="image-article-full-width-580px" height="347" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/insat_coll.jpg?itok=j1cUYl4W" title="The Designing for Life panel. " width="580"></a>

<figcaption>The Designing for Life panel.</figcaption></figure>The discussion panel will include pioneers of medium-density projects, Karen Alcock, Principal of MAArchitects, and Kerstin Thompson, Principal of Kerstin Thompson Architects, who will share their views on how to create projects with a sense of place, integrity, and solidity.

Kyle Reeve, Development Manager of ICON Developments, and Mike McCormack, Director of Milieu, will discuss how developers are taking an intelligent approach to respond to the changing needs of buyers.

Urban.com.au has previously highlighted projects from the panel members such as <a href="/buildings/breese-street-204-206-albion-street-brunswick">Breese Street by Milieu</a>, <a href="https://www.urban.com.au/news/antipodean-style-another-design-sensitive-apartment-project-for-brunswick-east">Little Miller Street by KTA (with Breathe Architecture)</a>, and <a href="https://www.urban.com.au/news/on-site-with-wulff-projects-part-02-122-roseneath-street-clifton-hill">122 Roseneath Street by ICON Developments</a> (in partnership with Wulff Projects and Assemble Projects).

The session, which will be hosted at the Centre for Contemporary Photography, will be moderated by Genevieve Brannigan, Director of Communications Collective.

<h2>Where:</h2>

Centre for Contemporary Photography

404 George St

Fitzroy, VIC 3065 Australia

<h2>When:</h2>

6-9pm Wednesday

18 July 2018

Tickets to Designing for Life can be purchased <a href="https://tickets.myguestlist.com.au/v25b0e353396b8d/collectivity-talks-designing-for-life-/evs5b0e35339b86c/">here</a>.
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Collectivity Talks - Designing for Life

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Following on from <a href="https://www.urban.com.au/news/on-site-with-wulff-projects-part-01-newry-street-richmond">Part 01</a> of Urban.com.au's site tour with Adam Wulff of Wulff Projects, comes Part 02 - 122 Roseneath Street. Developed in partnership with Icon Development and Assemble Projects, the small footprint development is progressing on site at a rapid pace, and like Wulff's Newry Street project is targeting an early Q3 2018 completion date.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/160809_assemble-projects_project-slider_011-1050x460.jpg" rel="gallery-all" title="122 Roseneath Street upon completion. Image : Assemble Projects"><img alt="" class="image-article-full-width-580px" height="254" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/160809_assemble-projects_project-slider_011-1050x460.jpg?itok=o5Sh9gpg" title="122 Roseneath Street upon completion. Image : Assemble Projects" width="580"></a>

<figcaption>122 Roseneath Street upon completion. Image : Assemble Projects</figcaption></figure>Roseneath Street follows a suite of other developments by Wulff Projects in Clifton Hill, successfully acquiring the site off-market in 2014. A town planning permit was obtained outside of VCAT in April 2016 for 49 apartments, 18 townhouses, and one retail tenancy.

Designed by Fieldwork, the design possesses a strong sustainability and community design focus, and comprises three main forms aligned north-south along the site, with two raised landscaped terraces which provide separation, access, and outlook.

These green spines or 'linear parks' are achieved by rising above the ground level car park beneath, removing the need for underground parking and costly basement excavation.

The linear parks are accessed via two cascading stairs from Roseneath Street which are accessible 24/7 - there are no gates, but the change in levels provides a threshold of sorts between the public and private domains.

To the street, the car park is concealed behind a retail tenancy and workshop space with 3-storey townhouses located either side, with a central 6-storey apartment building, that terraces down to Roseneath Street.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/20180209_082132.jpg" rel="gallery-all" title="The central apartment building's staggered form responds to the lower scale of the streetscape."><img alt="" class="image-article-full-width-580px" height="353" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/20180209_082132.jpg?itok=-VpHv8mM" title="The central apartment building's staggered form responds to the lower scale of the streetscape." width="580"></a>

<figcaption>The central apartment building's staggered form responds to the lower scale of the streetscape.</figcaption></figure>A portion of an existing Brutalist office building on the site has been retained, which provided inspiration and was a key driver in the choice of materiality for the project.  

According to Wulff, its retention was not without its challenges, particularly in how the existing floor levels and structure were integrated into the rest of the development, but says it was ultimately worth it, providing the team with an opportunity to celebrate a key element of the site's existing fabric.   

A redbrick wall along the western boundary has also been retained providing the development with another layer of existing grain and local context.

The building is a highly site-responsive design with strong sustainability, quality, and community focus with extensive Council, community and purchaser consultation which assisted the team in refining the design to sit comfortably within its context and provide a product that was appealing to the local market. .

<blockquote>
The outcome is driven by fundamental principles including an emphasis on internal amenity, privacy, light and air access, equitable view lines, and communal facilities. The project is conceived as an exemplar of contextually sensitive, high-quality design and sustainable, small footprint living.

- Fieldwork
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/20180209_094623.jpg" rel="gallery-all" title="Making an impact on the Clifton Hill skyline."><img alt="" class="image-article-full-width-580px" height="390" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/20180209_094623.jpg?itok=jgkC0tvO" title="Making an impact on the Clifton Hill skyline." width="580"></a>

<figcaption>Making an impact on the Clifton Hill skyline.</figcaption></figure>One of the more interesting aspects of the development and one which reinforces the project team's commitment and belief in the quality of the project is the fact that several members of the project team will call Roseneath home. In the realm of residential development, there's no stronger endorsement in a project than when its team commits to it.  

This particularly was reassuring for prospective purchasers who were involved in the consultation process, providing them with the confidence that this wasn't your typical run of the mill apartment project.

While the extensive consultation process with the community and interested buyers might not always be required or practical on every project, it proved beneficial in shaping the final design and mix of dwellings for Roseneath, says Wulff. 

Look out for Part 03 in the coming months which will focus on Wulff Projects' upcoming 210 Alexandra Parade development. In the meantime please enjoy the slideshow of construction photos below;
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On site with Wulff Projects (Part 02) : 122 Roseneath Street, Clifton Hill

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Late last year Carta Group and Wulff Projects submitted a planning application for an OLA Studio-designed development at 210 Alexandra Parade East Clifton Hill, which has undergone a number of changes to respond to Council and community feedback.

The proposed development is for a 6-storey building comprising of 26 apartments and a resident’s communal workspace at ground floor. The building's design is highly site responsive and employs carefully considered amenity oriented design principles, coupled with a strong ESD focus, located in a mixed-use zone just north of the Eastern Freeway and within close proximity to both Victoria Park and Clifton Hill train stations.

210 Alexandra Parade is expressed as an articulated form that draws inspiration from the original factory while providing a considered building response to both the existing and future context. Additionally, design proposes the adaptive re-use of existing bricks from the original building on-site for communal workspace, lobby feature walls, courtyard paving and landscaping.

Planters &amp; landscaping will be provided to selected balconies and window boxes to aid in softening the building's exterior, while winter gardens have been designed into south facing apartments. Private open space averages in size at approximately 22 sqm with deep soil planting along the northern and eastern boundary.

The ground floor communal workspace ensures the building provides an active frontage to Alexandra Parade. 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/210_alexandra_parade_march2018.jpg" rel="gallery-all" title="210 Alexandra Parade in context. Image : OLA Studio "><img alt="" class="image-article-full-width-580px" height="449" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/210_alexandra_parade_march2018.jpg?itok=AcsC3qpk" title="210 Alexandra Parade in context. Image : OLA Studio " width="580"></a>

<figcaption>210 Alexandra Parade in context. Image : OLA Studio Design Report</figcaption></figure><blockquote>
The design draws upon the architectural character and materiality of the surrounding area while referencing the site's industrial past. The original building is an old red brick Factory which is used to inform the composition of the building mass. The first 4 levels of the proposed design form a red brick podium interpretive of the original brick factory.

The upper levels and form on the eastern boundary employ a fenestrated dark metal cladding that subtly transitions from solid wall to battened screens when positioned in front of openings. The metal is dark and recessive so as to not distract from the strong form of the lower mass. The change of material from white brick to metal also allows us to read the upper levels as one element resulting in a clean and interesting compositional form.

A breakline of glazing is applied between the podium and fifth level to create the illusion that elements of the top level are floating to provide a sense of lightness.

- OLA Studio
</blockquote>

The proposal for 210 Alexandra Parade represents the Development Partners' continued focus on facilitating positive change to Clifton Hill, via a very robust design-based agenda with the objective of meeting community expectations of the suburb attracting quality, design-focused developments such as Wulff Projects' 122 Roseneath Street project in partnership with Icon Co and Assemble.

To this end the project team have worked closely with Council to refine the design to address feedback relating to privacy, overlooking, height and building mass, and dwelling diversity. This has resulted in a much stronger composition of elements to provide a  positive contribution to the streetscape.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/210_alexandra_parade_street_interface.jpg" rel="gallery-all" title="210 Alexandra Parade street interface. Image : OLA Studio Design Report"><img alt="" class="image-article-full-width-580px" height="373" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/210_alexandra_parade_street_interface.jpg?itok=0zciixN2" title="210 Alexandra Parade street interface. Image : OLA Studio Design Report" width="580"></a>

<figcaption>210 Alexandra Parade street interface. Image : OLA Studio Design Report</figcaption></figure><h2>Key Project Features</h2>

<ul>
<li>Family-focused design, with 90% of apartments containing 2 &amp; 3 bedrooms</li>
	<li>Community design focus with a variety of communal facilities &amp; adept architectural integration</li>
	<li>More than one bike space for every dwelling &amp; one communal scooter space</li>
	<li>Diversity in apartment sizes and types, including 2-storey apartments</li>
	<li>Diverse range of communal facilities for residents including indoor landscaping areas, an integrated laundry and a functional workspace sustainability</li>
	<li>Strong sustainability characteristics with extensive landscaping, abundant natural light &amp; cross-flow ventilation</li>
	<li>No borrowed light to apartments</li>
	<li>Operable louvres to south facade balconies for noise protection from the adjacent freeway</li>
	<li>Provision of infrastructure for electric car charge station</li>
	<li>Rain water harvesting, PV solar panels for common area lighting and power, and 6.9 star average rating</li>
	<li>Pergola to ground floor north facing apartments facilitating indoor-outdoor living.</li>
</ul>
<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/210_alexandra_parade_context.jpg" rel="gallery-all" title="210 Alexandra Parade street view in context. Image : OLA Studio Design Report"><img alt="" class="image-article-full-width-580px" height="449" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/210_alexandra_parade_context.jpg?itok=lu1HouGc" title="210 Alexandra Parade street view in context. Image : OLA Studio Design Report" width="580"></a>

<figcaption>210 Alexandra Parade street view in context. Image : OLA Studio Design Report</figcaption></figure>
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210 Alexandra Parade adds to Clifton Hill's growing design credentials

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A flourish of construction tender activity toward the year's end is seeing Melbourne's commercial builders lining up to grab some of the city's prime construction contracts.

With a host of tenders emerging in the last two weeks, 2017 is shaping as a year that will continue Melbourne's heightened levels of construction output. While the mega tower builds that have defined recent years may be on the wane, there's no shortage of other projects across a variety of uses that will step into the breach over the course of 2017.

Two serviced apartments projects are lining up for a 2017 commencement. Southbank's 64 Clarendon Street is already subject to early works, with the successful builder tasked with delivering roughly 160 apartments within the Bruce Henderson Architects-designed tower. The 27 level structure gained approval earlier this year.

A long expected addition to Epping Plaza is also close to fruition. Quest has naming rights for a predominantly serviced apartment building at 125 Cooper Street, which also includes 58 car parking spaces and commercial space. Quest will also see its brand in NewQuay, with MAB's Elm &amp; Stone project also at tender.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image49_5.jpg" rel="gallery-all" title="Serviced apartments and hotel suites keep on keeping on"><img alt="" class="image-article-full-width-580px" height="357" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image49_5.jpg?itok=c-61psQv" title="Serviced apartments and hotel suites keep on keeping on" width="580"></a>

<figcaption>Serviced apartments and hotel suites keep on keeping on</figcaption></figure>Residential apartment projects of course account for the majority of current tenders, with the number of projects heading toward construction too numerous to mention.

Among the smaller to medium sized projects on the tender radar are 1-3 Otter Street, Merri Green, the aforementioned Elm &amp; Stone, MontVue, 100 Bouverie Street, 122 Roseneath Street and Holme Apartments.

Within the CBD, two major apartment projects are in the offing. The long-at-sales Wills Tower is at tender, with the successful builder to take on the task of constructing the 35 level building which will include roughly 200 dwellings, on behalf of Shangyi Property.

What shapes as Melbourne's biggest build next year is also at tender. The first phase of West Side Place will see 222,000sqm of Gross Floor Area constructed; 1369 residential apartments, a 263 room 6-star Ritz-Carlton hotel, 12 retail tenancies and four basement levels of car parking will make the build one of the largest ever undertaken in Melbourne.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image51_5.jpg" rel="gallery-all" title="West Side Place with an assortment of residential projects due for 2017"><img alt="" class="image-article-full-width-580px" height="260" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image51_5.jpg?itok=4OTK7aqz" title="West Side Place with an assortment of residential projects due for 2017" width="580"></a>

<figcaption>West Side Place with an assortment of smaller residential projects due for 2017</figcaption></figure>Aged care is also set to receive its share of construction attention during 2017. In addition to sizeable developments across Heidelberg, Preston, Greensborough and Hawthorn, a construction tender is also open for Australian Unity's repurposing of their current headquarters at 114-130 Albert Road, South Melbourne.

A 2017 start date is unlikely for the existing tower over part of the site, given Australian Unity will vacate their current head office for a new Spring Street build due for completion in 2018. The balance of the amalgamated site holds a single storey commercial tenancy which could in theory begin next year subject to planning approval.

Regardless the construction tender is open for the project which at this stage includes a new 19 level tower adjoining Australian Unity's current office. Included are retirement apartments, an aged-care facility, medical centre, retail space and restaurant above basement parking.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image46_7.jpg" rel="gallery-all" title="Australian Unity's envisaged redevelopment"><img alt="" class="image-article-full-width-580px" height="429" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image46_7.jpg?itok=JuuW85hH" title="Australian Unity's envisaged redevelopment" width="580"></a>

<figcaption>Australian Unity's envisaged redevelopment</figcaption></figure>Rounding out the list of noteworthy projects at tender is Bunnings's intended Doncaster store. While not normally a project worthy of coverage by Urban.com.au, the initial works are likely to include provisions for the delivery of apartments set above the new outlet. Approval was granted for hundreds of new dwellings above the store, which are likely to be delivered over stages.
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silvermb

Love me tender: projects currently at tender that will begin in 2017

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Appearing on Urban.com.au not for the first time and certainly not for the last time, 122 Roseneath Street in Clifton Hill provides a model for development centred around community engagement.

A collaboration between development partners Wulff Projects, Icon Co and Assemble, as advocates of small footrpint living, the project gained planning approval from the City of Yarra in May following an extensive period of community consultation which has resulted in a flexible design that offers prospective residents variety.

With May's <a href="https://www.urban.com.au/news/assemble-papers-and-open-house-present-the-brutalist-block-party">Brutalist Block Party</a> on site done and dusted, the development team's focus now shifts to a second round of purchaser consultation before embarking on a formal sales and registration campaign.

122 Roseneath St is a showcase for a new way of thinking about multi-residential developments, one that is true to its context and respectful to existing residents within the neighbourhood.

The mixed-use development is designed around flexible communal spaces, including a multipurpose workshop and a communal room for dining and entertaining. A hallmark of the project is two raised linear parks that intercept the three buildings, with drought-resistant native landscaping by MALA.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/gabrielsaunders_roseneath-street_external-4.jpg" rel="gallery-all" title="122 Roseneath Street raised landscape communal walkways. Image courtesy Assemble"><img alt="" class="image-article-full-width-580px" height="580" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/gabrielsaunders_roseneath-street_external-4.jpg?itok=tE60l8-2" title="122 Roseneath Street raised landscape communal walkways. Image courtesy Assemble" width="580"></a>

<figcaption>122 Roseneath Street raised landscape communal walkways. Image courtesy Assemble</figcaption></figure>The development is only a short walk to the cafes, grocers and shops of Queens Parade and closer still to Clifton Hill train station. It connects to the breathing spaces of the Merri Creek nature corridor, with its bike trails leading directly to the Yarra River and Federation Square.

Architecturally, the development responds to the history of its location, retaining the skeleton of the Brutalist-style building on site and drawing on its materiality for inspiration throughout the design.

Veil-like metal balustrades reference the surrounding architectural features in the heritage-listed local area, while timber soffits to balconies add a warmth to the northern facade.

122 Roseneath Street presents a mix of studio apartments; single-to-three-bedroom apartments; and two-to-three-bedroom townhouses. Internal areas range from 38 square metres for studios to 148 square metres for three bedroom townhouses, in addition to generous balcony and terrace areas. Prices support community diversity, ranging from $380,000 to $1.5 million.

Through the consultation process which began in September 2015, potential residents were consulted on the functions for the communal room and adjoining terrace, the type of ground floor retail tenancy, car park demand, pet-friendly owners corporation rules and sustainability features, including external operable shutters, an embedded energy network and a shared composting facility.

A philosophy of flexibility and owner choice continues the design brief inside the dwellings. The proposal offers standard and premium options across kitchens, bathrooms and flooring as well as extras – including the possibility to add a children’s baths beneath the shower, the provision for a pet door or an ‘arrival station’ by the door to drop off coats, keys and shoes on the way in.

Seeking to provide affordable well designed living spaces on par with The Commons model whereby architects take on the role of developer, the approach adopted by 122 Roseneath's triumvirate differs somewhat in that the design has been informed by feedback from both community and prospective buyers via consultation sessions.

The design process becomes more fluid rather than linear and the development team don't dictate to buyers what they want rather they listen to their needs.

Having a development team that includes architects and builders also means that design decisions can be made during the design process with the knowledge that these won't later be value managed out once a builder is appointed post tender process and there aren't any major surprises in terms of costing and construction.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/gabrielsaunders_roseneath-street_external-1.jpg" rel="gallery-all" title="122 Roseneath Street streetscape. Image courtesy Assemble"><img alt="" class="image-article-full-width-580px" height="290" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/gabrielsaunders_roseneath-street_external-1.jpg?itok=1g8k75nv" title="122 Roseneath Street streetscape. Image courtesy Assemble" width="580"></a>

<figcaption>122 Roseneath Street streetscape. Image courtesy Assemble</figcaption></figure>Urban.com.au met on site with Wulff Projects Development Edward Cramer, Assemble Creative Director Pino Demaio and Icon Development Manager Kyle Reeve to discuss the merits of their exhaustive consultation process and the next round to come.

According to Cramer, following acquisition of the site which came with a permit for a larger scheme, the development team spent 3-6 months engaging with the community to ascertain what aspects they liked and disliked about the scheme.

This feedback helped the team set some of the parameters for the revised scheme that was ultimately developed for the site. This process involved community consultation evenings at Fieldwork's previous office in addition to one on one conversations with neighbours and people within the neighbourhood.

Icon Co joined the team prior to town planning and once the application was lodged they set about addressing some of the concerns they received around setbacks and overlooking says Reeve.

This involved providing greater privacy via increased setbacks, reduction in the height of townhouses, employing screens or planter boxes which act as screening elements on terraces.

With one neighbour the team increased the setback to the east and will also relocate their solar system so their ability to generate green energy is not impacted by the development.

The development team's goal was to keep the dialogue as open as possible and the process as transparent as possible, continues Reeve, rather than pushing them away or putting up the notice of advertisement and waiting to see what objections come in and then deciding whether or not to address them.

He admits it's a somewhat untested process and while it also may have drawn out the design and town planning process it was something they all felt equally passionate about.

<blockquote>
In terms of time frames it definitely took longer to undertake that consultation process and a lot more time and effort on the part of the design and development team. To meet with 50 people and try and work through there concerns is really hard work.

But it was evident when we went to Council's Internal Development Approvals Committee (IDAC) meeting that it was worth it as only three objectors attended, two of which said that their concerns had been addressed and the third was dismissed by council for raising concerns that wouldn't impact them based on the fact they lived 100's of metres away.

Out of the 140 objections that the previous scheme received we managed to get that right down to three.
<cite>Kyle Reeve, Development Manager, Icon Co.</cite>
</blockquote>

The process of then engaging with prospective buyers in information sessions of 30-50 people was more about ensuring that prospective residents were comfortable with the design and that it resonated strongly with them, rather than simply being a marketing ploy to advertise the project, says Cramer.

In addition to this the team drew on the feedback and research gathered through surveys conducted via Assemble Papers on the subject of medium-density living and better apartment design standards, says Demaio and really trying to understand what is most important to people and inform the spaces based on demand for certain aspects within a townhouse or apartment.

This, continues Demaio, is in contrast to the traditional method of relying on agents to inform the design and product without the intimate understanding or knowledge of the key design drivers of a project.

All going well, demolition could commence as early as August with completion anticipated in late 2017.
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Social connectivity is at the heart of 122 Roseneath Street

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A new cultural program launching in Melbourne this week seeks to raise awareness and celebrate one of architecture’s most derided and misunderstood movements - Brutalism. 

Running from May 6 – 29, Brutalist Block Party is a series of workshops, talks, dining events and social situations which seeks to activate a concrete-fronted warehouse located at 122 Roseneath Street, Clifton Hill.

The event series is presented by <a href="http://assemblepapers.com.au/">Assemble Papers</a> and <a href="http://www.openhousemelbourne.org/">Open House Melbourne</a>, and includes a produce market, ping-pong, conceptual dining and architecture talks. The program unfurls amidst a specially commissioned spatial installation by Practise Studio Practise, dubbed Brutalist Bollards and Pillars of Contention.

Urban.com.au met with Rachel Elliot-Jones, Creative Producer of Assemble Papers and the Brutalist Block Party and Pino Demaio, Creative Director of Assemble, about Assemble's involvement in the 3 week event and the opportunity it presents for interim activation of the brustalist building on site at Roseneath Street prior to development.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/bbp_weekly-produce-market_cr-tom-ross_01_web.jpg" rel="gallery-all" title="Brutalist Block Party - weekly produce market"><img alt="" class="image-article-full-width-580px" height="386" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/bbp_weekly-produce-market_cr-tom-ross_01_web.jpg?itok=Ku82858Q" title="Brutalist Block Party - weekly produce market" width="580"></a>

<figcaption>Brutalist Block Party - weekly produce market</figcaption></figure>According to Rachel Elliot-Jones the overarching premise for the series of events was to provide as many different access points as possible so that it's not considered as an event exclusively targeted towards "archi-nerds." Speaking on behalf of archi-nerds the world over Rachel surmised that they would gladly flock to any program based around Brutalism so it's more about spreading the word to the uninitiated, rather than preaching to the converted.

The diversity and accessibility of the various events was also a conscious and deliberate consideration when organising the program for the event series. Additionally the event series is viewed as a community activation project, something that's very relevant to the area and something that excites and invites people into the warehouse space, particularly those in the surrounding community.

The event series has been considered as a site specific response to the concrete-fronted warehouse which currently occupies the site, celebrating the heritage but also involving facets of the community in the program with a number of contributors from within the City of Yarra or Clifton Hill community. 

<blockquote>
With Brutalist Block Party we beckon a new appreciation of Brutalism. It is a program designed to engage and inspire the wider community – not just those with a penchant for post-war 
architecture.

We're very keen to celebrate this architectural style but we already appreciate Brutalism; aesthetically and from a social perspective.

So it's about providing the opportunity for people who don't otherwise have an interest in architecture or Brutalism to experience it through music, performance, a dining series and throught the talks which will be very accessible as well.   
<cite>Rachel Elliot-Jones, creative producer of Assemble Papers and Brutalist Block Party</cite>
</blockquote>

Both Pino and Rachel acknowledged that Brutalism tends to cop a bad rap particularly in the media, as well as the lack of Brutalist buildings on the Victorian Heritage Register.

There are currently four on the register with a number of others being considered for inclusion with former Planning Minister Matthew Guy previously weighing in on the inclusion of the former Hoyts Cinema on Bourke Street and Total House car park on Russell Street, describing them as "ugly buildings." 

<blockquote>
People use the term brutalist architecture to legitimise ugly buildings, but I don't think we should be saving ugly buildings in Melbourne.  
<cite>Then Planning Minister Matthew Guy</cite>
</blockquote>

Love it or hate it Brutalism is generally considered in the context of form or aesthetic but there's also a social agenda affiliated with the movement that is sometimes forgotten, says Rachel. One of the talks during the series looks at a number of contemporary buildings which may be classified as new Brutalism, not necessarily in terms of their form or aesthetic relative to the style but rather from the positive social agendas they are promoting.

This member of Urban.com.au in particular is looking forward to Brutal Pong this Friday night and will be dressed in the appropriate attire - headbands and sweatbands to feature prominently.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/bbp_hotel_hotel_presents_the_sounds_of_brutalism_cr_hotel_hotel_under_construction._photo_by_lee_grant_web.jpg" rel="gallery-all" title="Hotel Hotel presents the sound of Brutalism."><img alt="" class="image-article-full-width-580px" height="464" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/bbp_hotel_hotel_presents_the_sounds_of_brutalism_cr_hotel_hotel_under_construction._photo_by_lee_grant_web.jpg?itok=Y-QuJV9l" title="Hotel Hotel presents the sound of Brutalism." width="580"></a>

<figcaption>Hotel Hotel presents the sound of Brutalism.</figcaption></figure><h2>PROGRAM</h2>

OPENING NIGHT: BRUTAL PONG WITH CHAPTER MUSIC - Friday, May 6 
A very brutal beginning. Take up a paddle in the Brutal Pong tournament – presented by Archipong – with sound curation by much-loved Melbourne local record label institution Chapter Music. Tonight also marks the opening of The Brutalist Bar and the unveiling of Brutalist Bollards and Pillars of Contention.

WEEKLY PRODUCE MARKET - Saturday, May 14 &amp; 21 
A rotating, mixed-bag market of local producers featuring everything from fresh bread and veggies to artisan gelato and honey from the hive. Come fill a basket and meet the people who make, bake and grow the best that Melbourne has to offer.

UTOPIA CITY: BRUTALIST EDITION WITH BECI ORPIN - Saturday, May 7 
Build your own béton brut! Designer Beci Orpin will guide kids (big and small) in a collaborative city-building workshop using textures and materials inspired by Brutalist buildings.

OTIS. BRUTAL. - Saturday, May 7 &amp; 14, Sunday, May 8 &amp; 15 
Otis. Brutal. is a series of conceptually concrete dining events built on the foundations of gratifying food, honest wine, moving music and evocative installations.

POLYFELT STRING GARDEN WORKSHOP WITH POP PLANT - Saturday, May 14 
The brutal basics of indoor plant happiness. Pop in to our Pop Plant-laden talks pavilion for a family-friendly how-to from PP co-founder Maxi Walker. Maxi will chat through a range of common house plants and give hot tips on their care, as well as taking you through some easy planting activities. Once you’ve got that down, he will help you make a mini polyfelt string garden creation.

TALK — UTOPIA / DYSTOPIA: BRUTALISM IN FILM - Wednesday, May 18 
Jonathan Meades states that “Brutalism is the decor of dystopian films, literature and comics, just as gothic is for horror. Books and films have of course impinged on the way Brutalist buildings have been judged down the years, assisting in their condemnation.” Does Utopia even make a guest appearance?

HOTEL HOTEL PRESENTS: THE SOUNDS OF BRUTALISM -  Friday, May 20 
Hotel Hotel has commissioned two new works to be unveiled tonight. One for the eyes and one for the ears – a short film of Brutalist buildings, co-directed by Coco &amp; Maximilian and U-P, and an accompanying sound piece by Speak Percussion that interprets them aurally. Together they work to observe and orchestrally arrange Brutalism.

TALK — NEW, NEW BRUTALISM: ARCHITECTURE FOR THE PEOPLE - Wednesday, May 25 
Emerging in the 1950s, New Brutalism offered affordable modern housing, improved community amenities and an honesty of material after a period of architectural frivolity. We take a look at contemporary Melbourne projects that could be classified as the New, New Brutalism: projects that progress positive social agendas.

WHOLEY DAY - Saturday, May 28 
Wholey Day is a new market from the creators of Flour Market bake sale, bringing together 20 of the most exciting local vendors in whole foods, raw, vegan, organic and gluten-free produce. This is a place to explore the most creative and delicious interpretations of healthy living.

THE ASSOCIATION OF BRUTIFICATION WITH PRACTISE STUDIO PRACTISE - Saturday, May 28 
Join Practise Studio Practise family Lauren Stephens, Laura Clauscen and Fred Mora in a Brutification workshop. Household objects will undergo a Brutalising assembly line, redefining them as objects of intrigue and desire.

For futher information about the event visit: <a href="http://www.brutalistblockparty.com.au/">brutalistblockparty.com.au</a>
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122 Roseneath St

Sales Status

Apartments

Year completed

Buildings

Development information for 122 Roseneath St

Meet the team behind 122 Roseneath St

Location of 122 Roseneath St

News about 122 Roseneath St

Rent with an option to buy: The housing model helping first home buyers into the property market

Approval granted for Balaclava’s latest townhome development

A 4-year journey comes to a close - 122 Roseneath Street, a retrospective

Introducing the Assemble Model: A new pathway to apartment buying and ownership

Collectivity Talks - Designing for Life

On site with Wulff Projects (Part 02) : 122 Roseneath Street, Clifton Hill

210 Alexandra Parade adds to Clifton Hill's growing design credentials

Love me tender: projects currently at tender that will begin in 2017

Social connectivity is at the heart of 122 Roseneath Street

Assemble Papers and Open House present the Brutalist Block Party

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