<ul><li>Architecture by award-winning practice Hayball</li><li>Two stunning interior options designed by interior architects Studio Tate that reintroduce the cinematic glamour of The Regent’s past</li><li>1 bedrooms from $725,000, 2 bedrooms from $1.195m, 3 bedroom + from $1.495m</li><li>Customisable finishes to meet your individual taste</li><li>Eight minutes to the Melbourne CBD by tram</li><li>Surrounded by the best lifestyle retail that Melbourne has to offer</li><li>A 315 sqm rooftop terrace offering barbeque facilities, communal dining and panoramic views</li><li>A bookable overnight guest suite for visiting friends and family</li><li>A dedicated ground floor concierge, as well as smart access via a dedicated digital concierge</li><li>All residences come with at grade parking and storage (no stackers or car lifts in the building)</li></ul>The Regent is a transformative Fitzroy development, rooted firmly in local heritage. Located on the former site of the historic Regent Theatre, a landmark that was sadly demolished in 1983, the new building uses tactile design cues to rekindle the cinematic spirit that once defined its locale. SMA Projects have partnered with an all-star cast to bring the glamour of the silver screen to each of its intuitive 1, 2 and 3-bed residences. Designed by award-winning Australasian architects Hayball, The Regent’s commitment to both local character and residential luxury extends from the experience on street level and into the tactility of each home. Here, two interior options have been designed by Melbourne’s acclaimed Studio Tate, an interior architecture practice that are leading the luxury residential market. The Regent’s design creates a backdrop for a life well lived, and it places all conveniences within reach, starting with a coveted Fitzroy address. A dedicated concierge makes life simple, and access to a sprawling rooftop terrace is perfect for socialising, resting or basking in the summer sun. Access to a bookable overnight guest suite means that hosting friends and family is simple and without compromise. An in-building workshop provides space for DIY projects, while a basement dog wash means you can keep your furry friends looking and smelling their best. The Regent's display suite is now open - book your private appointment today.

<ul><li>Architecture by award-winning practice Hayball</li><li>Two stunning interior options designed by interior architects Studio Tate that reintroduce the cinematic glamour of The Regent’s past</li><li>1 bedrooms from $725,000, 2 bedrooms from $1.195m, 3 bedroom + from $1.495m</li><li>Customisable finishes to meet your individual taste</li><li>Eight minutes to the Melbourne CBD by tram</li><li>Surrounded by the best lifestyle retail that Melbourne has to offer</li><li>A 315 sqm rooftop terrace offering barbeque facilities, communal dining and panoramic views</li><li>A bookable overnight guest suite for visiting friends and family</li><li>A dedicated ground floor concierge, as well as smart access via a dedicated digital concierge</li><li>All residences come with at grade parking and storage (no stackers or car lifts in the building)</li></ul>The Regent is a transformative Fitzroy development, rooted firmly in local heritage. Located on the former site of the historic Regent Theatre, a landmark that was sadly demolished in 1983, the new building uses tactile design cues to rekindle the cinematic spirit that once defined its locale. SMA Projects have partnered with an all-star cast to bring the glamour of the silver screen to each of its intuitive 1, 2 and 3-bed residences. Designed by award-winning Australasian architects Hayball, The Regent’s commitment to both local character and residential luxury extends from the experience on street level and into the tactility of each home. Here, two interior options have been designed by Melbourne’s acclaimed Studio Tate, an interior architecture practice that are leading the luxury residential market. The Regent’s design creates a backdrop for a life well lived, and it places all conveniences within reach, starting with a coveted Fitzroy address. A dedicated concierge makes life simple, and access to a sprawling rooftop terrace is perfect for socialising, resting or basking in the summer sun. Access to a bookable overnight guest suite means that hosting friends and family is simple and without compromise. An in-building workshop provides space for DIY projects, while a basement dog wash means you can keep your furry friends looking and smelling their best. The Regent's display suite is now open - book your private appointment today.

Located on the historic site of Fitzroy’s former Regent Theatre, The Regent is a new residential development that brings contemporary luxury to one of Melbourne’s most iconic suburbs. Developed by SMA Projects and designed by award-winning architects Hayball, the project masterfully balances modern elegance with a nod to its cinematic past. Interior architects Studio Tate have curated two sophisticated interior design options, capturing the glamour of the theatre's golden age.

Each residence at The Regent offers a unique opportunity for customisation, with finishes that can be tailored to suit individual preferences. The development also ensures convenience with at-grade parking and private storage, avoiding the complexity of car stackers or lifts.

The lifestyle amenities are just as impressive, with a 315 sqm rooftop terrace featuring stunning panoramic views of the Melbourne skyline, communal dining spaces, and BBQ facilities. A dedicated concierge on the ground floor simplifies day-to-day life, while a smart digital concierge system offers seamless, tech-enabled living. Residents also have access to a bookable guest suite for friends and family, ensuring visitors can enjoy their stay in comfort.

Ideally located just eight minutes by tram from the Melbourne CBD, The Regent places the best of Melbourne’s retail and dining scenes at your doorstep, while offering a peaceful, luxurious retreat in the heart of Fitzroy.

Explore the future of inner-city living—book your private appointment at The Regent display suite today.

The Regent Fitzroy - 340 Fitzroy Street, Fitzroy, VIC 3065

Afton, Aberfeldie - 15 Afton Street, Aberfeldie

Botanical - 16 Spring Road, Malvern

Glass Works - 89 Type Street, Richmond

<a href="https://www.urban.com.au/developers/sma-projects">SMA Projects</a> is bringing a piece of Fitzroy's storied past back to life with The Regent, a new apartment development that reimagines the former site of the iconic Regent Theatre.&nbsp;

Once a place where Melbourne's residents gathered to be swept away by the glamour of the silver screen, the theatre's legacy now lives on in a new form—this time as a collection of apartments designed by award-winning architectural practice <a href="https://www.urban.com.au/architects/hayball">Hayball</a>.

<a href="https://www.urban.com.au/new-apartments/the-regent-fitzroy-340-fitzroy-street-fitzroy-vic-3065">The Regent</a>&nbsp;will comprise 64 one, two, and three-bedroom apartments starting from $725,000.

[smartcode_project:default project_id=24824 project_image_fid=304611]

The architecture and interiors of the building reintroduce elements of glamour that nod to the Regent Theatre’s former grandeur.

From the arched ceilings and art deco details of the foyer to the rooftop terrace with views of the city, every detail of the building reflects a blend of old and new, allowing The Regent to contribute to the rich history of its location.

Each apartment is available in two distinct design options by Studio Tate, offering buyers a choice between the light, Nordic-inspired Classic Collection and the richer, darker Arthouse Collection.

Among its amenities, The Regent offers a 315 sqm rooftop terrace with barbeque facilities and dining areas with panoramic views of Fitzroy and the city skyline.

A unique offering is a guest suite that can be booked by residents for their friends and family. There's&nbsp;also a workshop space and a dog wash for the pet-friendly building.

[smartcode_project:default project_id=24824 project_image_fid=304613]

The strategic location on the corner of&nbsp;<a href="https://www.urban.com.au/developments/fitzroy-vic-3065">Fitzroy</a>&nbsp;and Johnston Street will put residents within walking distance of an abundance of&nbsp;cafes, bars, restaurants and parks, as well as transport connections on the adjacent Brunswick and Nicholson Streets.

[smartcode_project_cta:default project_id=24824]

The architecture and interiors of the building reintroduce elements of glamour that nod to the Regent Theatre’s former grandeur

Joel Robinson

SMA bring back The Regent Theatre heritage in Fitzroy with latest apartment development

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The boutique development Foam Street in the Bayside Melbourne suburb of Elwood has secured sales of nearly half of its apartments at its recent launch.

Developer Goldfields has seen demand coming from an emerging market which have been dubbed "Baychangers."

Goldfields chief operating officer Lachlan Thompson said five of the project’s twelve boutique apartments had already been snapped by buyers up on the first few days of the sales campaign.

[smartcode_project:default project_id=31641]

“The Elwood brand is one of the strongest in Melbourne, especially for buyers looking to downsize to a smaller and more convenient home in a vibrant community that offers exciting lifestyle and entertainment options,” Thompson said.

“As a result, the supply of low-maintenance luxury apartments in Elwood’s established property market is far outweighed by demand, with many looking to alternatives, such as boutique new developments, like Foam Street, Elwood.

“These buyers are looking shorten and simplify the homebuying process and avoid the frustration associated with the existing property market.

<a href="https://www.urban.com.au/new-apartments/foam-street-1-3-foam-street-elwood"><img alt="" height="891" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/foam_street_elwood.jpg" width="1200"></a>

“They want to live ‘life after the family home’ somewhere with a little more ‘soul,’ somewhere more intimate and personal; the type of place where you know your neighbours by their first name.”

Jackson Clements Burrows designed the development of two and three bedroom apartments in conjunction with Studio Tate.

“FOAM STREET apartments are designed to be entirely of their place – reflecting and complementing the street’s vernacular – thus creating a discerning identity within their environment. Each dwelling offers expansive living areas, private outdoor spaces and enduring finishes," Tim Jackson, director at Jackson Clements Burrows said.

The project sits in landscaped surrounds designed by Eckersley Garden Architecture.

The Agency's Michael Paproth said, as well as demand from locals who want to remain in the area, there is a rapidly emerging market of buyers from outside the broader Bayside area.

“Baychangers tend to be semi-retired or retired professionals, typically from the inner-eastern suburbs, whose children have started their own families, and who are looking for a lifestyle change, but without the distance associated with a treechange or seachange," Paproth said.

“Despite being right next door to each other, the Bayside and inner east can be quite different in terms of community, culture and lifestyle."

 
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Developer Goldfields has seen demand coming from an emerging market which have been dubbed "Baychangers."



What is a Baychanger? Boutique Elwood development Foam Street see 'Baychanger' demand

<a href="https://www.urban.com.au/new-apartments/the-beckworth-184-186-tooronga-road-glen-iris">The Beckworth's</a> design team&nbsp;comprises&nbsp;of some of the industry's best –&nbsp;<a href="https://www.urban.com.au/architects/telha-clarke">Telha Clarke Architects</a>, <a href="https://www.urban.com.au/architects/studio-tate">Studio Tate Interior Design</a> and <a href="https://www.urban.com.au/architects/john-patrick">John Patrick Landscape Architects</a>, and it's clear the&nbsp;team&nbsp;worked collaboratively to create a collection of homes which feel warm, inviting and liveable. Every aspect of the&nbsp;design&nbsp;has been considered with a holistic approach and&nbsp;thought given to how residents will use each space.

I recently caught up with Alex Hopkins, Director and Principal Designer at Studio Tate, to learn more about the design process and some of the stand-out features of&nbsp;The Beckworth apartments.&nbsp;

<figure><a href="https://www.urban.com.au/new-apartments/the-beckworth-184-186-tooronga-road-glen-iris" target="_blank"><img alt="" class="image-article_full_width_580px" data-entity-type="" data-entity-uuid="" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/181003_cam01_balcony-ext_fin.jpg?itok=yUY69K30" title="The Beckworth. Image supplied. " width="580" /></a>

<figcaption>The Beckworth. Image supplied.</figcaption>
</figure>

Urban.com.au: Where did you draw inspiration for The Beckworth from?

Alex Hopkins: Enduring materials and a restrained approach to form inspired our approach to interior architecture at <a href="https://www.urban.com.au/new-apartments/the-beckworth-184-186-tooronga-road-glen-iris">The Beckworth</a>, a collection of 18 intelligently planned two and three-bedroom residences in leafy <a href="https://www.urban.com.au/new-apartments/glen-iris-vic">Glen Iris</a>. In collaboration with architects Telha Clarke, The Beckworth exudes elegance and is characterised by an architectural layering and framing of balconies and terraces. A push-pull effect to the architecture inspired the interior layouts allowing the design team to maximise daylight whilst creating a sense of individuality and customisation.

Natural stone and timber joinery were employed to create a contemporary, pared-back aesthetic, allowing residents to dress the interior with their own narrative. To establish this sense of personalisation, two schemes were employed: from light and airy, to dark and sophisticated. Moments of luxury pepper the building, starting notably with a shared wine room in which residents can store and discuss varietals with their neighbours or guests. Master ensuites include freestanding baths set on stone plinths to exude hotel-like indulgence, while textured carpets create warmth and comfort underfoot.

In respecting the minimal yet robust exterior, intelligently crafted joinery conceals clutter, integrated fridges and pantries allow natural stone and timber to reign supreme, and stone cleverly conceals kitchen rangehoods for the ultimate in sophistication.

<figure><a href="https://www.urban.com.au/new-apartments/the-beckworth-184-186-tooronga-road-glen-iris" target="_blank"><img alt="" class="image-article_full_width_580px" data-entity-type="" data-entity-uuid="" height="387" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/181012_kitchen_vignette_opt_2.jpg?itok=_s7bXdjC" title="The Beckworth. Image supplied. " width="580" /></a>

<figcaption>The Beckworth. Image supplied.</figcaption>
</figure>

U: What were the top 6 features you decided had to be included within&nbsp;the development and why?

AH:

<ol>
	<li>A large butler’s pantry: perfect for residents who like to entertain, this key amenity ensures these residences feel more like a larger home than an apartment.</li>
	<li>Natural stone benches: a quality, timeless statement such as the use of natural stone ensures a quality outcome.</li>
	<li>Well-appointed walk-in robe to each master bedroom suite: key for any resident especially a down-sizer, ample storage ensures the transition from house to apartment is an easy one.</li>
	<li>Double vanities with freestanding tub to each master bedroom suite: a luxurious bathroom can make the home feel like a hotel and what a special experience to have each day.</li>
	<li>Walk-in laundry: similarly, to the relevance of a well-appointed WIR, a separate laundry makes day to day living that much easier.</li>
	<li>Communal wine room: fosters a sense of community within the development and provides each apartment owner with the ability to store their wine in a locked cabinet.</li>
</ol>

<figure><a href="https://www.urban.com.au/new-apartments/the-beckworth-184-186-tooronga-road-glen-iris" target="_blank"><img alt="" class="image-article_full_width_580px" data-entity-type="" data-entity-uuid="" height="580" src="/s3/files/styles/article_full_width_580px/public/pictures/article-images/181012_wine_room_00.jpg?itok=rRjTf35-" title="The Beckworth. Image supplied. " width="580" /></a>

<figcaption>The Beckworth. Image supplied.</figcaption>
</figure>

U: What do you think buyers love most about The Beckworth?

AH: This development provides buyers with well-planned, considered homes. With purchasers being increasingly more informed, intelligently designed interiors, alongside luxurious materiality and quality amenity is of key importance to ensure a successful outcome.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/181012_g05_bathroom_00.jpg" rel="gallery-all" title="The Beckworth. Image supplied. "><img alt="" class="image-article-full-width-580px" data-entity-type="" data-entity-uuid="" height="435" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/styles/article_full_width_580px/public/pictures/article-images/181012_g05_bathroom_00.jpg?itok=J0RYepQk" title="The Beckworth. Image supplied. " width="580" /></a>

<figcaption>The Beckworth. Image supplied.</figcaption>
</figure>

U: If you had to choose your favourite aspect of the building, what would it be? 

AH: Each residence has an expansive terrace which provides a beautiful connection to the outdoors, this creates a greater sense of space to the living and dining areas especially when the glazed sliding doors are open – 
informing another room albeit outdoors.

<figure><a href="https://www.urban.com.au/new-apartments/the-beckworth-184-186-tooronga-road-glen-iris" rel="gallery-all" target="_blank" title="The Beckworth. Image supplied. "><img alt="" class="image-article-full-width-580px" data-entity-type="" data-entity-uuid="" height="370" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/styles/article_full_width_580px/public/pictures/article-images/181012_living.jpg?itok=tSMtDxw3" title="The Beckworth. Image supplied. " width="580" /></a>

<figcaption>The Beckworth. Image supplied.</figcaption>
</figure>

U: What makes your project stand out from other properties on the market? 

AH:&nbsp;During this current climate, a considered floorplan to ensure a seamless flow through each apartment certainly provides a point of difference. This coupled with the refined and classic joinery design ensures The Beckworth stands out from the crowd.

<figure><a href="https://www.urban.com.au/new-apartments/the-beckworth-184-186-tooronga-road-glen-iris" rel="gallery-all" target="_blank" title="The Beckworth. Image supplied. "><img alt="" class="image-article-full-width-580px" data-entity-type="" data-entity-uuid="" height="387" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/styles/article_full_width_580px/public/pictures/article-images/181002_view07_master_bedroom.jpg?itok=eqeliRF9" title="The Beckworth. Image supplied. " width="580" /></a>

<figcaption>The Beckworth. Image supplied.</figcaption>
</figure>

Project Credits 
Interior Design: Studio Tate 
Architect: Telha Clarke 
Builder: Harris HMC 
Development and Project Manager: Point Polaris 
Landscape Architects: John Patrick

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