<ul>
	<li>Located in one of Sydney's coolest neighbourhoods.</li>
	<li>Seamless indoor to outdoor flow.</li>
	<li>High-quality appliances and smart designed homes.</li>
</ul>

A collection of four, five-storey apartment buildings form The Laneways, the latest and most anticipated residential development in inner-city Rosebery. 118 apartments will be available including spacious studios, one, two and three bedroom apartments. Many apartments feature floor-to-ceiling glazing and an open-plan design that blurs the line between indoor and outdoor spaces. Each building will have its own rooftop garden terrace for residents to enjoy district views.

Located within close proximity to Green Square transport hub and approximately 6km from the Sydney CBD in Rosebery, The Laneways offers a highly connected, convenient inner-city lifestyle surrounded by a diverse population of upwardly mobile professionals, creatives and families. As part of the City of Sydney local government area, Rosebery boasts an extensive bicycle network that stretches from the city to local destinations such as The Grounds of Alexandria, Sydney’s most photogenic cafe.

Rosebery is a popular suburb for first-home buyers and professional couples seeking a home close to the Sydney CBD. 
Creative go-getters have been drawn to the streets of Rosebery since it was first established, and today this appeal has only grown stronger. Be instantly energised by Rosebery’s creative atmosphere the moment you set foot on Mentmore Avenue.

Rosebery&nbsp;is a garden suburb, an industrial-chic neighbourhood, a gourmet destination and a fashionista’s paradise all in one. It makes sense that Rosebery residents should want to express all facets of their individuality too. At The Laneways, each apartment features a fresh and elegant palette - the ultimate blank canvas for you to create a home that is truly your own. Experience a sense of arrival each time you step inside, with high ceilings soaring up to 3.3 metres.

An entertainer’s kitchen, equipped with Smeg appliances, soft-close cabinetry and robust, engineered stone benchtops, will become the heart of the home. Mirrored splashbacks imbue the kitchen with a luminous quality, as natural light bounds through floor-to-ceiling windows into the spacious apartment.

A flowing floor plan celebrates a seamless indoor outdoor connection as living spaces spill out onto a private balcony. Unwind here at dusk with a bottle of wine from eco-friendly bottle shop, The Drink Hive, or steal a moment of outdoor meditation each morning as the sun rises. Keep your home at the perfect temperature year round with ducted air conditioning throughout the kitchen and living room. In the bathroom, a mixture of ceramic and porcelain tiles create instant glamour while understated textural finishes and a soaking tub nurture an atmosphere of calm and relaxation.

Be emboldened to join the electric car revolution, knowing you have access to residents-only car charging bays. See your kitchen become a truly multi-functional space with a handy wireless device charger integrated into the design of the kitchen bench.

<ul><li>Located in one of Sydney's coolest neighbourhoods.</li>
	<li>Seamless indoor to outdoor flow.</li>
	<li>High-quality appliances and smart designed homes.</li>
</ul>A collection of four, five-storey apartment buildings form The Laneways, the latest and most anticipated residential development in inner-city Rosebery. 118 apartments will be available including spacious studios, one, two and three bedroom apartments. Many apartments feature floor-to-ceiling glazing and an open-plan design that blurs the line between indoor and outdoor spaces. Each building will have its own rooftop garden terrace for residents to enjoy district views.

Located within close proximity to Green Square transport hub and approximately 6km from the Sydney CBD in Rosebery, The Laneways offers a highly connected, convenient inner-city lifestyle surrounded by a diverse population of upwardly mobile professionals, creatives and families. As part of the City of Sydney local government area, Rosebery boasts an extensive bicycle network that stretches from the city to local destinations such as The Grounds of Alexandria, Sydney’s most photogenic cafe.

Rosebery is a popular suburb for first-home buyers and professional couples seeking a home close to the Sydney CBD. 
Creative go-getters have been drawn to the streets of Rosebery since it was first established, and today this appeal has only grown stronger. Be instantly energised by Rosebery’s creative atmosphere the moment you set foot on Mentmore Avenue.

Rosebery is a garden suburb, an industrial-chic neighbourhood, a gourmet destination and a fashionista’s paradise all in one. It makes sense that Rosebery residents should want to express all facets of their individuality too. At The Laneways, each apartment features a fresh and elegant palette - the ultimate blank canvas for you to create a home that is truly your own. Experience a sense of arrival each time you step inside, with high ceilings soaring up to 3.3 metres.

An entertainer’s kitchen, equipped with Smeg appliances, soft-close cabinetry and robust, engineered stone benchtops, will become the heart of the home. Mirrored splashbacks imbue the kitchen with a luminous quality, as natural light bounds through floor-to-ceiling windows into the spacious apartment.

A flowing floor plan celebrates a seamless indoor outdoor connection as living spaces spill out onto a private balcony. Unwind here at dusk with a bottle of wine from eco-friendly bottle shop, The Drink Hive, or steal a moment of outdoor meditation each morning as the sun rises. Keep your home at the perfect temperature year round with ducted air conditioning throughout the kitchen and living room. In the bathroom, a mixture of ceramic and porcelain tiles create instant glamour while understated textural finishes and a soaking tub nurture an atmosphere of calm and relaxation.

Be emboldened to join the electric car revolution, knowing you have access to residents-only car charging bays. See your kitchen become a truly multi-functional space with a handy wireless device charger integrated into the design of the kitchen bench.

The Laneways, Rosebery - 33-37 Mentmore Avenue, Rosebery NSW

Parkside Apartments - 28-32 Rodgers Street, Kingswood

The Laneways is the newest address in Rosebery, on the fringe of the Sydney CBD.

Ellerson Property Group are developing the&nbsp;118 apartment project across four buildings&nbsp;designed by Arc Architects.

The Laneways draws its name from a leafy pedestrian pathway connecting Mentmore Avenue to Dunning Avenue.

Urban sat down with Ellerson Property Group directors Fayad and Remon Fayad to discuss The Laneways.

JR: Why did you choose Rosebery as your first inner Sydney project?

Rosebery is one of the secret gems of Sydney&rsquo;s inner city.&nbsp;It is strategically located between the beach and the CBD, has strong infrastructure centring around Green Square and a thriving caf&eacute; dining scene.&nbsp; The opening of Gunyama Aquatic Centre is also a major leisure drawcard for health and leisure activities.

[smartcode_project:default project_id=24323]

JR: How did you initially scope out the project?

The Laneways site was part of the former 12-hectare Sweetacre confectionary factory which gave the world such iconic lollies as Red Frogs, Jaffas and Minties.&nbsp; The opportunity to breathe new life into the site, to build a micro-community in Rosebery was too good to pass up.&nbsp; We reviewed the scale of surrounding residences and set about creating four buildings that would blend elegantly into the streetscape.

JR: What do you think buyers would love about Rosebery?

There is an inviting urban vibe to Rosebery that people find appealing.&nbsp; The suburb has its own dining precinct with Blackstar Pastry and The Cannery serving up some of the best cuisine and coffee in Sydney.&nbsp; It is also home to numerous fashion and design outlets which gives the area a creative design-driven look and feel. &nbsp;

The blending of old industrial architecture with pared back modern luxury sits really well.&nbsp; A strong design aesthetic can also be seen in the Green Square public library which entices readers of all ages. &nbsp;

Pets are very much part of the family in Rosebery, so there are pet boutiques, grooming salons and dog-friendly cafes popping up near the large dog park across the road from The Laneways.

<a href="https://www.urban.com.au/new-apartments/the-laneways-33-37-mentmore-avenue-rosebery"><img alt="" height="671" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/the_laneways_rosebery_exterior.jpg" width="1200" /></a>

JR: What was the architectural brief?

To create a boutique development with great bones, that connected Mentmore Avenue and Dunning Avenue to promote walkability for residents and the wider community.&nbsp; Also maximising the use of the rooftop terraces.

We also introduced a tech element into the design with the inclusion of Wi-Fi device chargers integrated into the kitchen benches and the inclusion of electric car charging bays in the basement.

JR: What are you most looking forward to seeing when the project is finished?

There is always a sense of achievement when the team finishes a building.&nbsp;You have taken an idea and brought it into reality.&nbsp; The team feels a strong affinity for The Laneways; part of the community.

Something unique to The Laneways that we are particularly proud of, is our public art project Song of Frogs. In researching the site, we learned that as well as the famed Red Frog lolly connection, the area was once a wetland long ago with frogs inhabiting the area.

Armed with that knowledge, we commissioned some of Australia&rsquo;s most formidable design and arts talents to design a succession of five unique bronze frogs that will inhabit the gardens connecting Mentmore and Dunning Avenue.&nbsp; Gentle frog songs will be heard as people walk through The Laneways. &nbsp;

We cannot wait to see the work of Ross Shepherd at Site Image, Tim Phillips from Tilt design, sculptors Clive Calder and Chris Hauge at the Australian Bronze Foundry at North Head installed.&nbsp; We are also honoured to have exceptional artist Dennis Golding who is the Create NSW and Artspace Visual Arts Emerging Fellow for 2020 and award-winning indigenous contemporary art curator Tess Allas working on the design.

JR: Which buyer demographic do you think suits The Laneways and why?

We are getting great interest from owner occupiers that want the emotional connection of a new home in the inner city.&nbsp; The project has been priced to offer options for both First Home Buyers who are starting their home ownership journey and next home buyers. &nbsp;

<a href="https://www.urban.com.au/new-apartments/the-laneways-33-37-mentmore-avenue-rosebery"><img alt="" height="672" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/laneways_rosebery_2.jpg" width="1200" /></a>

JR: Where have the buyers come from?

Many of our buyers are from inner Sydney and work in the CBD.&nbsp; Buyers committed to Rosebery have been watching construction take place and are buying into The Laneways.

We have also had buyers who have moved from locations such as the Hills and rented locally to get a feel for the area before deciding to buy in Rosebery.

JR: Any plans for your next development?

We are looking at Croydon Park for our next venture.&nbsp; Again, a great location with its own unique character.

Ellerson Property Group are developing The Laneways, a 118 apartment project across four buildings designed by Arc Architects

Joel Robinson

Why Rosebery is Sydney's hidden gem: Urban chats with Ellerson Property Group directors Fayad and Remon Fayad

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Part two of our series of New South Wales best views has taken a look our projects which look back to the Sydney CBD.

The developments are within touching distance of the city for commuters.

Beautiful panorama's not only provide gorgeous eye candy but are also a significant value addition to many properties.

Here are four properties in NSW with incredible city vistas:

1. Bloom Arncliffe 
Address: 213 Princes Highway, Arncliffe NSW 2205 
Two-bedroom apartments from $710,000

[smartcode_project:default project_id=6201]

The Wingate development, recently completed by Richard Crookes Constructions, offers one, two and three bedroom ready-to-go apartments, perfect for the eager first-time owner, the smart investor and the dynamic urban-dweller.

Dispersed over seven state-of-the-art buildings designed by Stephen Bower Architects, and ranging from standard apartments to penthouses, every Bloom residence holds sweeping city views

Placed in a prime position between the city and the coast, Bloom residents enjoy the benefits of being close to Sydney’s southern beaches, as well as the Illawarra line’s direct link to the CBD, the Inner West and Bondi.

2. Beyond, Hurstville 
Address: 93 Forest Road, Hurstville NSW 2220 
Two-bedroom apartments from $850,000

[smartcode_project:default project_id=6798]

Fridcorp called in DKO Architecture and Woods Bagot to create the four sculpted towers that make up Beyonds' timeless, organic form.

Working in collaboration alongside 360 Degrees Landscape and Piety Group to deliver the project Beyond residents enjoy not only great wellness options but great amenities and services.

These include a raised podium complete with a gym, yoga studio, sauna, tai chi meditation deck, community garden and a communal sports court. Plus via the Beyond app buyers can access a virtual concierge, book a dog walking service or even a personal training session.

All of this and more, while enjoying the view from your green balcony.

3. Park Sydney, Erskinville 
Address: 149-163 Mitchell Road, Erskineville NSW 2043 
Two bedroom residences from $1,159,000

[smartcode_project:default project_id=5811]

GH Australia's ongoing community development Park Sydney, has set itself apart as one of the most significant new residential developments Sydney-wide.

Designed by WMK Architecture, Park Sydney boasts more than 800 apartments with the first 325 one, two and three bedroom configurations being released in Stage One buildings Botany and Cascade.

Another six buildings ranging between two and eight storeys will be following suit with a childcare centre and additional parking for visitors.

The masterplanned community includes 7,400 sqm of parkland and play areas with BBQ facilities, amphitheatres, walkways and cycleways.

Light filled residences feature private balconies with green and urban views abounding.

4. 180 George Street, Parramatta 
Address: 180 George Street, Parramatta NSW 2150 
Two-bedroom apartments from $715,000

[smartcode_project:default project_id=8590]

Meriton’s world-class 180 George development brings together beautifully designed residences with the ideal lifestyle amenities to suit everyone.

Designed by Woods Bagot, the 767-apartment development features communal open space, including rooftop gardens, a sundrenched podium terrace and a barbeque area.

The 1,200 sqm podium gardens complement the adjoining 58-level hotel suites tower.

Hailed as Parramatta’s tallest residential tower, 180 George is an exciting new development with floor to ceiling in every room; taking advantage of some of the best city skyline views on offer, so don't miss out.
</body></html>

Beautiful panorama's not only provide gorgeous eye candy but are also a significant value addition to many properties

jordan_55689

All about the views series two: The four best apartment projects in New South Wales with picture perfect panoramas

The Laneways is&nbsp;the newest address is Sydney&#39;s inner-city suburb of Rosebery.

Made up of four buildings comprising&nbsp;118 apartments designed by Arc Architects, The Laneways draws its name from a leafy pedestrian pathway connecting Mentmore Avenue to Dunning Avenue.

Ideally located and due for completion in the coming months, Urban has taken a look at five things buyers should know about The Laneways.

[smartcode_project:default project_id=24323]

<h2>1. The Developer</h2>

The Laneways Rosebery is the work of Ellerson Property, Australia&rsquo;s first property development agency.&nbsp;

Founded by property industry veterans Fayad Fayad and Remon Fayad, Ellerson Property aims to bring the great Australian urban lifestyle to apartment living with accessible precincts designed for real people.

<h2>2. The Location&nbsp;</h2>

The Laneways is in the heart of Sydney&#39;s up-and-coming inner-city suburb Rosebery, six kilometres south of the Sydney CBD.

<a href="https://www.urban.com.au/new-apartments/the-laneways-33-37-mentmore-avenue-rosebery"><img alt="" height="1009" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/the_laneways_2.jpg" width="1200" /></a>

It&#39;s located on Mentmore Avenue, the same strip as the suburb&#39;s biggest drawcard, The Cannery, an 11,000 sqm dining, retail and cafe precinct.&nbsp;

The Cannery homes over 40 commercial spaces, including the&nbsp;likes of the dining institution&nbsp;Three Blue Ducks and&nbsp;the popular&nbsp;gin distiller Archie Rose, as well as a number of cafes, gyms, hair salons and cooking schools.

It&#39;s a few hundred metres to the closest Woolworths Metro, The Australian Golf Club is up the road and it&#39;s just a short walk to the Green Square train station which has a direct line to the City and the Sydney Airport.

<h2>3. The Roof</h2>

Each building in The Laneways is crowned with its own sky garden&nbsp;with views across the CBD skyline.

The rooftops feature their own dining and barbecue facilities as well as lush landscaping.

<a href="https://www.urban.com.au/new-apartments/the-laneways-33-37-mentmore-avenue-rosebery"><img alt="" height="698" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/laneways_rosebery_roof_2.jpg" width="1600" /></a>

<h2>4. The Apartments</h2>

The Laneways has one, two and three bedroom apartments with open plan layouts and ceilings as high as three metres.

Designed by Arc Architects, each apartment with timber floor throughout features a&nbsp;kitchen with&nbsp;stone benchtops and stainless steel Smeg appliances.

<a href="https://www.urban.com.au/new-apartments/the-laneways-33-37-mentmore-avenue-rosebery"><img alt="" height="1061" src="https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/the_laneways_rosebery_4.jpg" width="1600" /></a>

The bathrooms are contemporary, each with a bath tub and floor-to-ceiling ceramic tiles.

Arc Architects have worked on a number of luxury houses in Sydney&#39;s Palm Beach, as well as multi-residential projects including Metro in the nearby Alexandria and Allen Street in Waterloo.

<h2>5. The Price</h2>

One bedroom apartments in The Laneways start from $592,800, well under Sydney&#39;s median apartment price according to CoreLogic of&nbsp;$738,254.

Two bedroom apartments with two bathrooms start from $980,000, and three bedroom apartments from $1.25 million.

&nbsp;

&nbsp;

The Laneways is in the heart of Sydney's up-and-coming inner-city suburb Rosebery, six kilometres south of the Sydney CBD.

Arc Architects

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