The Abedian family is getting closer to finalizing plans for its&nbsp;new apartments on the site of the former Greenmount Beach Hotel.

The Abedian's, under their new development company Arium, spent $42.1 million on the&nbsp;amalgamated 7,071 sqm block, bordering Marine Parade, Eden Avenue and Hill Street, back in 2021, before going into planning mode for the prime site which sits between Rainbow Beach and Greenmount Beach and offers never-to-be-built-out views over the sand.

They're subdividing the site, and will deliver the projects in two stages. The first application came in in 2023 when they submitted a plan for a 16-level tower with 54 apartments designed by Contreras Earl Architecture.

<img alt="Contreras" data-entity-type="file" data-entity-uuid="71b7bba5-2adb-418a-83bc-e2031975ebed" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-10-28%20at%202.42.42%E2%80%AFPM.png?VersionId=brdiy5HM_TdBE2LTzE30XZe0WJlB3RYx" />The former plans by Contreras Earl Architect on the northern section of the site

Those plans were superseded earlier this year when Arium had&nbsp;111 Design Studio completely redesign the development, proposing two 14-levels with 63 apartments fronting Marine Parade.

Now, sticking with 111 Design, Arium has submitted plans for the 2,580 sqm section of the site that fronts Eden Lane. The plans are for two eight-level buildings with 45 apartments, made up of 14 two-bedroom apartments and 31 three bedrooms.<img alt="Rainbow" data-entity-type="file" data-entity-uuid="79c5bad7-8de1-4942-8336-0302f6624fd2" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-10-28%20at%201.47.32%E2%80%AFPM.png?VersionId=dWSOdM2a1rMiEbubhQgAZ727wG8QPmAi" />The new plans by 111 Design Studio

The Town Planning Report by Zone Planning said the&nbsp;architecture of the buildings has been carefully curated having regard to the built form, scale and appearance of the two towers on the northern side of the site.

"The proposed towers incorporate the same high-quality concave balustrades and wrapping balconies that project from the corners of the building, the report noted.

"These feature elements give the buildings’ shape, introduce shadow play and visual depth to the elevations. The clear balcony glazing promotes through the edges of the buildings’ which reduces perceived building bulk and the potential for overbearing form/scale."

The 78 parking spaces will sit across two basement levels. The ground level communal area facilities will comprise&nbsp;a water feature, lounge areas, outdoor BBQ areas, lawn terraces, lounge areas, a gym, and extensive landscaping.

One of the rooftops will have&nbsp;lawn terrace areas, kids play area, fire pits, breakout spaces, terrace seating and communal vegetable gardens, while the other building has upper and lower levels that will home&nbsp;lawned areas, communal vegetable gardens, fire pits, a swimming pool, a sauna, and a spa.

<img alt="Eden" data-entity-type="file" data-entity-uuid="cfa3ab98-61fd-499f-8e8d-286e7de37150" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screenshot%202024-10-28%20at%203.03.33%E2%80%AFPM.png?VersionId=3b8ZyNQNU.nqf2kPWzolncaEVlPTd5zs" />

The Abedian family shut down Sunland and started Arium.

The developer has since bought two adjoining sites in Broadbeach, from Little Projects and Bassar Group.

They then secured a&nbsp;516 sqm site at 11 Anne Avenue from Di Carlo Property Group.

Joel Robinson

First look exclusive: Abedian family propose second stage of Greenmount Beach Hotel redevelopment

Arium, the new apartment development arm of Sunland's Abedian family, has rethought its plans for its prime Greenmount Beach Hotel site, one of the best undeveloped sites on the Southern Gold Coast.

It was 2021 when the Abedian family paid $42.3 million for the amalgamated 7,071 sqm block, bordering Marine Parade, Eden Avenue and Hill Street, before going into planning mode for the prime site which sits between Rainbow Beach and Greenmount Beach and offers never-to-be-built-out views over the sand.

In May 2023 Arium submitted plans for a 16-level tower with 54 apartments designed by Contreras Earl Architecture.

<img alt="Abedian" data-entity-type="file" data-entity-uuid="c278b11b-ef81-492c-96c2-2d9d0ef1df9c" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202024-03-26%20at%209.39.37%20pm.png?VersionId=lTJRLfOTlMtbcdNEkSs5GSpwyfK0hfLB" />The former plans by&nbsp;Contreras Earl Architecture.

But now Arium has filed new plans with the Gold Coast City Council, with 111 Design Studio proposing a complete redesign which has changed the scale and density of the project.

There will now be two towers, both 14 levels, two levels lower than what Arium had pitched nearly 12 months ago.

<img alt="Greenmount" data-entity-type="file" data-entity-uuid="f9639ad1-91e2-4639-a1e4-bbf0235ef359" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202024-03-26%20at%208.58.10%20pm.png?VersionId=jTE197DZEUl2dzxPBT4sptPN6S9PoUCt" />The new plans by&nbsp;111 Design Studio.

Zone Planning Group wrote in their Planning Assessment that the decision to remove two levels was made to respond to the context of the area and the height of the Norfolk Island Pines trees on Greenmount Headland, as well as to be consistent with the neighbouring Rockpool development by Joe Adsett which is also 14 levels.

There will now be 63 apartments, 28 in tower one and 35 in tower two. The towers will be divided by a striking central entry area which will have water features and a lap pool in landscaping by Urbis.

<img alt="Abedian" data-entity-type="file" data-entity-uuid="072f55ca-f615-49c0-ae48-225ca6795b8f" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202024-03-26%20at%209.01.07%20pm.png?VersionId=0EzBdvU5TlDnUr3YFMNpFaNbnoEkRRtU" />

Each tower will have two, three and four-bedroom apartments. In total, there will be 15 two-bedroom apartments, 38 three-bed apartments, and 10 four-bedroom apartments.

Four of the 10 four-bedroom apartments will be the penthouses, each occupying half a floor and spanning two levels. They will have half of a rooftop which will feature a plunge pool in each corner of the building as it curves to overlook&nbsp;Marine Parade and the beaches. There's also a roof terrace, dining area and landscaped gardens.<img alt="Abedian" data-entity-type="file" data-entity-uuid="80f66d7d-0ca0-4140-9e66-2c2a99be7e64" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202024-03-26%20at%209.01.39%20pm.png?VersionId=RkO7E4BKLz1kK0YLpQkdZavExT8ocGNT" />

The ground floor of Tower One will have a wellness centre, with four hot and cold plunge pools, a sauna, a steam room, a salt cave, and a central room labelled snow, an uncommon wellness feature which is a room "chilled to a perfect 14-degrees Fahrenheit and features actual snow flurries all year round."

The foot of tower two will home a pilates and yoga studio, a gym, a kid's play area, a function room and a meeting space.

There will be 145 resident&nbsp;car parking spaces and 10 visitor car parking spaces within two basement levels.

<img alt="Abedian" data-entity-type="file" data-entity-uuid="56f4cad5-bc85-423d-8b7c-b8c13bb8b872" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202024-03-26%20at%209.19.39%20pm.png?VersionId=ZhXTWUzxkKtQdw96xJiqCnq7AGIoEvYA" />The prime site at 55 Eden Avenue.

Zone Planning Group said the development adopts a high-quality architectural appearance comprising a unique façade where extensive curved glass panels wrap around the balconies.

"The tower form also comprises of distinctive shape in which the tower floorplate increases in size up to Level 9 and then tapers in up to Level 14. The tower appearance consists of a fluid/rhythmic appearance to complement the natural/coastal setting of the site."

<img alt="Abedian" data-entity-type="file" data-entity-uuid="108a93cc-42a6-4d2f-bf46-b2bb01fda243" src="https://s3.ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/inline-images/Screen%20Shot%202024-03-26%20at%209.00.52%20pm.png?VersionId=wgG8uo299kfv1L_WFMNPVoEag4h9pWXH" />

The Abedian family shut up shop of Sunland Group in 2022, shedding its assets including its&nbsp;<a href="https://www.urban.com.au/developments/benowa-qld" target="">Benowa</a>&nbsp;retail. They recently completed the build of 272 Hedges Avenue which was their last residential development.

Sunland were behind some of the Gold Coast's most well-known buildings, including Palazzo Versace and Q1.

When telling shareholders Sunland was exiting the development game, the Abedian family always said they would run a private development company.

Arium is only using two of the three sites as part of this development. They advise a 2,934 sqm portion on the corner of Eden Avenue and Hill Street will be used for stage two of the project.

The Abedian family's new development arm, Arium, has filed new plans for the site at 55 Eden Avenue


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